Introduction: Why the Homepage Still Matters
Your homepage is your digital storefront. In 2025, shoppers expect:
- Clarity above-the-fold (what you sell + why it matters).
- Easy navigation that works on both desktop and mobile.
- Search-first design for product-heavy stores.
- Conversion-driving offers are visible from the first scroll.
We’ve curated 25 of the best eCommerce homepage examples of 2025 — analyzing what makes them fast, usable, and conversion-focused.
What We Analyzed in Each Homepage
- Above-the-Fold Messaging: Clear CTAs, effective product positioning, and compelling offers.
- Navigation Patterns: Menus, search bars, filtering, mobile UX.
- Conversion Hooks: Free shipping, discounts, bundles.
- Speed & Performance: Core Web Vitals compliance.
- Schema & SEO Readiness: Product, breadcrumb, and FAQ schema.
25 Best eCommerce Homepage Examples (2025)
1. Apple
- Above-the-fold: Product hero visuals + bold CTA.
- Nav/Search: Minimalist global nav; search integrated top-right.
- Conversion Hook: Consistent “Buy” CTAs.
- Speed: Lightweight + CDN.
2. Allbirds (Sustainable Footwear)
- Above-the-fold: Story-driven hero section.
- Nav/Search: Sticky nav with categories.
- Conversion Hook: Free shipping/returns above fold.
- Speed: Optimized Shopify build.
3. Casper (Mattresses)
- Above-the-fold: Simple CTA: “Better sleep, made simple.”
- Nav/Search: Sticky header + mega menu.
- Conversion Hook: Reviews + trial offers.
- Schema: FAQ + Product schema.
4. Warby Parker (Eyewear)
- Above-the-fold: Virtual try-on featured.
- Nav/Search: Predictive search for SKUs.
- Conversion Hook: Free home try-on.
5. Glossier (Beauty Brand)
- Above-the-fold: Bold imagery + featured products.
- Nav/Search: Clean nav; shop/blog separated.
- Conversion Hook: Bundling discounts.
Need ideas for your own store? Check out Reliqus’ portfolio of high-converting eCommerce builds or book a free consultation to discuss your homepage.
6. Nike
- Above-the-fold: Hero carousel with latest releases + bold CTA.
- Nav/Search: Mega menu for categories; predictive search.
- Conversion Hook: Limited-time offers + membership perks.
- Speed: Optimized images + CDN.
- Schema: Product + Offer schema.
7. Patagonia (Outdoor Gear)
- Above-the-fold: Mission-driven hero + featured products.
- Nav/Search: Simple nav; categories & sustainability filters.
- Conversion Hook: Free shipping & eco messaging.
- Speed: Lightweight design + optimized images.
8. ASOS (Fashion)
- Above-the-fold: Seasonal collection hero + CTAs.
- Nav/Search: Sticky header with predictive search.
- Conversion Hook: Free shipping threshold + sales banners.
- Schema: Product + FAQ schema.
9. Handmade in Britain
- Above-the-fold: Mission-led hero section showcasing curated handmade crafts from multiple artists.
- Nav/Search: Simple, intuitive navigation with seller categories and a powerful search filter for products.
- Conversion Hook: Vendor-friendly dashboard plus strong SEO visibility, making it easy for shoppers to trust and buy.
- Speed: Mobile-responsive and page-speed optimized despite thousands of SKUs and vendor profiles.
10. Ulta Beauty
- Above-the-fold: Trending products + “Shop Now” CTA.
- Nav/Search: Predictive search + sticky nav.
- Conversion Hook: Loyalty points + free gifts.
11. Etsy
- Above-the-fold: Personalized product hero + search bar.
- Nav/Search: Prominent search + curated categories.
- Conversion Hook: Trending products + free shipping deals.
12. Wayfair (Home Goods)
- Above-the-fold: Seasonal hero imagery + promo CTA.
- Nav/Search: Sticky mega menu + predictive search.
- Conversion Hook: Discounts, bundles, financing options.
13. Zara
- Above-the-fold: Full-screen collection hero + “Shop Now” CTA.
