How to Set Up a Google Ads Account Without a Campaign?

Reliqus Marketing

09 July 2024

Step by Step Google Ads Guide
By Priti Gupta
Marketing Director

Google Ads is a powerful platform for businesses looking to reach their target audience and increase their online presence. However, diving straight into creating ad campaigns can be overwhelming, especially for newcomers. The correct setup of your Google Ads account is the cornerstone of a successful advertising journey.

In this guide, we’ll empower you with the knowledge to set up a Google Ads account without creating a campaign. This understanding will give you a sense of control and confidence as you prepare all necessary settings before launching your first ad.

Step 1: Setting up a Google Ads Account

Setting up your Google Ads account is the first and most crucial step in your advertising journey. While Google encourages new users to create a campaign right away, it’s possible to set up your account without doing so. 

This approach allows you to familiarize yourself with the platform and its features before investing in advertising. This approach can benefit businesses or individuals who want to plan their strategy meticulously before going live with their ads.

Here is the process of creating your Google Ads account and getting started.

Step-by-Step Guide to Setting up Your Google Ads Account Without a Campaign

1. Go to and Click Start Now.

To begin, open your web browser and navigate to Once on the homepage, click on the “Start Now” button to set up your Google Ads account.

2. Log in to Your Preferred Gmail Account

Sign in using your preferred Gmail account. If you don’t have a Gmail account, you must create one.

3. Click + New Google Ads Account

After logging in, you’ll see an option to create a new Google Ads account. Click on the “+ New Google Ads Account” button to proceed.

step 3 to setup google ads account

4. Switch to Expert Mode

At the bottom of the page, you’ll see an option that says Are you a professional marketer? Switch to Expert Mode. Click on this to bypass the simplified setup process aimed at beginners.


5. Create an Account Without a Campaign

Once in Expert Mode, you’ll find the ‘Create an account without a campaign‘ option in the lower-left corner. Clicking on this allows you to set up your account immediately without initiating an ad campaign. This is a strategic move for businesses or individuals who prefer to thoroughly plan their strategy before going live with their ads.

create an account without a campaign

6. Confirm Your Billing Country, Time Zone, and Currency

You must provide basic information about your billing country, time zone, and currency. Confirm these details and then click Submit.


7. Explore Your Account

Congratulations! Your Google Ads account is now set up. Click on Explore your account to start navigating through your new Google Ads account.

To ensure you’re on the right track, review our Dos and Don’ts of Google Ads for best practices.


8. Access Keyword Planner

To start your keyword research, click on Tools and Settings in the upper right-hand corner of your dashboard. From the dropdown menu, select Keyword Planner.


9. Discover New Keywords

Click on Discover new keywords to begin your keyword research that is relevant to your business. Ensure you understand the significance of this step by reviewing The Importance of Keyword Research in Google Ads.


10. Start Researching Keywords

Now that your Google Ads account is set up, it’s time to start researching keywords to launch your first campaign. Enter up to 10 relevant keywords you want your blog or website to rank for, pressing the “Return” key after each.

Then, Click “GET RESULTS” to view the search volume and variations for the keywords you’ve entered.


Common Pitfalls to Avoid

  1. Ignoring Account Settings: Overlooking crucial settings such as billing information, time zone, and currency can lead to data discrepancies and billing issues. It’s vital to review and confirm these settings during setup to prevent such problems.
  2. Skipping the Expert Mode: Staying in the default mode restricts access to many advanced features of Google Ads. Always switch to Expert Mode to fully control your account and its functionalities.
  3. Overlooking Keyword Research: Jumping into campaigns with proper keyword research can save ad spending and result in targeting the right audience. Use the Keyword Planner to identify your campaigns’ most relevant and effective keywords to reach the right people.

Best Practices for Account Setup

  1. Accurate Information: Ensure that all the details, such as billing country, time zone, and currency, are accurately filled to avoid future complications.
  2. Use a Professional Email: For better management and professional handling, use a Gmail account associated with your business.
  3. Take Advantage of Keyword Planner: Use the Keyword Planner tool to research and discover new keywords. This will help you understand search volumes and keyword variations essential for optimizing your campaigns.
  4. Set Clear Goals: Define your goal with your Google Ads account. Clear goals will guide your keyword research and campaign strategies.
  5. Regularly Review Settings: Periodically check your account settings, especially if your business operations, target audience, or marketing strategy changes. Keeping your settings up-to-date ensures your campaigns remain relevant and practical.


Setting up your Google Ads account without a campaign is a smart approach for beginners and experienced advertisers. It allows you to familiarize yourself with the platform, configure essential settings, and prepare for a successful advertising journey. 

Following the steps outlined in this guide, you can ensure your account is ready when you launch your first campaign. Take the time to explore the tools and resources available within Google Ads, and you’ll be well-prepared to create effective advertising campaigns that drive results.

If you need professional assistance in managing your Google Ads account or creating effective campaigns, Reliqus Consulting offers comprehensive Google Ads services tailored to your business needs. Our team of experts can help you maximize your advertising potential and achieve your marketing goals efficiently.

Priti Gupta

Marketing Director at Reliqus

She has worked on 100+ Digital Marketing projects, including a wide array of Content writing, SEO, Copywriting, Social media & Paid ads.

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