How To Do Keyword Research To Launch Your First Ads Campaign?

Reliqus Marketing

31 March 2023


Are you looking to increase your website’s visibility on search engines and drive more traffic to your business? If so, you should think about applying Google AdWords. Google Ads, formerly known as Google AdWords, is an advertising platform that allows businesses to display their ads on Google search results in pages and other Google properties.

To get the most out of Google Ads, it’s essential to conduct thorough keyword research. By identifying the right keywords, you can target the right audience, increase your click-through rates, and maximize your return on investment. In this article, we’ll cover everything you need to know about how to do keyword research for Google Ads.

Understanding the Importance of Keyword Research.

Finding the words and phrases that people use to look for information on search engines like Google is a process known as keyword research. You may optimize your content and advertisements to be more visible to your target audience by learning what keywords they use.

Why is Keyword Research Important for Google Ads?

Keyword research is important for Google Ads because it helps you to identify the most relevant and effective keywords for your campaigns. By targeting the right keywords, you can increase the visibility of your ads, reach the right audience, and ultimately increase conversions and sales. 

Keyword research also helps you to stay up-to-date with the latest search trends and user behavior, allowing you to optimize your campaigns and stay ahead of the competition.

The Purpose of Keyword Research:

The primary purpose of keyword research is to identify the search terms that your potential customers are using to find products or services similar to yours. By identifying these keywords, you can optimize your Google Ads campaigns to target the right audience and improve your chances of generating leads and conversions.

How to Do Keyword Research for Google Ads?

1. Identify Your Target Audience

The first stage in keyword research is to decide who your target market is. Who is it that your advertisements are aiming to reach? What are the demographics, hobbies, and problems with them?  By understanding your target audience, you can identify the keywords that they are likely to use when searching for information related to your business.

2. Brainstorm Potential Keywords

After determining your audience, the next stage is to come up with a list of potential keywords. Make a list of words and phrases that are pertinent to your company to start. To come up with keyword suggestions, you may also use tools like Google Keyword Planner or Ahrefs.

3. Analyze Keyword Volume and Competition

After you have identified potential keywords, you need to analyze their search volume and competition. The number of persons who search for a specific keyword each month is known to as the search volume. Competition refers to how many other advertisers are bidding on that keyword

To get the most out of Google Ads, you want to target keywords with high search volume and low competition. These keywords are more likely to generate clicks and conversions at a lower cost per click.

4. Refine Your Keyword List

Based on your analysis of keyword volume and competition, you should refine your keyword list to include only the most relevant and profitable keywords. You can also group your keywords into ad groups based on their relevance to specific products or services.

5. Monitor and Adjust Your Keyword Strategy

Keyword research is an ongoing process. It’s essential to monitor your ads’ performance regularly and adjust your keyword strategy based on the data. Look for keywords that are generating a high click-through rate and conversion rate and consider increasing your bids on those keywords. Conversely, if a keyword is not performing well, consider removing it from your ad group.

Types of Keywords to Consider in Google Ads Keyword Research

When conducting keyword research for Google Ads campaigns, it’s essential to understand the different types of keywords and their relevance. Here are some of the main types of keywords to consider:

  1. Short-tail keywords: These are keywords that consist of one or two words, such as “shoes” or “car insurance.” They tend to have high search volumes and are often very competitive.
  2. Long-tail keywords: These are more specific phrases, typically consisting of three or more words, such as “coffee shops near me” or “affordable car insurance for young drivers.” While they may have lower search volumes, they tend to be less competitive and more targeted to specific search intents.
  3. Branded keywords: These are keywords that include your brand name or variations of it, such as “Nike shoes” or “Apple iPhones.” They tend to have high conversion rates, as people who search for branded keywords are often already familiar with your brand and may be looking to make a purchase.
  4. Competitor keywords: These are keywords that include the names of your competitors or their products, such as “Adidas shoes” or “Samsung smartphones.” They can be useful for targeting customers who are already considering your competitors, but they may also be more competitive and expensive.
  5. Geo-targeted keywords: These are keywords that include specific geographic locations, such as “New York pizza” or “Los Angeles hotels.” They can be useful for targeting customers in specific locations or for businesses with physical locations.
  6. Intent-based keywords: These are keywords that reflect the intent behind a search, such as “buy shoes online” or “best car insurance quotes.” Understanding the intent behind a search can help you create more targeted ads that are more likely to convert.

By considering these different types of keywords, you can create a more comprehensive and effective keyword strategy for your Google Ads campaigns.

Best keyword research tools

1. Google Ads Keyword Planner:

Google offers a free keyword research tool called Google Adwords Keyword Planner. It allows you to generate keyword ideas and see the estimated search volume, competition, and suggested bids for each keyword. You can use this tool to identify keywords that are relevant to your business and target audience.

2. Google Trends:

Google Trends is another free tool provided by Google that allows you to see the popularity of search terms over time. You can use this tool to identify trending topics and keywords that are currently popular among your target audience.

3. SEMrush:

SEMrush is a paid keyword research tool that provides detailed insights into keyword performance and competition. It allows you to analyze the organic and paid search traffic of your competitors and identify the keywords that are driving the most traffic to their websites.

4. Ahrefs:

Ahrefs is another paid keyword research tool that provides detailed insights into keyword performance and competition. It allows you to analyze the backlink profiles of your competitors and identify the keywords that are driving the most traffic to their websites.

There are many other keyword research tools available, both free and paid. Some popular ones include Moz Keyword Explorer, Keyword Tool, and Ubersuggest.


Keyword research is crucial for the success of your Google Ads campaigns. By identifying the right keywords, you can target your ads to the most relevant audience and increase your chances of converting clicks into sales.

Key Takeaways:

  • Keyword research is the process of identifying the words and phrases that your potential customers are using to search for products or services similar to yours.
  • Effective keyword research involves analyzing search volumes, competition levels, and relevancy to your business goals.
  • A well-researched and targeted keyword list can help increase the effectiveness of your Google Ads campaigns and improve your ROI.

Final Thoughts and Recommendations:

To maximize the benefits of keyword research for Google Ads, it’s important to continually review and update your keyword list based on changes in your business, industry, and search trends. Additionally, it’s important to regularly monitor the performance of your campaigns and adjust your targeting as needed to ensure the best possible results.

We recommend using a combination of keyword research tools and techniques, such as Google Keyword Planner, competitor analysis, and customer feedback, to build a comprehensive and effective keyword strategy. By staying on top of your keyword research and targeting, you can optimize your Google Ads campaigns for success and achieve your business goals.

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