If you’re creating content at scale, chances are you’re already feeling the weight of the content lifecycle: ideation, writing, editing, scheduling, publishing, and tracking performance across platforms. Doing all of this manually? That was a 2015 problem.
Welcome to 2025, where content automation tools can take over repetitive work so your team can focus on strategy and storytelling.
But here’s the challenge: there are dozens of tools on the market. Some help with social scheduling. Others assist in AI content generation. A few offer complete marketing automation.
In this guide, we break down the top 15 content automation tools to help you choose based on what stage of content you need help with.
What Is a Content Automation Tool?
A content automation tool helps reduce manual work involved in content production and publishing. These tools:
- Generate content (text, visuals, outlines)
- Plan and schedule across platforms
- Automate delivery via email or social
- Optimize SEO performance
- Measure engagement and ROI
Whether you’re a B2B SaaS business, an ecommerce store, or a growing agency, the right tool can save hundreds of hours annually.
1. ChatGPT
Category: AI Content Ideation & Copy Generation
Best For: First drafts, headlines, content repurposing
ChatGPT helps generate ideas, outlines, hooks, CTAs, and even long-form blog drafts. It speeds up early-stage content creation and supports everything from product descriptions to SEO blogs.
2. ContentShake AI
Category: Blog Writing & Optimization
Best For: Writers, editors, small marketing teams
Created by Semrush, ContentShake AI helps generate and optimize SEO-focused blog posts using real-time SERP data. Ideal for those looking to automate long-form content that ranks.
3. Semrush
Category: SEO Research & Planning
Best For: Keyword research, content clustering, topic discovery
While not a content creator, Semrush is essential for building SEO-driven content strategies. It informs what to write and how to optimize for traffic and ranking.
4. Jasper
Category: AI Writing Assistant
Best For: Brand tone consistency at scale
Jasper uses templates to produce high-quality content aligned with brand voice. Paired with Surfer SEO, it becomes a full-stack content automation solution for marketers.
5. Surfer SEO
Category: Content Optimization
Best For: Writers focused on organic traffic
Surfer helps optimize on-page elements such as headings, keyword usage, and readability. It offers a content score and even suggests internal linking.
6. WordPress + Scheduling Plugins
Category: Publishing & CMS Automation
Best For: Blog-heavy content strategies
With plugins like Jetpack or WP Scheduled Posts, WordPress allows auto-publishing of queued content, scheduled meta updates, and revision tracking.
7. Buffer
Category: Social Media Scheduling
Best For: Small teams managing multiple social platforms
Buffer lets you automate content posting across Instagram, Facebook, LinkedIn, and more. Schedule weeks in advance with queue management.
8. CoSchedule
Category: Content Calendar & Workflow Automation
Best For: Marketing teams that want visibility and control
CoSchedule lets you manage your entire content pipeline — from briefs to assignments to publishing — in one interface.
9. Hootsuite
Category: Social Publishing & Monitoring
Best For: Larger teams needing approval workflows
Hootsuite provides centralized scheduling, publishing, analytics, and team permissions for global social content campaigns.
10. Brevo (formerly Sendinblue)
Category: Email Marketing Automation
Best For: Drip campaigns, transactional emails, lead nurturing
Brevo lets you automate personalized email journeys triggered by user behavior. Use templates, segmentation, and real-time analytics.
11. Mailchimp
Category: Email + Audience Management
Best For: Growing businesses and ecommerce brands
Mailchimp helps automate emails based on list activity, purchase behavior, and site visits. It also includes templates for newsletters and promotions.
12. ActiveCampaign
Category: Marketing Automation + CRM
Best For: B2B lifecycle marketing and lead scoring
Beyond email, ActiveCampaign offers automation maps that combine content delivery, segmentation, and contact behavior for personalized engagement.
13. HubSpot
Category: Full-Funnel Automation + CRM
Best For: Mid-to-enterprise marketing and sales teams
HubSpot combines content management, email automation, CRM, lead scoring, and reporting — all built to work together across your funnel.
14. Marketo (Adobe)
Category: Enterprise Marketing Automation
Best For: Complex B2B nurturing and compliance
Marketo supports lead scoring, campaign workflows, and content delivery for large enterprises needing multi-region approval flows.
15. Pardot (Salesforce)
Category: CRM-Based Lead Nurturing
Best For: Salesforce users managing B2B content workflows
With Pardot, marketers can automate lead qualification and content delivery from within Salesforce, improving sales-marketing alignment.
Bonus Mentions:
- Sendible: Social post calendar + approvals for teams
- SendPulse: Cross-channel content automation via email, SMS, and chatbots
- Omnisend: Ecommerce-focused workflows
- Contentstack: Headless CMS with role-based workflow management
Final Thoughts: How to Choose the Right Content Automation Platform
There’s no one-size-fits-all solution. Instead, assess tools based on:
- Your biggest bottlenecks (content creation, publishing, tracking?)
- Your business model (B2B, B2C, ecommerce, agency)
- Your team size and technical comfort
If you need help auditing your current stack or building a custom content automation workflow, Reliqus can help. We specialize in:
- Tool selection and comparison
- Workflow mapping
- Secure content automation platforms
- Integrations and team training