Want to maximize your ROI with LinkedIn Ads? Whether you’re aiming for lead generation, brand awareness, or conversions, Reliqus Consulting can help you craft high-performing campaigns that deliver real business results.
This quick guide covers LinkedIn’s key ad formats, targeting strategies, bidding techniques, and optimization tips to ensure you get the best return on your ad spend.
LinkedIn Ad Formats (Choose the Right One for Your Goals)
1. LinkedIn Carousel Ads
- Best for: Showcasing multiple products or services in a single ad.
- Specs:
- Introductory text: up to 150 characters
- Cards: minimum 2, maximum 10
- Card file size: maximum 10 MB
- Image specs: 1080×1080 pixels, 1:1 aspect ratio
- Media formats: PNG, JPG, GIF (non-animated)
- Pro Tip: Use each carousel card to highlight a different value proposition and drive engagement.
In this LinkedIn Advertising Cheatsheet we provide all the key insights you need. But if you’re looking for professional services, our LinkedIn Ads consultants at Reliqus Consulting can create a tailored strategy for your business.
2. LinkedIn Video Ads
- Best for: High engagement and storytelling.
- Specs:
- Video length: 3 seconds to 30 minutes
- File size: 75 KB to 200 MB
- File format: MP4
- Frame rate: less than 30 fps
- Video headline: 70 characters maximum
- Audio formats: AAC or MPEG4
- Audio size: less than 64 KHz
- Pro Tip: Keep videos under 30 seconds for better retention and add subtitles for mobile users.
3. LinkedIn Image Ads
- Best for: Promoting offers, events, or brand awareness with a compelling image.
- Specs:
- Introductory text: up to 150 characters
- Headline: 70 characters maximum
- Description: 100 characters
- Image size: 7680×4320 pixels maximum
- File size: 5 MB maximum
- Pro Tip: Use high-quality, attention-grabbing visuals that align with your brand.
4. LinkedIn Dynamic Ads
- Best for: Personalized targeting based on user data.
- Specs:
- Ad description: 70 characters maximum
- Ad headline: 50 characters maximum
- Company name: 25 characters maximum
- Company image: 100×100 pixels (JPG or PNG)
- CTA button text: 18 characters maximum
- Pro Tip: Leverage dynamic ads to personalize the user experience with their name and company.
5. LinkedIn Text Ads
- Best for: Driving website traffic on a budget.
- Specs:
- Ad Headline: 25 characters maximum
- Ad Description: 75 characters maximum
- Pro Tip: Keep your message clear and action-driven.
6. LinkedIn Lead Gen Forms Ads
- Best for: Collecting leads effortlessly.
- Specs:
- Integrated with Sponsored Content and Message Ads.
- Pre-filled forms reduce friction and improve conversion rates.
- Pro Tip: Offer a valuable lead magnet, like an eBook or free consultation, to increase sign-ups.
Need help setting up your LinkedIn Ads? Book a Free Consultation today!
LinkedIn Ad Targeting (Reach the Right Audience)
LinkedIn’s ad targeting allows you to reach the right audience based on:
- Demographics: Age, gender, location
- Professional Attributes: Job title, industry, company size, skills
- Custom Audiences: Matched audiences, lookalike audiences
- Engagement-Based: Target users who have engaged with your content
To get the most out of your LinkedIn Ads, it’s crucial to know your audience and tailor your campaigns accordingly. If you’re unsure how to do this effectively, Reliqus Consulting provides top-tier LinkedIn Ads consulting services to help you get it right.
LinkedIn Ad Bidding Strategies
- Cost Per Click (CPC): Pay for each click.
- Cost Per Impression (CPM): Pay for every 1,000 impressions.
- Cost Per Send (CPS): Pay per message delivered in Sponsored InMail.
- Automated Bidding: Let LinkedIn optimize your bids.
Ideal Audience Size for LinkedIn Ads
- Minimum: 300 members
- Recommended: 50,000 members
- Message Ads: 300,000 members
- Text Ads: 60,000 to 400,000 members
Troubleshooting Tips
- Low Click-Through Rates (CTRs): Revise your ad copy, targeting, or bidding strategy.
- High Cost Per Click (CPC): Consider using more specific targeting options or adjusting your bid.
- Poor Conversion Rates: Optimize your landing page or offer a more compelling call-to-action.
Future Trends in LinkedIn Ads
- AI-Powered Targeting: Expect more advanced targeting options powered by artificial intelligence.
- Increased Video Ad Usage: Video ads will continue to gain popularity on LinkedIn.
- Enhanced Analytics and Reporting: LinkedIn will provide more detailed insights into ad performance.
Maximize Your LinkedIn Ads ROI with Reliqus Consulting
With the right strategy, LinkedIn Ads can be a game-changer for your business. At Reliqus Consulting, we specialize in LinkedIn Ads consulting and optimization to help you generate quality leads and drive conversions.
Let’s take your LinkedIn Ads to the next level! Get a Free Consultation today.