Roadmap to Start Your Journey in Google Ads 2024

Reliqus Marketing

06 February 2023

By Priti Gupta
Marketing Director

Google Ads is a powerful advertising platform that allows you to reach millions of users and drive results for your business. Whether you are a small business owner, marketer or online retailer, Google Ads can help you reach your target audience and achieve your marketing goals.

However, getting started with Google Ads can be overwhelming, especially if you are new to the platform. To help simplify the process.

Here is a Roadmap to Start Your Journey in Google Ads 2024:

Step 1: Setting up a Google Ads account

The first step in getting started with Google Ads is to set up an account. To do this, follow these steps:-

  1. Go to the Google Ads homepage (
  2. Click on “Sign up”
  3. Fill out the necessary information, including your business name, website URL, and billing information
  4. Agree to the terms and conditions and click on “Create your first camp

Step 2: Determine Your Advertising Goals


Before you start creating your Google Ads campaign, it’s important to define your marketing goals. This will help you determine the type of campaign that’s right for your business and set you on the path to success.

Some common marketing goals include:-

Increasing website traffic

Generating leads

Driving sales

Building brand awareness

Promoting a new product or service

Once you have determined your goals, you can start to plan your campaign. This will help you to make informed decisions about the type of campaign you want to run, the keywords you want to target, and the budget you want to allocate to your campaign.

Step 3: Choose Your Campaign Type

Google Ads 2023

Google Ads offers several different campaign types, each with its own specific objectives and targeting options. The most common campaign types are:-

  1. Search Network Campaigns:- This type of campaign displays your ads on the search results page when users search for keywords related to your business.
  2. Display Network Campaigns:- This type of campaign displays your ads on websites and mobile apps that are part of the Google Display Network.
  3. Video Campaigns:- This type of campaign displays your video ads on YouTube and other video-based websites and mobile apps.
  4. Shopping Campaigns:- This type of campaign displays your product listings in the Google Shopping results when users search for products related to your business.
  5. Universal App Campaigns:- This type of campaign is designed specifically for promoting mobile apps.

Once you have chosen your campaign type, you can start to create your campaign.

Step 4: Set Your Budget and Bid

Google Ads 2023

It is time to set your budget and bid. Your budget is the amount of money you are willing to spend on your campaign each day, and your bid is the amount you are willing to pay each time someone clicks on your ad.

To set your budget, go to the “Settings” tab in your campaign and select “Budget and Bidding.” Here, you can choose a daily budget that works for your business, or you can choose to set a monthly budget instead.

Step 5: Choose your Target Audience

Google Ads 2023

One of the key benefits of Google Ads is the ability to target your ads to specific audiences. You can target your ads based on various factors, including location, language, device type, and more.

To choose your target audience, go to the “Settings” tab in your campaign and select “Targeting.” From here, you can select the criteria that you want to use to target your audience.

Step 6: Choose Your Keywords

Google Ads 2023

Keywords are the terms that users type into Google when searching for products or services related to your business. To ensure that your ads are seen by the right people, it is important to choose the right keywords.

You can use the Google Keyword Planner to research and choose keywords for your campaign. Simply enter your website URL or a list of keywords related to your business, and the Keyword Planner will provide you with a list of related keywords and their estimated monthly search volume.

Step 7: Create Your Ad

Google ads

With your budget and bid set, it’s time to create your ad. To do this, go to the “Ads & Extensions” tab in your campaign and select “Create an ad.” You will be prompted to enter the text for your ad, along with any relevant images or videos.

When writing your ad, it’s important to keep in mind that your ad must be relevant and provide value to the user. Use compelling headlines, clear and concise descriptions, and a strong call to action to encourage users to click on your ad.

Step 8: Launch Your Campaign

Once you have created your ad, it’s time to launch your campaign. To do this, simply click the “Publish Campaign” button in your campaign.

Google Ads will start displaying your ad to your target audience, and you can start tracking the performance of your campaign.

Step 9: Monitor and Optimize Your Campaign

Now that your campaign is live, it’s important to monitor its performance and make any necessary optimizations. This may include adjusting your keywords, bids, or ad text to improve your results.

To monitor your campaign, go to the “Campaigns” tab in your Google Ads account and select “Performance.” Here, you can view detailed statistics on your campaign’s impressions, clicks, Cost Per Conversion, and more.

By continuously monitoring and optimizing your campaign, you can ensure that you are getting the best possible results from your Google Ads investment.

If your campaign is not performing as well as you hoped, consider adjusting your targeting, ad format, or budget to improve your results. You can also try A/B testing different versions of your ad to see what works best.

Step 10: Repeat and Scale Your Success

With your campaign up and running, it’s time to repeat and scale your success. You can use what you have learned from your first campaign to create new campaigns, target new audiences, and reach even more customers.


Let’s say you are a small business owner who sells handmade jewelry online. Your marketing goals are to increase website traffic, generate leads, and drive sales.

To achieve these goals, you follow the roadmap to start your journey in Google Ads in 2024:

Set your marketing goals: Increase website traffic, generate leads, drive sales.

Determine your target audience: Women aged 25-35 who are interested in handmade jewelry and have a high income.

Choose your ad format: Display ads.

Research keywords: “Handmade jewelry,” “Unique jewelry,” “Artisan jewelry.”

Set up your Google Ads account.

Set your budget and bid: $10/day, $2 maximum bid.

Create your ad: “Discover unique, handmade jewelry at [Your Business Name]. Shop now.”

◉  Launch your campaign.

Monitor and adjust your campaign: Track website traffic, leads, and sales and adjust  targeting, ad format, and budget as needed.

Repeat and scale your success: Create new campaigns targeting different audiences and ad formats.


Starting your journey with Google Ads can seem overwhelming, but with the right roadmap, it can be a straightforward and effective way to reach your target audience and drive results for your business.

By following this roadmap, you will be well on your way to success with Google Ads in 2024. Remember to be patient and persistent, and always be willing to experiment and adjust your strategy as needed. With time and practice. you will become a Google Ads expert and be able to drive amazing results for your business.

Ready to supercharge your online advertising strategy with Google Ads in 2024? Don’t miss out on our exclusive offer!

Schedule a free consultation now and let our experts help you get started on the path to success. Click here to book your Free Consultation.

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Priti Gupta

Marketing Director at Reliqus

She has worked on 100+ Digital Marketing projects, including a wide array of Content writing, SEO, Copywriting, Social media & Paid ads.

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