Detractors:
Passives:
Promoters:
Detractors are customers who are most likely to express dissatisfaction, speak negatively about your company, and hold unfavorable views of your business. They give ratings between 0 and 6.
Passives are customers who are generally satisfied but unenthusiastic and easily influenced by competitors. They give ratings of 7 or 8.
Promoters are loyal customers who speak positively about your company and actively recommend you to others. They give ratings of 9 or 10.
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