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Why This Debate Exists Since Meta rolled out the Andromeda learning system, many advertisers ask: “Do Advantage+ campaigns perform better because they’re smarter, or because Meta forces them?” T...
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Why Full-Funnel Thinking Matters More After the Andromeda Update One of the biggest mistakes advertisers make after the Andromeda update is assuming it only affects conversion campaigns. It doesn’t....
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(What Marketers Need to Know—Not Just What Buttons to Click) Over the past few years, many advertisers have had the same uneasy feeling. Campaigns with fewer controls began outperforming carefully e...
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