25+ Best SEO Rank Tracking Tools To Track Your Keywords Ranking

Tired of the weekly grind of manually checking your website’s search rankings? Do those Google Sheets filled with keyword positions from Google Search Console feel like a burden? It’s a time-consuming process that can leave you yearning for a more efficient solution. 

Well, there is! 

There are many tools that effortlessly track your website’s visibility for all your crucial keywords. At Reliqus Consulting, we recommend tools that save you time and effort without draining your budget.

In this article, we reviewed 17 top-notch rank-tracking tools, focusing on free and affordable options. Whether you’re a seasoned SEO pro or just starting, get ready to discover the perfect tool to monitor your search engine rankings effectively!

Best Free Rank Checking Tool

When budget is a concern, the best free rank-checking tool offers essential rank-tracking functionalities without cost. 

1. Google Incognito Rankings Check

Checking your website’s search engine rankings is crucial to any SEO strategy. While many sophisticated rank-tracking tools are available, sometimes the most straightforward solution can be the most effective.

Enter Google Incognito rankings check – a quick and easy way to see where your pages stand in the search results.

Unlike regular browsing, incognito mode doesn’t consider your browsing history or cookies, providing a more neutral view of search engine rankings. This gives you a more accurate representation of how your pages appear to potential customers who haven’t interacted with your site before.

Key Features:

• View your website’s ranking for specific keywords in Google’s search results
• See how your pages stack up against the competition
• Monitor changes in rankings over time
• Easily access incognito mode in any modern web browser

The best part? Google Incognito rankings check is completely free to use. All you need is a web browser and a few minutes to conduct your searches. This makes it an accessible option for businesses of all sizes, from solo entrepreneurs to large enterprises, ensuring that everyone can benefit from this tool.

While Google Incognito rankings check may not offer the advanced features and reporting capabilities of paid rank tracking tools, it’s an excellent starting point for understanding your website’s visibility in search.

Best Rank Tracker Tools Of 2024

Explore the top rank tracking tools of 2024 that offer real-time updates, comprehensive analytics, and seamless integration with SEO strategies to help you monitor and improve your search engine rankings effectively.

2. AccuRanker

AccuRanker is a powerful rank-tracking tool that offers a range of advanced features and integrations. With AccuRanker, you can monitor your website’s rankings for thousands of keywords, as well as track the performance of your competitors.

Key Features:

• Monitor keyword positions with real-time updates.
• Compare your rankings with competitors.
• Track rankings based on geographic location.
• Monitor featured snippets and other SERP features.

Pricing: AccuRanker offers pricing plans starting from USD 129 /month For 1000 keywords, with a 14-day free trial available.

3. Serpple 

Serpple is the top choice for a rank-tracking tool in this roundup, favoured for its accuracy and comprehensive features. It offers robust solutions for monitoring keyword positions across various search engines and locations.

Key Features:

• Groups keyword rankings by each page of your website, allowing you to see how individual pages are performing in the search results
• Offers competitor analysis and the ability to predict future trends
• Provides real-time tracking updates
• Effortlessly track, analyze, and stay updated on your SEO progress.
• features related to content auditing, enabling you to make informed decisions and improve your site content
• Monitor your backlinks, analyze performance, and optimize your off-page SEO efforts effectively.

Pricing: Serpple offers pricing plans starting from $19 monthly, with a 14-day free trial.

Managing SEO Costs with Reliqus Consulting

While these tools offer valuable insights into keyword rankings, they often cost significantly. This expenditure can add up for businesses, especially when paired with additional SEO services needed to optimize and maintain rankings.

At Reliqus Consulting, we recognize the complexities of managing SEO costs while aiming for top-ranking keywords. Our comprehensive SEO services not only include advanced keyword rank tracking but also strategic optimization to boost your online visibility. 

Partnering with us means accessing dedicated SEO professionals committed to enhancing your rankings on top of Google search and driving organic traffic. Whether your goals are local or global, our tailored strategies ensure sustainable growth in search engine results.

4. Ranktracker

Ranktracker is a dedicated tool for monitoring keyword rankings and performance metrics. It offers customizable reporting and insights to optimize your SEO strategy.

