Graphic designing is “the art and practice of planning and projecting ideas and experiences with visual and textual content.” American Institute of Graphic Arts (AIGA). Graphic design is an art where professionals provide information with the help of visual representations to communicate intended messages. A scientific approach behind applying visual hierarchy and page layout techniques is that “the human brain can process entire images that the eye sees for as little as 13 milliseconds — the first evidence of such rapid processing speed.” (News.mit.edu).
Additionally, a report by ibis world states that the current graphic design market is $15 billion in the U.S. itself. There is no doubt that the visual stimulations hit our brain in unique ways. Thus, graphic designers use tailored strategies to carefully incorporate typography, colours, images, to optimize the user experience.
In the digital age, businesses have no other option but to make their software designs more interactive to fulfill the geographical distances between them and their customers. This is also the reason why virtual reality augmentation is at a great boom. Digital marketers have realised the imperative role of visual assets in social marketing. Studies show that over 42% of viewers base their opinion on the overall website design alone. Impressive right! Leading companies like Reliqus, Apple, Coca-Cola, Nike, Adidas, Domino’s, KFC are pushing their campaigns towards visual incorporation.
The ever changing environment of technology is the scholastic order whose movement comprises projecting visual correspondences planned to send explicit messages to people with explicit destinations. Consequently, visuals are an interdisciplinary part of design of establishments and goals around the meaning of issues and the assurance of targets for dynamic inventiveness. This movement helps in the improvement of realistic interchanges. It is otherwise called visual correspondence plan, visual plan or publication plan.
The task of the graphic designers that of an encoder or mediator of the message. They consistently work on understanding, introducing, and adjusting the visual messages that begin with understanding customer's interest and building information into a realistic manifestation. Graphic designing offers competitive advantage to all businesses. 73% of businesses invest in design to help their brand stand out against the competition. (WebFX). In the past decade, visual communication has shown the biggest leap in the marketing strategies of B2B marketers.
The art of graphic designing involves serious understanding of line, shape, color, typography, texture, space, and sizes. It’s a principle based domain that cannot be mulled in just by reading a guide. Reliqus is a team of educated graphic designers who have practiced their skills in the field for years. We understand the anatomy of balance, alignment, proximity, repetition, and contrast very well. You can rely on us at any given point.
We are a one stop solution for all your design requirements. We at Reliqus, not only helps you to setup a website for your business but we help you to succeed.