With the increasing competition in the healthcare industry, it has become essential for healthcare websites to focus on building high-quality links to their sites.
It is the process of getting other websites to link back to your site, which can improve your website’s search engine rankings and increase traffic.
In this article, we will discuss the importance of link building service for healthcare websites, how to measure the success of link building, and 7 types of link building services that can boost your healthcare website.
Link building: What is It?
Link building is the activity of getting links referring to your website from other websites. A clickable link that joins two web pages together is known as a hyperlink.
A website is more likely to rank better in search engine results pages (SERPs) if it has more high-quality backlinks.
It is an essential part of SEO and can help improve a website’s visibility, authority, and traffic.
Why Link Building is Important for Healthcare Websites?
Link building is critical for healthcare websites for several reasons:
- Improve Search Engine Rankings: Backlinks are a crucial factor that search engines use to determine the quality and relevance of a website.By building high-quality backlinks, healthcare websites can improve their search engine rankings and increase their visibility.
According to a study by Moz, links are the most critical factor in Google’s search algorithm.
- Boost Website Traffic: Backlinks from relevant and authoritative websites can bring referral traffic to your site, which can improve your website’s traffic and engagement.
In a survey of over 1,000 SEO professionals by Search Engine Journal, 93% of respondents said that link building was a crucial factor in improving search engine rankings.
- Establish Authority: Link building can help healthcare websites establish themselves as industry authorities by connecting with other credible sources and websites.
A study by Ahrefs found that websites with a higher number of referring domains tend to have a higher domain rating, which is a measure of a website’s overall authority.
- Increase Brand Awareness: It can help healthcare websites increase their brand awareness by connecting with other related websites and reaching a wider audience.
A study by Ahrefs found that brands with high-quality backlinks had higher brand mentions and brand searches, indicating a stronger brand presence and awareness.
How to Measure the Success of Link Building?
Measuring the success of your link building efforts is essential to ensure that you are getting a positive ROI.
Here are some metrics you can use to measure the success of your link building campaign:
- Domain Authority: A sign of how effectively a website will perform on search engine results pages (SERPs) is domain authority.You can figure out whether your link-building activities are having a good effect on the domain authority of your website by tracking it over time.
- Referral Traffic: Referral traffic is the traffic that comes to your site from other websites that have linked to your content.Tracking referral traffic, you can see how many visitors are coming to your site from other websites.
- SERP Rankings: By tracking your search engine rankings for specific keywords, you can see if your link building efforts are helping to improve your website’s visibility on search engine results pages.
7 Link Building Services That Can Boost Your Healthcare Website:
1. Help a Reporter Out (HARO)
What It Is:
On the HARO platform, journalists can find sources for their stories. By signing up for HARO, healthcare websites can receive requests from journalists for quotes, opinions, and expertise, which can result in valuable backlinks.
How It Works:
HARO sends daily emails with queries from journalists in various industries.
Healthcare websites can respond to relevant queries and provide valuable insights that can lead to backlinks.
Pros:
- HARO can provide healthcare websites with high-quality, relevant backlinks from reputable websites.
- It’s a free service, which can be a great option for healthcare websites on a budget.
- HARO can help healthcare websites establish relationships with journalists and bloggers in their industry.
Cons:
- HARO requires time and effort to respond to queries and create content that meets the requirements of journalists and bloggers.
- Competition for HARO queries can be high, which can make it difficult to get published.
- HARO backlinks may not always be in-depth or comprehensive, as they are typically short quotes or blurbs.
Cost: Free
Standard: $19/Month
Advanced: $49/ Month
Premium: $149/Month
2. Content Marketing Agencies
What It Is:
Content marketing agencies specialize in creating and promoting content that can attract backlinks to your website.
How It Works:
Content marketing agencies can create high-quality content such as blog posts, infographics, and videos that are relevant to your healthcare website and target audience.
They can then promote this content to relevant websites, which can lead to backlinks.
Pros:
- Content marketing agencies can create high-quality, engaging content that is tailored to your healthcare website and target audience.
- They can promote this content to relevant websites, which can lead to backlinks and increased visibility.
- Content marketing agencies can help healthcare websites establish a strong brand identity and online presence.
Cons:
- Working with a content marketing agency can be expensive, especially for healthcare websites on a tight budget.
- It can take time to develop and promote high-quality content that will generate backlinks and traffic.
- Content marketing agencies may not always be able to guarantee a certain number of backlinks or traffic to your website.
Cost: Varies based on the agency and the scope of work.
3. Blogger Outreach Services
What It Is:
Blogger outreach services specialize in connecting healthcare websites with relevant bloggers who can provide backlinks.
They typically have a database of bloggers in various industries and can help healthcare websites secure backlinks from credible sources.
How It Works:
Blogger outreach services can identify relevant bloggers in your industry and reach out to them to secure backlinks.