Key Features:

• Tracks keyword rankings across multiple search engines and locations
• Discover the keywords that will attract new visitors to your site. 
• Analyze the competition for any search term with detailed search engine results.
• Identify and resolve SEO issues hindering your progress with comprehensive Website Audit features.
• Investigate your competitors’ backlinks with a single search. 
• Track who is linking to your site with the Backlink Monitor.

Pricing: Ranktracker offers pricing plans starting from $24.00 per month.

5. Pro Rank Tracker

Pro Rank Tracker is a comprehensive rank-tracking tool suitable for SEO professionals and agencies. It provides detailed insights into keyword positions, search volumes, and performance metrics.

Key Features:

• Providing the most accurate and up-to-date ranking results for your websites, reaching deep into the top 100 results.
• Automatically checks the ranking of your tracked terms daily. 
• Cloud-based application, accessible from anywhere without the need for downloads or installations.
• Professional interface and reporting in multiple languages with native translations. 
• Access your websites’ most current, easy-to-analyze SEO ranking (SERP) information.

Pricing: Pro Rank Tracker offers pricing plans starting from $49 per month for 500 to 1,000 Term, with a 14-day free trial available.

6. Nozzle.io

Nozzle.io, an enterprise-level rank-tracking tool, stands out with its advanced features for monitoring keyword positions and performance metrics, making it ideal for large-scale SEO operations.

Key Features

• Tracks keyword rankings across multiple search engines and locations
• Provides detailed reports and insights into your website’s performance
• Offers competitor analysis and the ability to compare your rankings with other businesses in your industry
• Includes a SERP snapshot feature that captures and stores screenshots of the search engine results pages for specific keywords
• Provides integrations with other SEO tools and platforms

Pricing: Nozzle.io offers several pricing plans, starting at $59 per month for the basic plan for small businesses. More advanced plans with additional features are available for SMBs and enterprises.

While tools like Nozzle help monitor your rankings, knowing the essential SEO factors is essential for sustained success. Discover the critical elements that impact your site’s SEO performance in our comprehensive article on 10 Google SEO Ranking Factors You Need to Know.

7. SEOVolatility.com

SEOVolatility.com specializes in monitoring Google algorithm changes and their impact on search rankings. It provides insights into search engine volatility, helping SEO professionals understand fluctuations in rankings.

Key Features:

• Monitor fluctuations in search engine result pages (SERPs).
• Analyzing changes in search engine rankings.
• Detecting keyword cannibalization problems.
• Assessing the strength of your current rankings.
• Evaluating keyword difficulty levels.
• Managing client expectations effectively.
• Showcasing SEO improvements beyond rank position changes.
• Identifying potential declines in your Google rankings.
• Optimizing and managing your title and description text.

Pricing: SEOVolatility.com is a cost-effective option, offering free basic services with the option to upgrade to more advanced features with paid plans.

8. RankChecker.net

RankChecker.net provides a straightforward approach to checking keyword rankings across various search engines. Its user-friendly interface ensures quick and easy rank tracking, making you feel at ease with the tool.

Key Features

• Monitor keyword positions in Google and other search engines.
• Track rankings globally or by specific geographic locations.
• Compare your rankings with competitors.

Pricing: RankChecker.net offers free basic services, with premium plans for more advanced features and higher limits.

9. SERPWatcher

SERPWatcher is a rank-tracking tool developed by Mangools, a popular SEO software suite. It offers a range of features designed to help businesses monitor their search engine rankings and track the performance of their competitors.

Key Features

• Monitor keyword positions across different search engines and locations.
• Track changes in search engine result pages (SERPs).
• Discover new keyword opportunities.
• Compare your performance with competitors.

Pricing: SERPWatcher is available as part of the Mangools subscription, starting from $14.50 per month, with a free trial.

10. Serpfox

Serpfox is a dedicated rank-tracking tool known for its accuracy and real-time updates. It provides detailed insights into keyword positions across various search engines and locations.

