In today’s digital world, publishing content isn’t enough—you need to know how it performs in search results. That’s where SEO rank tracking tools come in. These platforms show you exactly where your website ranks for specific keywords across Google, Bing, Amazon, YouTube, and even app stores.
By using the right keyword tracking tools, you can:
- Monitor daily ranking changes.
- Compare your performance against competitors.
- Track local results in Google Maps.
- Measure ROI for SEO campaigns.
- Identify new opportunities in organic search.
Whether you’re a local business owner aiming for higher Google Maps visibility, an Amazon seller monitoring product keywords, or an SEO agency handling enterprise-level reporting, accurate rank tracking is the backbone of a successful strategy.
In this 2025 guide, we’ll cover the best SEO rank tracking tools—including free options, local SEO rank trackers, Amazon keyword rank trackers, YouTube video rank trackers, and agency-grade enterprise solutions.
What is an SEO Rank Tracking Tool?
An SEO rank tracking tool (also known as a keyword tracking tool or SERP monitoring tool) helps you measure:
- Your website’s current keyword positions in search engines.
- Competitor keyword rankings across local and global searches.
- SERP feature wins (featured snippets, People Also Ask, knowledge panels).
- Performance trends over days, weeks, or months.
In simple terms: if you’ve ever wondered “Where does my website rank on Google today?”—these tools give you the answer.
Free SEO Rank Trackers for Beginners
For small sites or businesses just getting started, free rank trackers provide basic visibility without cost.
- Google Search Console – Tracks your keyword positions directly from Google.
- SERPRobot – A free SEO tracker that checks Google SERP rankings.
- Wincher (Free Plan) – Entry-level SEO keyword tracker with daily updates for a limited number of keywords.
Best For: Beginners testing keyword strategies before investing in paid tools.
If you’re interested in free options, check out our full review of the Best Free Keyword Rank Trackers in 2025.
Local SEO Rank Trackers (Google Maps & Geo-Tracking)
Local businesses rely on appearing in Google Maps and the local pack. Local rank trackers simulate searches from specific ZIP codes, cities, or neighborhoods.
- BrightLocal – Specializes in local search rank tracking.
- Whitespark – Tracks positions in Google Maps and local SERPs.
- Local Viking – Offers geo-grid visual tracking for hyperlocal SEO.
Best For: Businesses with physical locations or service areas.
For businesses focused on Google Maps and local visibility, we recommend these Local SEO Rank Trackers.
Amazon Keyword Rank Trackers
For eCommerce sellers, ranking on Amazon search is just as important as Google. Amazon rank trackers monitor your product positions and keyword visibility.
- Helium 10 – Complete suite for Amazon keyword research and tracking.
- AMZ Tracker – Focused on tracking keyword positions for Amazon listings.
- Jungle Scout – Combines keyword tracking with product research tools.
Best For: Amazon sellers looking to optimize product rankings.
Selling online? Here are the top Amazon Keyword Rank Trackers to boost product visibility.
YouTube & Video Rank Trackers
Videos are a major driver of traffic, and knowing where your content ranks on YouTube search or in Google’s video results is vital.
- TubeBuddy – A YouTube SEO toolkit with rank tracking features.
- VidIQ – Provides keyword insights and ranking performance.
- Ahrefs YouTube Tracker – Tracks keyword visibility in YouTube SERPs.
Best For: Creators, brands, and agencies focusing on video marketing.
Video marketers should explore these YouTube Rank Tracking Tools to optimize video SEO.
Daily & Accurate Rank Tracking Software
SEO campaigns often hinge on precision. Tools with daily updates or real-time SERP monitoring help marketers react quickly to changes.
- AccuRanker – Marketed as the most accurate rank tracker with daily refreshes.
- Pro Rank Tracker – Affordable daily keyword tracking with competitor monitoring.
- SERPWatcher (Mangools) – User-friendly tool with rank tracking reports.
Best For: SEOs who need reliable, up-to-date data.
Agency & Enterprise Rank Tracking Tools
Agencies and enterprises need advanced features: bulk keyword tracking, white-label reporting, API integrations, and multi-engine coverage.
- SEMrush Position Tracking Tool – Industry leader for local and global tracking.
- Ahrefs Rank Tracker – Strong competitor monitoring and reporting.
- SEO PowerSuite Rank Tracker – Desktop software with customizable rank reports.
- SE Ranking – Affordable and scalable, great for agencies with multiple clients.
Best For: SEO agencies, enterprise teams, consultants.
Best Overall SEO Rank Tracking Tools in 2025 (Comparison Table)
| Tool | Best For | Accuracy | Local/Maps | Amazon | YouTube | API | Starting Price |
| SEMrush | Agencies & Enterprises | High | Yes | No | No | Yes | ~$139.95 / month for Pro plan |
| Ahrefs | Competitor Tracking | High | Yes | No | Yes | No | ~$99 / month (Lite) |
| AccuRanker | Daily Updates | Very High | Yes | No | No | Yes | ~$109 / month for 1,000 keywords |
| Pro Rank Tracker | SMBs | Medium | Yes | Yes | Yes | Yes | ~$49 / month (or $39/mo billed annually) |
| Wincher | Beginners | Medium | Yes | No | No | No | ~€49 / month (~$50) for Basic |
| Helium 10 | Amazon Sellers | High | No | Yes | No | Yes | $39 / month (Starter) |
SEMrush Position Tracking Tool Deep Dive
The SEMrush Position Tracking tool is one of the most widely used rank tracking solutions. It allows you to:
- Monitor keyword rankings daily.
- Track results by location (city, ZIP code, or country).
- Analyze competitor movements.
- Generate professional white-label reports for clients.
Features to Look for in a Rank Tracker
When choosing SEO keyword tracking software, consider:
- Daily or real-time updates for accuracy.
- Local/geo tracking for location-specific searches.
- Competitor keyword monitoring to benchmark performance.
- SERP feature tracking (featured snippets, People Also Ask).
- API access & white-label reporting for agencies.
- Multi-platform support (Google, Amazon, YouTube, Bing).
FAQs About SEO Rank Tracking Tools
Q1. What is the most accurate SEO rank tracker?
AccuRanker and SEMrush are known for their accuracy in daily updates.
Q2. Is there a free Google rank tracker?
Yes, Google Search Console and tools like SERPRobot provide free tracking.
Q3. How do I track my website ranking on Google?
Use SEMrush, Ahrefs, or free tools like Search Console to monitor keyword positions.
Q4. Which is better: SEMrush, Moz, or Ahrefs for rank tracking?
SEMrush offers the most advanced tracking features, while Ahrefs excels in competitor monitoring. Moz provides simpler, cost-effective options.
Q5. Can I track Amazon and YouTube rankings?
Yes. Tools like Helium10 track Amazon, while TubeBuddy and VidIQ track YouTube.
Q6. What’s the best rank tracking tool for agencies?
SEMrush, SE Ranking, and SEO PowerSuite are popular among agencies for their white-label reporting capabilities.
Final Thoughts
The best keyword tracking tool depends on your goals:
- Small businesses: Pro Rank Tracker, Wincher, or free tools.
- Local SEO: BrightLocal, Whitespark, SEMrush.
- Amazon sellers: Helium 10, Jungle Scout.
- YouTube creators: TubeBuddy, VidIQ.
- Agencies: SEMrush, Ahrefs, and AccuRanker.
At Reliqus, we specialize in helping businesses and agencies set up SEO position tracking systems that integrate seamlessly into campaigns. From keyword monitoring to advanced reporting, we ensure you have the insights needed to drive growth.
Contact Reliqus today to get expert support in setting up your SEO tracking workflow.