When selling on Amazon, your product’s visibility depends heavily on keyword rankings. If your listings don’t appear on the first page, chances are buyers will never find you. That’s why using an Amazon keyword rank tracker is crucial—it shows where your products stand and how changes in your listing or ads impact rankings.
In this guide, we’ll explore the best Amazon keyword rank trackers in 2025, their features, limitations, and how they can help you boost sales.
Why Amazon Keyword Tracking Matters
- Amazon SEO is different: Rankings depend on sales velocity, reviews, and listing optimization.
- Buyer behavior: Over 70% of Amazon shoppers never click past the first page.
- Keyword intent: Tracking helps you identify profitable keywords driving conversions.
- Competition: Sellers in your niche are constantly optimizing—rank tracking helps you stay ahead.
1. Helium 10 (Best All-in-One Amazon SEO Tracker)
Helium 10 is the most popular tool among Amazon sellers.
Features:
- Tracks keyword rankings across Amazon marketplaces.
- Monitors competitors’ product rankings.
- Integrated with listing optimization tools.
Limitations:
- Paid tool (no permanent free version).
- It can be overwhelming for beginners.
Best For: Professional Amazon sellers scaling their business.
For website SEO instead of Amazon, check out the Best SEO Rank Tracking Tools in 2025.
2. Jungle Scout (Great for Keyword + Product Research)
Jungle Scout combines rank tracking with product research.
Features:
- Keyword Scout tool shows rankings and traffic estimates.
- Historical data to see keyword trends.
- Competitor keyword analysis.
Limitations:
- Subscription cost may be high for smaller sellers.
- Less focused on rank tracking alone compared to Helium 10.
Best For: Sellers who want both product research and keyword monitoring.
3. AMZ Tracker (Focused on Keyword Rankings)
AMZ Tracker was built specifically for Amazon keyword tracking.
Features:
- Real-time keyword rank monitoring.
- On-page analyzer for optimizing listings.
- Competitor spying features.
Limitations:
- Interface feels dated compared to newer tools.
- Lacks some advanced research features.
Best For: Sellers who only need keyword rank tracking.
4. Sellics (Enterprise Amazon Rank Tracker)
Sellics is a robust Amazon marketing platform with rank tracking built in.
Features:
- Keyword performance monitoring.
- PPC + SEO integration.
- Multi-account support for agencies and enterprises.
Limitations:
- Higher pricing for enterprise users.
- More complex than single-seller tools.
Best For: Agencies and large-scale sellers.
Free Options for Amazon Keyword Tracking
Unfortunately, there are no truly free Amazon rank trackers. However, many tools offer free trials or limited plans:
- Helium 10 Free Plan → limited keyword tracking.
- Jungle Scout Trial → test rank tracking before upgrading.
- WhatsMySerp (WMS) → some Amazon checks available.
If you want to test tracking without spending, start with Free Keyword Rank Trackers.
Amazon Rank Trackers vs General SEO Trackers
| Feature | Amazon Rank Trackers | SEO Rank Trackers (e.g., SEMrush, Ahrefs) |
| Tracks Amazon keywords | Yes | No |
| Monitors product listings | Yes | No |
| Competitor product tracking | Yes | Limited |
| PPC integration | Sometimes | No |
| Best For | Amazon sellers | Websites/Google SEO |
FAQs
Q1. Why do I need an Amazon rank tracker?
Because Amazon search is competitive, and ranking higher directly affects sales and visibility.
Q2. Can I use Google SEO tools for Amazon tracking?
No. General SEO tools don’t track Amazon results. You need Amazon-specific trackers like Helium 10 or AMZ Tracker.
Q3. What’s the best Amazon keyword rank tracker in 2025?
Helium 10 is considered the best all-in-one Amazon SEO suite, followed by Jungle Scout and AMZ Tracker.
Q4. Are there free Amazon keyword rank trackers?
Not fully. Most tools only provide free trials or limited versions.
Q5. Can Amazon rank trackers help improve my sales?
Yes. By showing which keywords drive visibility and conversions, you can optimize listings, ads, and pricing strategies.
Final Thoughts
If you’re serious about selling on Amazon in 2025, keyword rank tracking isn’t optional—it’s essential.
- Use Helium 10 for all-in-one tracking and optimization.
- Choose Jungle Scout if you want product research + keyword insights.
- Try AMZ Tracker for simple, focused rank monitoring.
- Go with Sellics if you’re an agency or enterprise-level seller.
Need SEO for both Amazon and Google? Here’s how to set up the SEMrush Position Tracking Tool.
Want help optimizing Amazon SEO and tracking keywords effectively? Contact Reliqus and let our team set up a tailored Amazon keyword strategy.