From Clicks to Conversions: How to Optimize Your Cost per Conversion (CPC)

By Sanjeev Kumar
Digital Marketing Executive

Cost per conversion is a metric used to measure the effectiveness of online advertising campaigns. It is calculated by dividing the total cost of a campaign by the number of conversions that it generates. 

In other words, it measures how much it costs for your business to acquire one conversion, whether it’s a sale, lead or sign-up. The goal of any online advertising campaign is to generate conversions at the lowest possible cost.

Top 10 Strategies To Reduce Cost Per Conversion (CPC) While Running Your PPC Campaign:-

Cost per conversion is a key metric that can help businesses measure the success of their digital marketing campaigns. It is a measure of how much it costs to acquire a new customer or convert a lead into a sale. It is a crucial metric for businesses to track as it helps them understand the efficiency of their marketing efforts and identify areas where they can improve their ROI.

1. Target the Right Audience: The Key to Lowering Cost Per Conversion (CPC) 

One of the most effective ways to reduce cost per conversion is to target the right audience. By focusing on the people who are most likely to convert, you can increase the chances of generating conversions while reducing the overall cost of the campaign. 

For example, if you’re a B2B company that sells enterprise software, targeting small business owners might not be the most effective strategy. Instead, targeting decision makers at large corporations would likely be a more efficient use of your advertising budget.

2. Retargeting: A Proven Way to Increase Conversions and Lower Cost

Retargeting is a powerful tool that allows you to reach people who have previously visited your website but did not convert. By retargeting these users, you can increase the chances of generating conversions at a lower cost.

For example, if a user visits your website but doesn’t purchase anything, you can use retargeting to show them ads for the specific product they were looking at. This increases the likelihood that they will return to your website and make a purchase.

3. Optimize Landing Pages for Maximum Conversion Rates

A well-designed landing page can make a big difference in the cost per conversion. By optimizing your landing pages for conversions, you can increase the chances of generating conversions while reducing the overall cost of the campaign. Although you can hire a pay-per-click service providers for optimizing your landing pages or your PPC campaigns.

For example, if you’re running a campaign to generate leads for your business, having a clear and compelling call to action (CTA) on your landing page can make a big difference in the number of leads you generate.

4. A/B Testing: The Key to Optimizing Campaigns for Conversions

A/B testing is a powerful tool that allows you to test different variations of your ad or landing page to see which one performs best. By using A/B testing, you can optimize your campaigns for conversions and reduce the overall cost per conversion. 

For example, if you’re running a Facebook ad campaign, you can test different headlines, images and CTAs to see which one generates the most conversions.

5. Use Negative Keywords to Exclude Irrelevant Traffic

Negative keywords are keywords that you specify to exclude from your ad campaign. By using negative keywords, you can make sure that your ads are only being shown to people who are most likely to convert. 

For example, if you’re running a campaign to generate sales of a particular product, you can use negative keywords to exclude people who are searching for a similar product but are not likely to convert.

6. Utilize Geographic Targeting to Reach the Right People

Geographic targeting is a powerful tool that allows you to target your ads to specific geographic locations. By using geographic targeting, you can increase the chances of generating conversions while reducing the overall cost of the campaign.

For example, if you’re a local business, you can use geographic targeting to show your ads to people within a certain radius of your store.

7. Dayparting: A Powerful Tool for Optimizing Campaigns

Dayparting is a powerful tool that allows you to target your ads to specific times of the day. By using dayparting, you can increase the chances of generating conversions while reducing the overall cost of the campaign.

For example, if you’re running a campaign for a product that is more likely to be bought during the evening, you can schedule your ads to only run during that time. This way, your ads are more likely to be seen by people who are more likely to convert.

8. Ad Scheduling: A Simple but Effective Way to Optimize Campaigns

Ad scheduling is a powerful tool that allows you to schedule your ads to run at specific times of the day. By using ad scheduling, you can increase the chances of generating conversions while reducing the overall cost of the campaign.

For example, if you’re running a campaign for a product that is more likely to be bought during the weekends, you can schedule your ads to only run during that time. This way, your ads are more likely to be seen by people who are more likely to convert.

9. Use Conversion Tracking to Monitor and Optimize Campaigns

Conversion tracking is a powerful tool that allows you to track the number of conversions generated by your PPC ad campaign. By using conversion tracking, you can optimize your campaigns for conversions and reduce the overall cost per conversion.

For example, if you’re running a campaign on Google Ads, you can use conversion tracking to see which keywords and ad groups are generating the most conversions. This information can then be used to optimize your campaign and reduce the overall cost per conversion.

10. Use Remarketing to Reach People Who Have Already Engaged With Your Brand

In PPC, Remarketing is a powerful tool that allows you to reach people who have previously interacted with your brand. By using remarketing, you can increase the chances of generating conversions at a lower cost. 

For example, if a user visits your website but doesn’t purchase anything, you can use remarketing to show them ads for the specific product they were looking at. This increases the likelihood that they will return to your website and make a purchase.

Conclusion

In conclusion, cost per conversion is a critical metric for measuring the effectiveness of online advertising campaigns. By using the strategies above, you can reduce your cost per conversion and increase the chances of generating conversions at a lower cost.

Keep in mind that it’s important to test different strategies to see what works best for your business, and always monitor your campaigns performance to make data-driven decisions. 

Remember, the ultimate goal of any online advertising campaign is to generate conversions at the lowest possible cost, and by implementing these strategies, you can achieve that goal.

Sanjeev Kumar

Digital Marketing Executive at Reliqus

He has a strong passion for SEO and has a record of increasing the visibility of keywords on Google page 1 by +115% within 45 days.

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