CTR Calculator

1

Determine the number of clicks

To calculate CTR, first identify how many clicks your ad or content received. Enter this value in the “Clicks” field of the CTR calculator on the right.

2

Calculate the number of impressions

Every time your ad appears to users, it counts as an impression. Check your campaign in Google Analytics to see the total impressions, then enter that number into the “Impressions” field in the CTR calculator.

3

See your CTR performance

Once you input your clicks and impressions, the CTR calculator will immediately show your click-through rate.

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