Key Features

• Tracks keyword rankings across multiple search engines and locations
• Provides real-time updates on your website’s rankings
• Offers a user-friendly dashboard that makes it easy to monitor your performance
• Includes email and Slack notifications to keep you informed of changes
• Provides integrations with other SEO tools and platforms

Pricing: Serpfox offers pricing plans starting from $12 monthly, with a free trial.

11. Lost Impressions Index Check

The Lost Impressions Index Check is a comprehensive rank-tracking solution that provides detailed information about your website’s performance in search engine results pages (SERPs). 

By analyzing your rankings across multiple keywords, this tool helps you identify areas for improvement and make informed decisions to boost your online presence.

Key Features:

• Track rankings for multiple keywords and URLs
• Monitor changes in your SERP positions over time
• Receive alerts for significant ranking fluctuations
• Analyze competitor performance and benchmark your results
• Generate detailed reports to share with your team or clients

Pricing: The Lost Impressions Index Check is a free tool.

12. SERPROBOT

SERPROBOT is a powerful rank-tracking solution that allows you to monitor your website’s performance across multiple search engines and keywords. With this tool, you can easily track your rankings, identify areas for improvement, and make data-driven decisions to optimize your online presence.

Key Features:

• Track rankings for unlimited keywords and URLs
• Receive real-time updates on your SERP positions
• Analyze historical data to identify trends and patterns
• Compare your rankings against your competitors
• Generate detailed reports and share them with your team

Pricing: SERPROBOT offers a range of pricing plans to fit the needs of businesses of all sizes. Their basic plan starts at USD 4.99 monthly, with more advanced options available for enterprises and agencies.

13. Advanced Web Ranking

Advanced Web Ranking (AWR) is a leading rank-tracking software on the market for over 20 years. It is a top-rated SEO tool thousands of companies across 170+ countries use to track search engine rankings, analyze competitors, and generate detailed reports.

Key Features:

• Tracks keyword rankings across multiple search engines and locations
• Provides detailed reports and insights into your website’s performance
• Offers competitor analysis and the ability to compare your rankings with other businesses in your industry
• Includes a website auditing tool that identifies potential issues with your site’s SEO
• Provides integrations with other SEO tools and platforms

Pricing: Advanced Web Ranking offers several pricing plans, starting at $99 per month for the basic plan. 

Combo Rank Tracker Tools

Combo Rank Tracker Tools integrate multiple SEO functionalities like rank tracking, keyword research, and competitor analysis into unified platforms, ideal for comprehensive SEO management. For more comprehensive SEO management, consider these combo rank tracking tools:

14. Semrush

Semrush is a comprehensive SEO toolkit that includes a robust rank-tracking feature among its offerings. It allows you to monitor keyword rankings across multiple search engines and locations, providing insights into your website’s visibility over time.

Key Features:

• Track keyword rankings across various search engines
• Monitor SERP features and fluctuations
• Analyze competitors’ rankings and strategies
• Receive daily updates on keyword positions
• Customizable reports and alerts for ranking changes

Pricing: Semrush offers various pricing plans starting from $139.95 per month, providing excellent value for money with options for additional features like content marketing tools and PPC advertising management.

15. Ahrefs

Ahrefs is renowned for its comprehensive backlink analysis, a feature that sets it apart, but it also excels in rank tracking. It provides accurate data on keyword positions and search rankings, making it a go-to tool for SEO professionals.

Key Features:

• Track keyword rankings in multiple search engines
• Monitor competitor rankings and compare performance
• Historical data on ranking changes
• Mobile and desktop ranking insights
• Customizable reports and notifications

Pricing: Ahrefs starts at $129 monthly, with higher-tier plans offering additional features like content exploration and site audit tools.

16. MOZ

MOZ offers a suite of SEO tools, including rank tracking, to help improve your website’s visibility in search results. What sets MOZ apart is its focus on providing actionable insights that can empower you to enhance your SEO strategy and make informed decisions.

Key Features:

• Track keyword rankings across search engines
• Monitor search visibility and performance metrics
• Competitor analysis for ranking comparisons
• Keyword difficulty and opportunity insights
• Customizable reports and alerts

Pricing: MOZ offers pricing plans starting from $99 per month, with options for additional features like on-page optimization tools and link research.

