If you’re running a taxi service, you already know the streets are competitive, and standing out online is no longer optional. That’s exactly why Minal Cab partnered with us for local SEO optimization: to give their Google My Business (GMB) profile the boost it needed to drive real results.
In just two months, we helped increase their calls, views, and customer interest. And we’re excited to share how — so if you’re a taxi owner looking to grow your bookings and stand out locally, this blog is for you.
The Challenge: Turning Local Searches Into Customers
Minal Cab is a local taxi company serving the community with its on-time service, clean vehicles, and professional service. But like many traditional businesses, they found it difficult to translate a strong offline brand into online awareness and ultimately customer conversions.
That’s when they reached out to Reliqus Consulting.
They had a Google My Business profile, but it wasn’t driving the kind of traffic or engagement that could grow their bookings. Here’s what we found during our initial audit:
- Profile lacked regular updates
- Low-quality or missing images
- No optimized business description or categories
- Weak review management strategy
Sound familiar? Many small business owners face similar challenges.
The Starting Point: Minal Cab February 2025 GMB Snapshot
Before we kicked off optimization, here’s where Minal Cab stood:
- Total Profile Views (Overview): 119
- Calls from GMB: 56
- Website Clicks: 8
While not bad, there was plenty of room to improve, especially in converting local search visibility into real-world customer action.
What they needed wasn’t just more visibility… they needed smarter visibility.
What We Did: Our Local SEO Optimization Blueprint
We don’t just offer generic advice — we roll up our sleeves and get to work with custom solutions. Our approach combined tried-and-tested local SEO strategies with a dash of creativity:
1. Google My Business Audit & Fixes
We reviewed every part of their GMB profile, corrected inaccuracies, and fully optimized each section — from hours of operation to service areas and contact info.
- Added business categories (like “Taxi Service” and “24/7 Cab Service”)
- Updated pin location and service radius
- Uploaded professional photos of cabs and the team
This step improved profile completeness and helped Google rank the listing for more relevant searches.
2. Weekly GMB Post Creation
We started creating and publishing weekly Google My Business posts that highlighted key services, Special Offers & Discounts, benefits, and customer experiences. Regular posting kept the profile fresh and signaled activity to Google.
Here are some of the weekly posts we created for Minal Cab on their Google My Business profile to engage local customers and highlight their unique offers:
3. Ratings and Review Strategy
We helped Minal Cab create a system to ask satisfied customers to leave reviews gently. We also guided them on how to respond to each review — good or bad — in a professional, friendly tone.
As the rating improved, so did customer trust.
Pro Tip: Combining review management with smart local SEO strategies—like keyword research and regular GMB posts—can significantly boost your taxi business’s visibility and reputation.
If you want to see similar growth, our expert local SEO services are designed to help you get noticed and trusted by more local customers. Reach out today to learn how we can help!
4. Local Keyword Optimization
Our team researched relevant keywords customers actually use, such as:
- “local cab service in [city name]”
- “24/7 taxi nearby”
- “reliable airport drop taxi”
We optimized the business description, service list, and posts using these keywords — naturally and strategically.
5. Data Monitoring & Adjustment
We monitored weekly insights to track which posts, keywords, and time slots were driving the most engagement. Based on this, we adjusted strategies — tweaking what didn’t work and doubling down on what did.
The Results: March 2025 Performance Boost
Just one month of consistent optimization, and the impact was clear:
- Total Profile Views (Overview) increased to 133 (+12%)
- Calls jumped to 79 (+41%)
- Website Clicks increased to 12
That’s a noticeable rise in real, high-intent leads. And the best part? These improvements compound over time. The longer your profile stays optimized, the more Google pushes it up the local search results.
You can check the screenshots below to see these performance improvements visually.
What Other Taxi Owners Can Learn
If you’re a taxi service owner and your Google Business Profile isn’t performing like this, you’re probably:
- Not showing up in “near me” searches
- Missing out on local calls and bookings
- Falling behind competitors who are investing in local SEO
Here’s the good news — it doesn’t take a massive budget or fancy app. Just the right strategy, consistency, and a little help from local SEO experts who know how to make GMB work for your niche.
Start here: How to Rank for “Near Me” Keywords
It’s All Connected — and It Works
This wasn’t just luck — it’s a strategy we’ve replicated for clients across the travel and transport industry.
Want proof? Check out these recent case studies:
- How Tour & Travel Agencies in Delhi Are Growing Their Bookings Online
- Taxi Advertising Strategies with Keyword Research and GMB Optimization
Ready to Drive More Bookings with GMB?
If you’re ready to grow your taxi & transportation company, we’d be delighted to assist. From one-time Google My Business optimizations to ongoing local SEO services, we are here to support/ collaborate with you.
Contact us today and find out what a great local SEO service can do for your taxi company.
Let’s drive your business forward — one click and call at a time!