In an industry where 97% of buyers start their home search online, having the right digital marketing strategy is non-negotiable. Summit Home Realty, a growing real estate firm headquartered in Austin, Texas, knew they had to go beyond just listings to stay competitive.
With guidance from Reliqus Consulting, they implemented a powerful mix of Google Business Profile (GMB) optimization, high-intent SEO strategies, and multi-channel advertising, transforming their online visibility and lead generation.
Who Is Summit Home Realty?
Founded in 2020, Summit Home Realty specializes in residential real estate across Central Texas. Their services include:
- First-time homebuyer assistance
- Luxury property sales
- Real estate investment guidance
- Relocation and downsizing solutions
To fuel their growth, they partnered with Reliqus Consulting, a digital marketing agency trusted by real estate brands for real estate-specific SEO, content, and advertising support.
GMB Optimization: Getting Found in “Near Me” Searches
With Reliqus Consulting’s help, Summit optimized its Google Business Profile to appear in the top 3 local pack results for high-intent real estate searches.
GMB Optimization Steps:
1. Accurate NAP details
2. Strategic category selection
3. Keyword-rich business description (e.g., Affordable homes for sale in Austin, TX)
4. High-quality, geo-tagged listing images
5. Review strategy using client keywords like “best agent near me”
6. Regular Google Posts for new listings and promotions
Reliqus’s GMB plan increased Summit’s local call volume by over 250%.
Recommended Read: Dive deeper into advanced local SEO strategies for real estate in the U.S.
Keyword Strategy: Ranking for Buyer-Ready Searches
Reliqus performed detailed keyword research using SEO tools and market insights to identify transactional keywords that Summit’s buyers were searching.
High-Intent Keywords Used:
- “Buy a house in Austin TX”
- “Homes for sale near me with backyard”
- “Townhomes under 400k in Texas”
- “Sell my house fast in Austin”
- “Best real estate agent for first-time buyers”
These were seamlessly integrated into:
- Website and landing page copy
- Blog articles
- GMB listings
- Ads and social captions
Reliqus helped Summit dominate page one rankings for more than 10 local search terms.
Content Marketing: Education That Converts
Summit, with content support from Reliqus Consulting, launched a blog funnel to attract organic traffic and nurture potential clients with helpful, keyword-rich content.
Top Performing Blogs:
- 5 Mistakes First-Time Homebuyers Make in Texas
- Should You Sell Now? Austin’s 2025 Market Forecast
- Buying vs. Renting in Texas – What Works Best in Today’s Market?
Each post included strong CTAs like:
- “Download our homebuyer checklist.”
- “Get matched with your ideal home toda.y”
Reliqus helped craft a blog calendar and SEO-optimized content that brought consistent traffic and leads.
Pro Tip: Want to publish blogs that actually rank and convert? Explore our real estate blog writing services and web content solutions.
Advertising Strategies: A 2-Layer Funnel That Works
With Reliqus managing Summit’s advertising, they built a high-performing ad funnel that turned traffic into conversions.
Google Search Ads – Capture Ready Buyers
Reliqus set up campaigns around terms like:
- “Move-in ready homes Austin TX”
- “Affordable 3-bedroom homes near me”
- “Buy duplex in Pflugerville”
Ad strategies included sitelinks, callouts, call buttons, and location extensions — all designed to improve ad visibility and click-throughs.
CTR increased by 7.6%, and CPL dropped to $11.25.
Facebook & Instagram Ads – Retargeting Browsers
Reliqus created retargeting ads to re-engage website visitors with:
- Property carousels
- “Last chance” urgency offers
- Customized listings based on previously viewed homes
Reliqus’s retargeting strategy helped Summit close more leads who would’ve otherwise dropped off.
The Results
Thanks to the strategic partnership with Reliqus Consulting, Summit Home Realty achieved:
- 312% increase in qualified buyer leads
- Over 250 monthly calls from Google Business Profile
- 4.9-star Google rating from optimized review campaigns
- Over $3.8M in home sales attributed to online leads
- Page one rankings for 10+ high-intent keywords
Final Thoughts: Build a Winning Real Estate Funnel with Reliqus Consulting
Summit Home Realty’s success is a clear example of how digital marketing — done right — can completely transform a real estate business. If you’re a realtor, brokerage, or independent agent in the U.S. looking to grow, Reliqus Consulting can help.
Here’s what Reliqus will do for you:
1. Optimize your Google Business Profile for local leads
2. Target high-intent real estate keywords
3. Craft compelling blog content to educate and convert
4. Run ads that bring in serious buyers and sellers
5. Analyze and scale what’s working every month
Ready to grow your real estate business online?
Contact Reliqus Consulting today for a free digital audit and strategy session. Let’s turn your listings into leads and your leads into closings.
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