Keyword Match Types in Google Ads

As a marketing manager, your ultimate goal is attracting prospects and generating leads. You’re running Google Ads, but the Campaign isn’t performing as you’d hop...

Is Google Ads Quality Score Still Important in 2024?

Don’t worry! Google Ads Quality Score is still around, so there’s no need to panic and search for an announcement about its removal. It’s still an important metri...

PPC Case Study: How Tours4fun Increased Visitors And Sales With Paid Advertising?

Tours4fun PPC Case Study Tours4fun is an online travel booking site that offers a wide selection of tours, activities, and vacation packages. They offer awesome deals from trusted ...

What Is CPM & How to Calculate CPM in Google Ads?

CPM stands for cost-per-thousand impressions. It is a bidding strategy in Google Ads where you pay for every 1,000 times your ad appears on a website or mobile app.  With CPM bidd...

How to Resolve A Google Ads Suspicious Payments Issue?

Are you running a Google Ads campaign and suddenly got hit with a ‘Suspicious Payments’ issue? Don’t worry, it’s not uncommon for advertisers to face this p...

Top 13 Google Ads eCommerce Strategies to Boost Your ROAS

If you are an owner of an eCommerce store, then you know how important it is to generate revenue and maximize your Return On Ad Spend (ROAS). Using Google Ads is one of the most ef...

Boost Your E-commerce Store Sales in 2024 with Google Ads

Are you an e-commerce store owner who is struggling to increase your sales? Are you looking for effective strategies to grow your business in 2024? If so, you need to consider usin...

Google Hotel Ads: What Are The Benefits and Requirements?

Google Hotel Ads is a platform that allows hotels to showcase their property on Google’s search results. When travelers search for hotels in their destination, they are presented...

Google Hotel Ads: How to Increase Hotel Bookings & Visibility?

Are you tired of low hotel bookings and struggling to stand out in the crowded hospitality industry? Look no further than Google Hotel Ads! This powerful marketing tool can help in...

How Do I Optimize My Google Ads Campaigns For Voice Search?

Are you ready for the future of search? Voice search is revolutionizing the way people interact with technology and it’s becoming increasingly popular. In fact, according to ...