We all know that social media platforms are the best and easiest way to connect with your audience, but anyone who is working on these platforms or in digital marketing knows the pain of too many terms and acronyms.
If you have observed social media conversations, you may have come across a lot of acronyms or lingo that take a while to figure out.
Some social media acronyms like TBH, LOL, TFW, etc., are used by people very casually in comments, conversations and captions.
So when you create content for social media or when you are solving customers’ queries online, you must be fully prepared and know about the most common social media acronyms.
Check out this list of the 20 most common social media marketing acronyms to stay updated with the latest online slang.
1. B2B– Business to business, refers to a business that is conducted between two different companies rather than a company and a consumer.
2. B2C- Business to consumer is the process where a company sells its services or products directly to the customers.
3. MVP- Minimum viable product refers to the technique which helps you to introduce a new product in the market with limited features yet enough to grab the attention of the audience.
4. CPC- Cost per click, this means you pay for each click on your ads.
5. ETA- Estimated time of arrival, refer to the time taken to reach a destination or a package to be delivered.
6. CR- Conversion rate, is the percentage of visitors to your website who buys something for your site.
7. ROI- Return on investment is a measure of how much you earned by investing the amount of money you spent.
8. MF- Management fee. It is a fee that is paid to an individual or a company to manage your business on your behalf.
9. LTV- Lifetime value, refers to the amount of money or involvement a customer puts in your business or product during their lifetime.
10. SMM- Social Media Marketing.
11. SoLoMo- Social, Local and Mobile, is the process of merging social media marketing with mobile marketing to target the local audience.
12. TOS- Term of service.
13. UGC- User-generated content also known as consumer-generated content, is specific content created by customers and posted on social media platforms.
14. SMO- Social media optimization, refers to a set of techniques used to optimize and increase a brand’s visibility on social media.
15. PV- Pageviews. It means the number of visitors landing on a specific page.
16. SRP- Social relationship platform, a platform that lets you publish content on different social media networks and then analyze the results.
17. CMGR– Community manager, refers to a specialist who is the contact point between a brand and its online community.
18. KPI- Key performance indicator, is a quantifiable measurement that shows how well a business, team or organisation is performing.
19. SEO- Search engine optimization, refers to the process that helps your website rank better in the search results.
20. SERP- The search engine results page, is the page you see after you enter a question into Google or any other search engine.
Most of the conversations on social media platforms are casual, filled with internet slang and acronyms. This makes the conversations more informal and mass-friendly when you use it the right way and in the right amount. Regardless of how you know and understand social media language, you should use it only if it fits your brand voice, do not try to force it.
Therefore, the use of acronyms in your social media marketing strategy can be a bridge to connect with your audience and hear what they have to say about your brand or services and even solve their queries through casual conversations.