17. Web CEO

Web CEO is an all-in-one SEO and digital marketing platform that includes rank tracking as one of its core features. With Web CEO, you can monitor your website’s rankings across multiple search engines, locations, and devices.

Key Features:

• Track keyword rankings and monitor changes over time
• Analyze the search engine results page (SERP) to understand your competition
• Receive alerts for significant ranking changes
• Integrate rank-tracking data with other Web CEO tools for a holistic view of your marketing performance

Pricing: Web CEO offers pricing plans starting from $99 per month, with a 14-day free trial available.

18. Small SEO Tools 

Small SEO Tools is a collection of free online SEO tools, including a basic rank checker. It’s popular for quick, ad-hoc SEO tasks and basic site analysis.

Key Features:

• Check keyword positions in Google.
• Verify content uniqueness.
• Analyze backlinks to your site.

Pricing: Small SEO Tools is entirely free to use.

19. SERPs.com 

SERPs.com is a comprehensive SEO platform with a powerful rank-tracking tool that provides accurate keyword position data and performance metrics. It’s designed to help businesses and SEO professionals track and improve their search engine rankings.

Key Features:

• Monitor keyword positions across multiple search engines and locations.
• Compare your rankings with competitors.
• Track rankings based on geographic location.
• Discover new keyword opportunities.

Pricing: SERPs.com offers pricing plans starting from $1800 per month.

20. Nightwatch

Nightwatch is an SEO tool suite with rank tracking as a core feature. It provides insights into keyword positions, search volumes, and competitor analysis.

Key Features:

• Offers keyword tracking, website auditing, and other SEO tools
• Discover new keyword opportunities.
• Provides detailed reports and insights into your website’s performance
• Allows you to track rankings across multiple search engines and locations

Pricing: Nightwatch offers pricing plans starting from $39 per month for 250 keywords, with a 14-day free trial available.

21. Zutrix

Zutrix is an all-in-one SEO suite designed to help businesses streamline their keyword tracking and ranking operations. It offers a variety of tools to maximize traffic and improve SEO performance, including:

• Google Keyword Rank Tracker
• Backlink Monitoring
• SERP 
• Keyword Research

It is used by SEO agencies, professionals, solo entrepreneurs, small businesses, and marketers.

Key Features:

• Monitor your ranking across different countries, cities, or languages. 
• It navigates Google like a human, not a bot, ensuring you receive accurate and organic results.
• Share your results with team members or clients through a unique, customizable link.

Pricing: Zutrix offers pricing plans starting from $9.00 monthly, with a free trial.

22. Rank Ranger

Rank Ranger is an all-in-one SEO platform that includes rank tracking among its comprehensive features. It offers tools for keyword research, site auditing, and competitive analysis. 

The company was recently acquired by Similarweb, allowing Rank Ranger to expand its offerings and provide even more advanced SEO and marketing solutions.

Key Features:

• Tracks keyword rankings and monitors changes over time.
• Provides detailed reports and insights into your website’s performance
• Offers competitor analysis and the ability to compare your rankings with other businesses in your industry
• Includes a SERP feature detection tool that identifies the various SERP features, such as featured snippets and local packs, that are present for specific keywords
• Provides integrations with other SEO tools and platforms

Pricing: Contact Rank Ranger for pricing plans.

23. SE Ranking

SE Ranking is a versatile SEO platform with rank tracking as a core feature. It provides tools for keyword research, site auditing, backlink analysis, and more.

Key Features:

• SE Ranking is used by over 1 million users across 150+ countries, with a strong reputation among SEO experts worldwide.
• It offers a complete SEO toolkit, including keyword research, rank tracking, website auditing, competitor analysis, backlink monitoring, and more.
• The platform is praised for its user-friendly interface, accurate data, and ability to streamline SEO workflows for agencies and in-house teams.
• Critical benefits cited by users include improved organic traffic, higher rankings, increased conversions, and better client reporting and management capabilities.
• The platform integrates with various other tools and platforms to provide a comprehensive SEO solution.

Pricing: SE Ranking offers pricing plans starting from $65.00 monthly, with a free trial available.

24. Sitechecker

Sitechecker is an SEO tool suite that includes a rank tracker among its features. It offers insights into keyword positions, site health, and competitor analysis.

