What are the Advantages and Disadvantages of E-commerce?

E-commerce refers to buying and selling goods/services online.

Advantages:

  • 24/7 availability

  • Low operational costs (no physical store)

  • Wider customer reach (global)

  • Personalized experiences via data

  • Easy tracking and analytics

Disadvantages:

  • Higher competition and price pressure

  • No physical experience (for customers)

  • Logistics and shipping challenges

  • Data privacy and security concerns

  • Tech dependency (site crashes = no sales)

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