- Nav/Search: Simple nav; easy category access.
- Conversion Hook: Limited-time seasonal collections.
14. Sephora (Beauty)
- Above-the-fold: Featured product carousel + promo CTA.
- Nav/Search: Predictive search + category filters.
- Conversion Hook: Free samples, loyalty perks.
- Schema: Product + Review schema.
15. H&M
- Above-the-fold: Seasonal hero + CTA to shop new arrivals.
- Nav/Search: Mega menu; predictive search.
- Conversion Hook: Promotions + free shipping offers.
16. REI (Outdoor Gear)
- Above-the-fold: Mission hero + featured collections.
- Nav/Search: Clear categories + search bar.
- Conversion Hook: Member discounts + eco messaging.
17. IKEA
- Above-the-fold: Hero carousel with curated room setups.
- Nav/Search: Mega menu + search prominently placed.
- Conversion Hook: Free shipping threshold, assembly services.
18. Best Buy (Electronics)
- Above-the-fold: Featured deals hero + CTA.
- Nav/Search: Sticky header + predictive search.
- Conversion Hook: Free delivery, financing, tech support.
19. Nordstrom (Fashion)
- Above-the-fold: Hero image with seasonal collection.
- Nav/Search: Clear categories + search bar.
- Conversion Hook: Free shipping, membership perks.
20. Target
- Above-the-fold: Deals carousel + hero CTA.
- Nav/Search: Mega menu + predictive search.
- Conversion Hook: Weekly deals, free shipping offers.
21. BestSelf Co (Productivity)
- Above-the-fold: Product hero + “Shop Now” CTA.
- Nav/Search: Simple nav; category filters.
- Conversion Hook: Bundles, discounts on first purchase.
22. Macy’s
- Above-the-fold: Department hero banner with CTA.
- Nav/Search: Sticky nav + predictive search.
- Conversion Hook: Sale banners + loyalty program.
23. Away (Luggage)
- Above-the-fold: Hero storytelling + featured product CTA.
- Nav/Search: Sticky header with category links.
- Conversion Hook: Free shipping & financing options.
24. Peloton
- Above-the-fold: Hero with video CTA + subscription info.
- Nav/Search: Simple nav; product search.
- Conversion Hook: Free trial, financing deals.
25. Chewy (Pet Supplies)
- Above-the-fold: Hero featuring trending products + CTA.
- Nav/Search: Predictive search + category navigation.
- Conversion Hook: Auto-ship discounts, free shipping over a threshold.
UX Patterns You Can Steal
- Keep nav simple and predictable.
- Place search prominently for large inventories.
- Add sticky CTAs (cart, offers) on mobile.
- Highlight trust signals (returns, reviews, security).
Speed & CRO Insights
- Aim for LCP < 2.5s on homepage.
- Use WebP images and lazy loading.
- Minimize homepage scripts (chatbots, heavy popups).
- Test above-the-fold CTA vs offer placement.
Schema Lessons
The best-performing homepages use:
- Breadcrumb schema → better SERP navigation.
- Product schema → rich results with price/reviews.
- FAQ schema → more SERP real estate.
If your store lacks these, you’re leaving SEO clicks on the table. Contact Reliqus now to implement the schema correctly and stop losing organic visibility.
Call to Action
Inspired by these 25 eCommerce homepage examples? Reliqus designs fast, UX-driven, conversion-optimized homepages for brands worldwide.
Request Custom eCommerce Design Services
FAQs: eCommerce Homepage Design
Q1. What makes a strong eCommerce homepage above-the-fold?
Clear messaging, one CTA, and visible trust signals.
Q2. Should every homepage have a search bar?
Yes — especially for stores with 50+ SKUs.
Q3. How do I optimize homepage speed?
Use a lightweight theme, CDN, image compression, and lazy loading.
Q4. Is homepage schema important for SEO?
Yes — breadcrumb, product, and FAQ schema improve visibility.
Q5. How much does a homepage redesign cost?
Simple redesigns start around $2,000, while enterprise builds may cost $10,000+.