6 Must-Have Free Website Mobile SEO Tools

Reliqus Marketing

02 July 2024

SEO Tools
By Priti Gupta
Marketing Director

In today’s fast-paced digital world, where smartphones dominate our daily interactions, having a mobile-optimized website isn’t just a nice-to-have—it’s essential. The shift towards mobile browsing is more than just a trend; it’s a fundamental change in how users engage with content online. 

But where do you begin? And how can you ensure your site stands out in the crowded mobile space?

The good news is that there are several powerful, free mobile SEO tools designed to help you refine your mobile SEO strategy. These mobile-friendly SEO tools offer insights that can guide your efforts to create a seamless mobile experience, ensuring your site not only ranks well but also provides value to mobile users.

Let’s dive into some of these website mobile SEO tools and explore how they can help you enhance your mobile website’s performance without dipping into your budget. At Reliqus Consulting, we’ve found these tools particularly helpful for our own website enhancements, reflecting our commitment to staying on the cutting edge of digital trends.

Why Do You Need Mobile-Friendly SEO Tools?

Think about the last time you waited more than a few seconds for a website to load on your phone. Frustrating, wasn’t it? Millions share this frustration, and it highlights the necessity of mobile optimization. Search engines understand this user sentiment and have adjusted their algorithms accordingly, prioritizing sites that cater well to mobile users.

When your website is optimized for mobile, you’re not just improving load times but also enhancing the overall user experience. This is critical because a good mobile experience can significantly increase engagement and reduce bounce rates. 

Free mobile-friendly SEO tools can be invaluable here, helping you ensure your site performs well across all devices. They allow you to peek under the hood, identify potential pitfalls, and make informed adjustments. This strategy has proven successful for many of Reliqus Consulting’s clients.

Now, let’s dive into some specific mobile SEO testing tools that can help you achieve these goals:

1. Google’s Mobile-Friendly Test

Mobile-Friendly Test

The Google Mobile-Friendly Test is one of the most straightforward tools you can use to gauge how well your website performs on mobile devices quickly. What makes this tool a go-to for many, including ourselves, is its simplicity and the direct feedback it provides from Google itself. It’s like getting a health check-up for your website directly from the doctor!


  • Ease of Use: Enter your URL, and within seconds, you receive a report that tells you whether your site is mobile-friendly.
  • Actionable Insights: It provides specific, actionable reasons why your site may not be considered mobile-friendly, along with suggestions for improvements.


Completely free. This accessibility makes it an essential mobile SEO audit tool for anyone, from small business owners to large enterprises, looking to ensure their website aligns with Google’s mobile-first standards.

2. Merkle Mobile-First Index Tool

Merkle’s Mobile-First Index Tool is another excellent resource for assessing your site’s readiness for mobile-first indexing. This tool helps you understand how your mobile site measures up against your desktop site, which is essential for ensuring consistency and optimal performance across devices.


  • Comparison Analysis: Offers detailed comparisons between your mobile and desktop versions, highlighting any discrepancies in content and structure.
  • Content Analysis: Ensures that crucial elements like metadata and internal links are present and correctly implemented on your mobile site.


Free. This tool’s ability to provide a detailed comparison without any cost makes it an invaluable mobile SEO issues tool for webmasters and SEO professionals alike.

While free tools can help identify issues, but without expert analysis and tailored solutions, resolving these issues might not be as effective or efficient. For advanced optimization strategies tailored to your unique business needs, consider exploring our comprehensive SEO services

Our team goes beyond basic tools to deliver personalized recommendations and strategies that are specifically designed to improve your search engine rankings and online visibility.

3. Mobile SERP Test

Moving on to another insightful tool, the Mobile SERP Test by MobileMoxie. This mobile seo tool is a gem for anyone who wants to dive deeper into how their website appears in search results on different mobile devices. 

What stands out about this tool is its ability to simulate mobile search engine results pages (SERPs) on various smartphones and tablets without needing multiple devices for testing.


  • Device Simulation: Check how your site appears in search results on a wide array of mobile devices.
  • Localization: You can simulate SERPs for different locations, which is invaluable if you’re targeting audiences in specific geographic areas.


The basic features are free, which is fantastic for getting a sense of how your site performs globally. There is a more advanced version with additional features, but for most users starting out, the free version will provide ample insights.

4. PageSpeed Insights

Next up is Google’s PageSpeed Insights. This tool goes beyond just looking at mobile-friendliness—it analyzes the speed of your website, which is a critical factor in mobile user experience and SEO. 

Slow load times can be a major deterrent for mobile users, and Google has increasingly emphasized speed in its search rankings.


  • Speed Analysis: Provides a score for your page’s speed on both mobile and desktop environments.
  • Optimization Suggestions: Offers detailed suggestions on how to improve your page speed, such as minimizing code, leveraging browser caching, and optimizing images.


Free. Given the impact of page speed on bounce rates and SEO, this website’s mobile seo tools offers invaluable insights without any cost, which is great for anyone trying to improve their site on a budget.

5. Mobile First Index Checker

Mobile First Index Checker

When we think about ensuring our site is in good shape for mobile-first indexing, the Mobile First Index Checker comes to mind. This mobile-friendly seo tool is incredibly straightforward yet powerful. 

It evaluates your website to see how well it’s prepared for Google’s mobile-first indexing. This is crucial because if your site isn’t optimized for mobile, it’s not just the user experience that suffers—your search engine rankings could, too.


  • Indexing Readiness: It analyzes your website’s mobile version to determine how effectively Google’s indexing processes consider it.
  • Comparison Feature: You can see side-by-side how your mobile site compares to your desktop site in terms of content visibility and accessibility.


The beauty of this tool? It’s free. This makes it an excellent starting point for small business owners or bloggers who are just beginning to optimize their sites for mobile.

6. Google Search Console

Last but definitely not least is Google Search Console. This is more than just a tool; it’s a comprehensive suite for monitoring, maintaining, and troubleshooting your site’s presence in Google Search results. It’s especially powerful for mobile SEO due to its detailed mobile usability reports and performance data.


  • Mobile Usability Report: Identifies issues specific to mobile users, such as touch elements being too close or content wider than the screen.
  • Performance Reports: Provides insights into how your site performs in Google Search, including metrics like clicks, impressions, and average position filtered by device.
  • Coverage Report: Shows the status of your indexed pages, helping you identify and fix indexing issues.


Completely free. The breadth and depth of information available through Google Search Console, without any cost, make it an indispensable tool for anyone serious about SEO tools for mobile.


Optimizing your site for mobile SEO is not just about following best practices; it’s about continuously adapting and refining based on real-time insights and feedback. The tools we’ve discussed—each play a unique role in this ongoing process.

By leveraging these free mobile SEO tools, you can ensure your website remains competitive in a mobile-first world. Remember, the ultimate goal is to provide an exceptional user experience that keeps visitors engaged and coming back while also satisfying the ever-evolving criteria of search engines.

If optimizing your site for mobile users seems daunting, We are here to help. For personalized guidance or to discuss your specific needs, don’t hesitate to contact us. Our team is ready to help you navigate the complexities of mobile SEO and ensure your website stands out in the digital landscape.

Priti Gupta

Marketing Director at Reliqus

She has worked on 100+ Digital Marketing projects, including a wide array of Content writing, SEO, Copywriting, Social media & Paid ads.

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