Top 15 Content Automation Tools for 2025: Features, Use Cases & Why They Matter

Reliqus Support

08 August 2025

Content
By Priti Gupta
Marketing Director

If you’re creating content at scale, chances are you’re already feeling the weight of the content lifecycle: ideation, writing, editing, scheduling, publishing, and tracking performance across platforms. Doing all of this manually? That was a 2015 problem.

Welcome to 2025, where content automation tools can take over repetitive work so your team can focus on strategy and storytelling.

But here’s the challenge: there are dozens of tools on the market. Some help with social scheduling. Others assist in AI content generation. A few offer complete marketing automation.

In this guide, we break down the top 15 content automation tools to help you choose based on what stage of content you need help with.

What Is a Content Automation Tool?

A content automation tool helps reduce the manual work involved in content production and publishing. These tools:

  • Generate content (text, visuals, outlines)
  • Plan and schedule across platforms
  • Automate delivery via email or social
  • Optimize SEO performance
  • Measure engagement and ROI

Whether you’re a B2B SaaS business, an ecommerce store, or a growing agency, the right tool can save hundreds of hours annually.

1. ChatGPT

Category: AI Content Ideation & Copy Generation

Best For: First drafts, headlines, content repurposing

ChatGPT helps generate ideas, outlines, hooks, CTAs, and even long-form blog drafts. It speeds up early-stage content creation and supports everything from product descriptions to SEO blogs.

2. ContentShake AI

Category: Blog Writing & Optimization

Best For: Writers, editors, small marketing teams

Created by Semrush, ContentShake AI helps generate and optimize SEO-focused blog posts using real-time SERP data. Ideal for those looking to automate long-form content that ranks.

3. Semrush

Category: SEO Research & Planning

Best For: Keyword research, content clustering, topic discovery

While not a content creator, Semrush is essential for building SEO-driven content strategies. It informs what to write and how to optimize for traffic and ranking.

4. Jasper

Category: AI Writing Assistant

Best For: Brand tone consistency at scale

Jasper uses templates to produce high-quality content aligned with brand voice. Paired with Surfer SEO, it becomes a full-stack content automation solution for marketers.

5. Surfer SEO

Category: Content Optimization
Best For: Writers focused on organic traffic
Surfer helps optimize on-page elements such as headings, keyword usage, and readability. It offers a content score and even suggests internal linking.

6. WordPress + Scheduling Plugins

Category: Publishing & CMS Automation

Best For: Blog-heavy content strategies

With plugins like Jetpack or WP Scheduled Posts, WordPress allows auto-publishing of queued content, scheduled meta updates, and revision tracking. For expert help in setting this up, you can book a free consultation.

7. Buffer

Category: Social Media Scheduling

Best For: Small teams managing multiple social platforms

Buffer lets you automate content posting across Instagram, Facebook, LinkedIn, and more. Schedule weeks in advance with queue management.

8. CoSchedule

Category: Content Calendar & Workflow Automation

Best For: Marketing teams that want visibility and control

CoSchedule lets you manage your entire content pipeline — from briefs to assignments to publishing — in one interface.

9. Hootsuite

Category: Social Publishing & Monitoring

Best For: Larger teams needing approval workflows

Hootsuite provides centralized scheduling, publishing, analytics, and team permissions for global social content campaigns.

10. Brevo (formerly Sendinblue)

Category: Email Marketing Automation

Best For: Drip campaigns, transactional emails, lead nurturing

Brevo lets you automate personalized email journeys triggered by user behavior. Use templates, segmentation, and real-time analytics.

11. Mailchimp

Category: Email + Audience Management

Best For: Growing businesses and ecommerce brands

Mailchimp helps automate emails based on list activity, purchase behavior, and site visits. It also includes templates for newsletters and promotions.

12. ActiveCampaign

Category: Marketing Automation + CRM

Best For: B2B lifecycle marketing and lead scoring

Beyond email, ActiveCampaign offers automation maps that combine content delivery, segmentation, and contact behavior for personalized engagement.

13. HubSpot

Category: Full-Funnel Automation + CRM

Best For: Mid-to-enterprise marketing and sales teams

HubSpot combines content management, email automation, CRM, lead scoring, and reporting — all built to work together across your funnel. Check out our B2B content marketing automation strategy for a full guide.

14. Marketo (Adobe)

Category: Enterprise Marketing Automation

Best For: Complex B2B nurturing and compliance

Marketo supports lead scoring, campaign workflows, and content delivery for large enterprises needing multi-region approval flows.

15. Pardot (Salesforce)

Category: CRM-Based Lead Nurturing

Best For: Salesforce users managing B2B content workflows

With Pardot, marketers can automate lead qualification and content delivery from within Salesforce, improving sales-marketing alignment.

Bonus Mentions:

  • Sendible: Social post calendar + approvals for teams
  • SendPulse: Cross-channel content automation via email, SMS, and chatbots
  • Omnisend: E-commerce-focused workflows
  • Contentstack: Headless CMS with role-based workflow management

Final Thoughts: How to Choose the Right Content Automation Platform

There’s no one-size-fits-all solution. Instead, assess tools based on:

  • Your biggest bottlenecks (content creation, publishing, tracking?)
  • Your business model (B2B, B2C, ecommerce, agency)
  • Your team size and technical comfort

If you need help auditing your current stack or building a custom content automation workflow, Reliqus can help. We specialize in:

  • Tool selection and comparison
  • Workflow mapping
  • Secure content automation platforms
  • Integrations and team training

Priti Gupta

Marketing Director at Reliqus

She has worked on 100+ Digital Marketing projects, including a wide array of Content writing, SEO, Copywriting, Social media & Paid ads.