If you’re running SEO campaigns, one of the most important things to know is simple: where does my website rank for its keywords? But what if you don’t have the budget for expensive tools like SEMrush or Ahrefs?
That’s where free keyword rank trackers come in. These tools allow you to monitor how your keywords perform in Google without paying a subscription. While free SEO trackers often have limits (fewer keywords, fewer updates, basic reporting), they’re an excellent way to start measuring performance.
Looking for more advanced options? Here’s our complete list of the Best SEO Rank Tracking Tools in 2025.
In this guide, we’ll explore the best free keyword rank trackers in 2025, their key features, limitations, and how they compare with paid options.
Why Use a Free SEO Rank Tracker?
- Budget-friendly → Perfect for beginners, bloggers, or small businesses.
- Quick insights → See if your content is moving up or down in search.
- Competitor tracking → Some tools allow checking competitor keyword positions.
- Data-driven SEO → Even free keyword tracking helps you make smarter decisions.
1. Google Search Console (Best Free Google Rank Tracker)
Google Search Console (GSC) is the most reliable free Google rank tracker because it shows keyword data directly from Google.
Features:
- Tracks impressions, clicks, CTR, and average positions.
- Provides keyword-level performance for web, image, and video searches.
- 100% free and trusted by SEOs.
Limitations:
- Doesn’t give exact “real-time” ranking (uses averages).
- Can’t simulate results for specific locations like paid local rank trackers.
Best For: Website owners and bloggers who want accurate Google-only data.
2. SERPRobot (Quick & Free SERP Tracking)
SERPRobot is a lightweight tool that lets you check keyword rankings instantly in Google SERPs.
Features:
- Free SERP position checks for multiple keywords.
- Fast, no login required.
- Useful for spot-checking rankings on the go.
Limitations:
- Not designed for long-term tracking (no reports/history).
- Limited free daily searches.
Best For: Quick checks of where your site appears in search results.
3. Wincher Free Plan (Beginner-Friendly Tracker)
Wincher is a paid SEO rank tracker but offers a free plan with limited tracking.
Features:
- Tracks up to 10 keywords for free.
- Daily updates for those keywords.
- Simple dashboard with ranking trends.
Limitations:
- Very limited keyword slots (upgrade needed for serious SEO).
- Fewer advanced features compared to SEMrush or Ahrefs.
Best For: Beginners testing keyword tracking before investing in paid software.
4. Other Free Tools Worth Trying
- SEO PowerSuite (Free Version) → Desktop-based software with limited free rank tracking.
- Small SEO Tools Rank Checker → Free, browser-based position checker.
- WhatsMySERP (WMS) → Free account gives unlimited on-demand checks with limited tracking history.
Free vs Paid Rank Trackers: What’s the Difference?
| Feature | Free Rank Trackers | Paid Rank Trackers (e.g., SEMrush, Ahrefs, AccuRanker) |
| Keywords you can track | Limited (5–20) | Thousands |
| Update frequency | Weekly or on-demand | Daily/real-time |
| Platforms supported | Mostly Google only | Google, Bing, Amazon, YouTube, Maps |
| Reporting & API | Basic or none | Full reports, white-label, API integrations |
| Competitor analysis | Very limited | Advanced competitor keyword monitoring |
Free tools are perfect for starting out, but as your SEO grows, you’ll need paid solutions for accurate, scalable rank tracking.
If you’re ready to move beyond free options, learn how to set up the SEMrush Position Tracking Tool.
FAQs
Q1. Is there a free SEO tracker I can use daily?
Yes, tools like Wincher’s free plan and SERPRobot allow daily checks, though with limitations.
Q2. What’s the best free Google rank tracker?
Google Search Console is the most accurate free tool since the data comes directly from Google.
Q3. Can I track unlimited keywords with free tools?
No. Free trackers usually cap at 5–20 keywords. For unlimited tracking, you’ll need paid software.
Q4. Are free keyword rank trackers reliable?
They are accurate for basic checks but lack features like local tracking, SERP feature monitoring, or competitor analysis.
Q5. Should I upgrade to a paid rank tracker?
If you’re running professional SEO campaigns, yes. Paid tools provide scale, precision, and advanced reporting.
Running a local business? Free trackers aren’t enough—you’ll need dedicated Local SEO Rank Trackers.
Final Thoughts
If you’re looking for a free website rank tracker, start with:
- Google Search Console for reliable Google-only keyword data.
- SERPRobot for instant SERP checks.
- Wincher Free Plan for small-scale keyword monitoring.
Free SEO trackers give you a starting point, but they’re limited. As your SEO grows, investing in paid tools like SEMrush, Ahrefs, or AccuRanker will provide the accuracy and scale needed for serious campaigns.
Looking for help setting up keyword tracking across free and paid tools? Contact Reliqus to get expert support in building a scalable SEO tracking system.