Introduction: Why Look at Real eCommerce Website Examples?
When planning or redesigning an online store, looking at real eCommerce website examples can save you from costly mistakes.
The best sites don’t just look good — they:
- Load fast across devices.
- Guide users with clear UX patterns.
- Use conversion-focused design to maximize sales.
- Are built with SEO, schema, and Core Web Vitals compliance in mind.
In this guide, we’ll highlight real eCommerce websites that sell — breaking down what makes them effective and what you can apply to your own business.
10 eCommerce Website Examples That Work in 2025
1. Nike (Sportswear Giant)
- Design strength: Bold imagery + product-focused navigation.
- UX highlight: Predictive search + product filters.
- CRO hook: Sticky cart + fast checkout.
- Performance: Passes Core Web Vitals despite heavy visuals.
2. Allbirds (Sustainable Shoes)
- Design strength: Storytelling-driven homepage.
- UX highlight: Sticky nav with mobile-first design.
- CRO hook: Free shipping & returns above-the-fold.
Need a similar eCommerce website that actually sells? Our experts at Reliqus can design a fast, conversion-focused online store tailored to your brand and audience. Request a Free Store Audit and start building your revenue-driving store today.
3. Warby Parker (Eyewear Brand)
- Design strength: Virtual try-on as a hero feature.
- UX highlight: Simplified nav with bold CTAs.
- CRO hook: “Home Try-On” program on homepage.
4. Glossier (Beauty Brand)
- Design strength: Minimalist branding, bold product shots.
- UX highlight: Sticky “Add to Cart” button on mobile.
- CRO hook: Bundled product discounts.
5. Casper (Mattresses)
- Design strength: Conversational CTAs (“Better sleep, made simple”).
- UX highlight: Simple product categorization.
- CRO hook: Reviews, trial offers, money-back guarantees.
6. Handmade in Britain
- Platform strength: WordPress-powered WooCommerce marketplace for crafts and handmade products.
- UX highlight: Custom vendor dashboard for managing products, profiles, orders, and sales reports.
- CRO hook: SEO-optimized build ranking in the Top 10 for “handmade products in Britain,” driving high organic visibility.
Check out our portfolio to see how we’ve helped clients create stores optimized for conversions and search engines.
7. ASOS (Fashion Retailer)
- Design strength: Mega menu for category-rich navigation.
- UX highlight: Personalized product recommendations.
- CRO hook: Student discounts + seasonal offers.
8. Patagonia (Outdoor Gear)
- Design strength: Brand values integrated in homepage storytelling.
- UX highlight: Clear categorization, mobile-first layouts.
- CRO hook: Strong eco-responsibility messaging drives trust.
9. MVMT Watches (Accessories Brand)
- Design strength: Visual-first homepage, influencer-driven content.
- UX highlight: Predictive search, sticky cart.
- CRO hook: Urgency-driven popups (“20% off, limited time”).
10. Blue Bottle Coffee (Subscription Coffee)
- Design strength: Lifestyle photography + bold typography.
- UX highlight: Simplified subscription sign-up flow.
- CRO hook: “First bag free” offer in hero section.
Patterns Across the Best eCommerce Sites
- Above-the-fold clarity: One hero message + one CTA.
- Navigation simplicity: Predictable menus, sticky headers.
- Conversion trust hooks: Free shipping, returns, reviews, and guarantees.
- Speed focus: Passing Core Web Vitals is now non-negotiable.
- Schema use: Rich product + FAQ snippets increase CTR.
Why These Examples Matter for You
These aren’t just pretty websites — they’re blueprints for conversion-focused design.
At Reliqus, we combine UX best practices, CRO strategies, and technical SEO to design eCommerce stores that don’t just look good, but sell.
Check out our inspiration gallery for more ideas you can implement.
Conclusion
Inspired by these eCommerce website examples? Let’s design your own store that’s fast, beautiful, and optimized for revenue.
Book a Consultation with Our eCommerce Experts
FAQs: eCommerce Website Examples
Q1. Why should I study eCommerce website examples?
They reveal UX, CRO, and design patterns that are proven to work.
Q2. Do these examples work on all platforms (Shopify, WooCommerce, Magento)?
Yes. Good UX patterns are platform-agnostic, but execution depends on developers.
Q3. Can a small business replicate designs from Nike or Apple?
Yes. With WooCommerce/Shopify, SMBs can use similar UX patterns on a smaller scale.
Q4. How do I know if my current design is holding back sales?
If you have high bounce rates, cart abandonment, or poor conversions, you likely need a UX/CRO audit.
Q5. Can Reliqus design sites like these?
Yes. We specialize in building conversion-ready WooCommerce, Shopify, and Magento stores. See our portfolio for examples.