Key Features:

• It provides a detailed technical SEO audit, identifying issues with a website’s on-page optimization, content, links, indexation, images, and structured data.
• The tool consolidates data from Google Analytics, Google Search Console, and tools like Site Audit, Site Monitoring, and Rank Tracker into a single dashboard.
• It offers personalized, step-by-step SEO instructions based on the website’s performance and changes over time.
• It allows users to track keyword rankings, monitor backlinks, and check website security and safety.
• The Sitechecker Chrome extension enables quick on-page SEO analysis and reporting for any webpage.

Pricing: Sitechecker offers pricing plans starting from $49 monthly, with a free trial.

25. SEO Powersuite

SEO PowerSuite is an all-in-one software toolkit that covers every aspect of search engine optimization (SEO), including keyword research, rank tracking, on-page optimization, backlink analysis, and link building. 

It consists of four main tools:

• Rank Tracker – Tracks keyword rankings across multiple search engines and locations
• WebSite Auditor – Analyzes website structure and content for on-page optimization
• SEO SpyGlass – Performs in-depth backlink analysis
• LinkAssistant – Assists with link-building campaign

Key Features:

• Tracks keyword rankings across multiple search engines and locations
• Provides detailed reports and insights into your website’s performance
• Offers competitor analysis and the ability to compare your rankings with other businesses in your industry
• Includes a range of other SEO tools, such as a website auditor, backlink checker, and on-page optimizer
• Provides integrations with other SEO tools and platforms

Pricing: SEO Powersuite offers a free version with limited features. The professional version starts from $299 per year.

26. RankWatch

RankWatch is an SEO platform offering comprehensive rank-tracking capabilities and other SEO tools. It provides insights into keyword positions, competitor analysis, and performance metrics.

Key Features:

• Real-time rank tracking to monitor website rankings against competitors on major search engines
• In-depth competitor analysis to uncover their traffic share, target keywords, backlinks, and more
• Exhaustive website auditing to identify over 100 on-page issues preventing higher rankings
• Detailed backlink analysis to discover link-building opportunities from competitors’ link profiles
• Time-efficient keyword research using a database of millions of keyword suggestions
• White-label reporting to share credible reports with clients under your branding

Pricing: RankWatch offers pricing plans starting from $29 per month, with a 14-day free trial available.

27. Serpstat

Serpstat is an all-in-one SEO platform with a rank-tracking tool as one of its key features. The Rank Tracker allows you to Track your website’s keyword rankings in both mobile and desktop search results.

Key Features:

• Identifying real search competitors and analyzing their traffic, visibility, backlinks, and other SEO metrics
• Unveiling hidden keyword opportunities based on competitors’ keywords
• Checking competitors’ ads to speed up PPC campaign creation
• Tracking SEO performance over time for a site and its competitors
• Providing site audit tools to identify areas for improvement
• Offering user-friendly UI and extensive training/support resources

Pricing: Serpstat offers several pricing plans, starting at $59 monthly for the basic plan.

28. Traffic Travis

Traffic Travis is an SEO software suite that includes rank tracking among its features. It offers tools for keyword research, site auditing, and competitive analysis. With Traffic Travis, you can monitor your website’s rankings for specific keywords, as well as track the performance of your competitors.

Key Features:

• Monitor keyword positions across different search engines.
• Discover new keyword opportunities.
• Identify and fix technical SEO issues.
• Compare your performance with competitors.

Pricing: Traffic Travis offers a free version with limited features and paid plans starting at $69.95 per month.

Conclusion

Choosing the right rank-tracking tool is crucial for maintaining and improving your website’s visibility in search engine results. Whether you opt for a free option like Google Incognito rankings check or invest in more advanced tools like AccuRanker or Serpple, each tool offers unique features to monitor keyword positions effectively. 

At Reliqus Consulting, we recommend tools that track keyword positions accurately and integrate seamlessly with your SEO strategy. Partner with us to leverage dedicated SEO expertise and achieve sustainable growth in search engine results. 

Contact us today to discover how we can elevate your SEO strategy and maximize your online presence.