When it comes to local SEO, ranking in the Google Maps 3-Pack (local pack) can make or break your visibility. But here’s the challenge: your keyword rankings vary dramatically based on location. You might be #1 in one ZIP code but buried at #10 just a few miles away.
That’s why you need local SEO rank trackers. Unlike general keyword tracking tools, these platforms simulate searches from specific cities, neighborhoods, or even exact GPS coordinates. They show you how your business performs in Google Maps and local search results.
In this guide, we’ll cover the best local rank tracker tools in 2025, why they matter, and how they compare to standard SEO trackers.
Why Local Rank Tracking is Different
- Geo-sensitive results: Google tailors search results to the user’s location.
- Map pack visibility: Local businesses must track both organic rankings and map rankings.
- Hyperlocal competition: Your competitors may outrank you in one area but not another.
- Mobile-first search: Most local searches happen on mobile devices with location enabled.
1. BrightLocal (Most Popular Local SEO Tracker)
BrightLocal is one of the most trusted tools for local SEO.
Features:
- Tracks rankings in Google Maps, local pack, and organic results.
- Geo-location rank tracking at the city or ZIP level.
- White-label reporting for agencies.
Limitations:
- Paid-only tool (no free plan).
- Designed mainly for local SEO—less useful for global keyword tracking.
2. Whitespark (Local Citation & Rank Tracking Powerhouse)
Whitespark combines citation building with rank tracking for local search.
Features:
- Tracks Google Maps, Bing local, and organic positions.
- Provides Local Citation Finder for backlink/citation opportunities.
- Supports multi-location businesses.
Limitations:
- More complex interface compared to BrightLocal.
- Best for agencies rather than solo users.
Looking for a broader comparison? Check out our full list of the Best SEO Rank Tracking Tools in 2025.
3. Local Viking (Geo-Grid Rank Tracking)
Local Viking offers advanced geo-grid rank tracking that shows results on a map grid, making it easy to visualize your visibility across neighborhoods.
Features:
- Geo-grid reporting (pinpoint keyword performance across a city).
- Google Business Profile management integration.
- Automated scheduled reports.
Limitations:
- Smaller tool compared to BrightLocal/Whitespark.
- May require technical setup for beginners.
4. SEMrush Position Tracking (Local SEO Add-On)
While SEMrush is usually known for national/global SEO, its Position Tracking tool also supports local SEO.
Features:
- Tracks rankings by city or ZIP code.
- Compares your business against local competitors.
- Integrates with Google Business Profile.
Limitations:
- Higher cost than tools built only for local SEO.
- It may be overkill if you just need Maps data.
Learn more about setting up the SEMrush Position Tracking Tool for local SEO campaigns.
Local Rank Tracking vs General SEO Tracking
| Feature | Local Rank Trackers | General Rank Trackers |
| Google Maps tracking | Yes | Rarely |
| Geo-targeting (city/ZIP) | Yes | Limited |
| Competitor local tracking | Yes | Some |
| Reporting | Tailored for local SEO | General |
| Best For | Service-area businesses, multi-location companies | National/global SEO campaigns |
FAQs About Local SEO Rank Trackers
Q1. Why do I need a local rank tracker?
Google shows different results depending on a user’s exact location. Local rank trackers simulate searches from your service areas.
Q2. Can free SEO tools track local rankings?
No. Free tools like Google Search Console don’t provide geo-specific rank data. You need dedicated tools like BrightLocal or Whitespark.
Q3. Which is the best Google Maps rank tracker?
BrightLocal and Whitespark are industry favorites, while Local Viking is excellent for geo-grid visualization.
Q4. Can SEMrush track local SEO rankings?
Yes. SEMrush allows tracking by city or ZIP code and can integrate with Google Business Profile.
Q5. Do local rank trackers help improve SEO?
They don’t directly improve rankings, but they provide accurate data to help optimize content, citations, and Google Business Profiles.
Final Thoughts
If your business relies on local customers, using a local SEO rank tracker is a must. Tools like BrightLocal, Whitespark, and Local Viking help you see exactly where you stand in Google Maps and across different neighborhoods.
For agencies or advanced campaigns, SEMrush adds the benefit of local + global SEO tracking in one platform.
If budget is tight, you can start with [Free Keyword Rank Trackers], but they won’t provide accurate local data.
Need help monitoring and improving your Google Maps rankings? Contact Reliqus and let us set up a local SEO tracking system tailored to your business.