Customer Lifetime Value Calculator

Calculate your Customer Lifetime Value (CLV) by entering key revenue and retention metrics. Use this tool to understand how much value a customer brings to your business over time.

Customer Value Overview

1

Determine your average sales price and your cost per sale

What is your average cost per sale? What is your average sales price? These two metrics are critical components of the customer lifetime value (CLV) calculation.

2

Determine the average number of sales a customer makes over their lifetime and the cost to acquire a new customer.

How many purchases does the average customer make over the course of their relationship with your company? What is your cost to acquire a new customer?

3

Unlock the value of your newly calculated customer lifetime value.

When you click “Solve” on our CLV calculator, you’ll receive an instant customer lifetime value result to help optimize and improve your future campaigns.

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Disclaimer - The pricing mentioned anywhere on the website is intended to serve as a general guideline and is subject to change based on various factors. Actual pricing may vary depending on the specific requirements of the industry, the nature and scale of the business, the time of year, market demand, and other relevant variables. We recommend reaching out directly for a customized quote that accurately reflects your unique needs and current market conditions. All prices are subject to revision without prior notice.