They can also create content that is tailored to each blogger’s audience, which can increase the likelihood of securing a backlink.
Pros:
- Blogger outreach services can help healthcare websites establish relationships with influential bloggers and website owners in their industry.
- They can secure backlinks from high-quality, relevant websites, which can improve search engine rankings and increase traffic.
- Blogger outreach services can be a cost-effective way to build backlinks and increase brand awareness.
Cons:
- Not all bloggers or website owners may be willing to provide backlinks or collaborate with healthcare websites.
- Blogger outreach services may require time and effort to find the right bloggers and websites to collaborate with.
- The quality of backlinks obtained through blogger outreach services may vary, depending on the authority and relevance of the websites.
Cost: Varies based on the service and the scope of work.
4. SEO Agency
What It Is:
SEO agency specialize in optimizing healthcare websites for search engines and can help healthcare websites build high-quality backlinks.
How It Works:
SEO agencies can conduct an audit of your website and identify opportunities to build backlinks.
They can then create a customized link building strategy that targets relevant and authoritative websites.
Pros:
- SEO agencies can provide healthcare websites with a comprehensive SEO strategy that includes link building and other tactics.
- They have the expertise and resources to research keywords, analyze competitors, and optimize content for search engines.
- SEO agencies can help healthcare websites achieve long-term success in search engine rankings and visibility.
Cons:
- Working with an SEO agency can be expensive, especially for healthcare websites on a tight budget.
- It may take time to see results from SEO efforts, including link building.
- Some SEO agencies may use questionable or unethical tactics that can harm a healthcare website’s reputation or result in penalties from search engines.
Cost: Varies based on the agency and the scope of work.
5. Guest Posting Services
What It Is:
Guest posting services specialize in creating content for other websites and securing backlinks to your healthcare website.
How It Works:
Guest posting services can create high-quality content that is relevant to your healthcare website and target audience.
They can then pitch this content to relevant websites and secure backlinks.
Pros:
- Guest posting services can help healthcare websites secure backlinks from high-quality, relevant websites in their industry.
- They can provide healthcare websites with an opportunity to showcase their expertise and increase brand awareness.
- Guest posting services can be a cost-effective way to build backlinks and increase website traffic.
Cons:
- Not all websites may be willing to accept guest posts or collaborate with healthcare websites.
- Guest posts may not always be of high quality or relevance to the target audience.
- Overuse of guest posting services or low-quality guest posts can harm a healthcare website’s reputation and result in penalties from search engines.
Cost: Varies based on the service and the scope of work.
6. PR Agency
What It Is:
PR agencies specialize in securing media coverage for their clients, which can lead to valuable backlinks.
How It Works:
PR agencies can identify relevant media outlets and pitch stories that are relevant to your healthcare website.
They can also create press releases and other materials that can generate media coverage and backlinks.
Pros:
- PR agencies can help healthcare websites establish relationships with journalists and media outlets in their industry.
- They can secure media coverage and backlinks from high-quality, reputable websites and news sources.
- PR agencies can help healthcare websites build brand awareness and reputation in their industry.
Cons:
- Working with a PR agency can be expensive, especially for healthcare websites on a tight budget.
- It may take time to develop and execute a successful PR strategy that generates backlinks and media coverage.
- PR agencies may not always be able to guarantee a certain number of backlinks or media coverage.
Cost: Varies based on the agency and the scope of work.
7. Infographic Design Company
What It Is:
Infographic design companies specialize in creating visual content that can attract backlinks to your healthcare website
How It Works:
Infographic design companies can create visually appealing infographics that are relevant to your healthcare website and target audience.
They can then promote these infographics to relevant websites, which can lead to backlinks.
Pros:
- Infographics can be a visually appealing and engaging way to communicate complex healthcare information.
- Infographic design companies can create high-quality, informative infographics that are tailored to your healthcare website and target audience.
- Infographics can be shared on social media and other websites, which can lead to backlinks and increased visibility.
Cons:
- Working with an infographic design company can be expensive, especially for healthcare websites on a tight budget.
- It can take time to develop and promote high-quality infographics that will generate backlinks and traffic.
- Infographics may not always be relevant or of interest to the target audience, which can limit their effectiveness in generating backlinks and traffic.
Cost: Varies based on the company and the scope of work.
Conclusion
Link building is an important aspect of SEO and can help healthcare websites improve their search engine rankings, increase their visibility, and drive more traffic to their website.
Using one or more of the seven link building services outlined in this article, healthcare websites can build high-quality backlinks and establish relationships with relevant websites in their industry.
When choosing a link building service, it’s important to consider the pros and cons of each service, as well as the cost and scope of work.
By doing so, healthcare websites can choose a service that best fits their needs and budget.
Overall, link building is a valuable investment for healthcare websites looking to improve their online presence and drive more traffic to their website.
With the help of a reputable link building service, healthcare websites can achieve their SEO goals and stand out in a crowded online marketplace.