“Vision Is The Art Of Seeing The Invisible”- Jonathan Swift
Graphic designing is “the art and practice of planning and projecting ideas and experiences with visual and textual content.” American Institute of Graphic Arts (AIGA). Graphic design is an art where professionals provide information with the help of visual representations to communicate intended messages. A scientific approach behind applying visual hierarchy and page layout techniques is that “the human brain can process entire images that the eye sees for as little as 13 milliseconds — the first evidence of such rapid processing speed.” (News.mit.edu).
Additionally, a report by ibis world states that the current graphic design market is $15 billion in the U.S. itself. There is no doubt that the visual stimulations hit our brain in unique ways. Thus, graphic designers use tailored strategies to carefully incorporate typography, colours, images, to optimize the user experience.
