Want to stay ahead in SEO this year? Start with a tool that sees what you can’t.
The Moz Dashboard isn’t just another SEO interface—it’s your complete command center. From tracking keyword wins to fixing technical issues that kill rankings, Moz makes it easier to monitor, optimize, and scale your SEO strategy in one place.
Manual tracking? Outdated. Guesswork? Risky.
In 2025, Moz SEO Tools will give you real-time data, competitor insights, and content recommendations that actually move the needle.
Inside the Moz Dashboard
The Moz SEO Dashboard gives you an instant, full-picture view of how your website is performing online.
At a glance, you can monitor:
- Overall domain authority and metrics
- Keyword visibility across SERPs
- Site crawl health and technical SEO insights
- Backlink data and spam score monitoring
- Page optimization reports with actionable fixes
- Competitor benchmarks and keyword gaps
Whether you’re checking performance or planning your next SEO move, Moz Dashboard features help you act fast and smart—without needing to be a data scientist.
Moz Dashboard in 9 Quick Lines (What Each Feature Really Does)
Let’s break it down—these are the core Moz features, simplified:
- Campaigns – Track rankings, health, and SEO progress for your site.
- Domain Overview – A snapshot of your site’s SEO strength.
- Competitive Research – See what your top rivals are doing.
- Keyword Research – Find the right keywords to target next.
- Link Research – Deep dive into backlink profiles.
- On-Page Grader – Score your content against on-page SEO best practices.
- On-Demand Crawl – Run instant site audits any time.
- Rank Checker – Instantly check keyword positions across locations.
- Moz Local – Manage and monitor local business listings.
“Think of Moz as the SEO nerd best friend you always needed—but way more organized.”
1. Campaigns: Your SEO Control Center
Once you log in, the Campaigns section is where it all begins. Each campaign is a full SEO workspace focused on a specific website. It’s your mission control.
1.1 Dashboard Overview
At a glance, the Moz Dashboard shows your overall SEO visibility, keyword movement, domain authority, crawl status, and link trends.
It’s your command center—pulling in SEO data and turning it into actionable insights.
Pro Tip: Don’t know what to do with all that data? That’s where we come in. At Reliqus Consulting, our SEO team turns Moz metrics into real results. From on-page tweaks to full-blown SEO campaigns, we’ve got you.
1.2 Insights
Moz doesn’t just show you the data—it tells you what to do with it. The Insights tab offers:
- Smart suggestions (like optimizing specific pages or fixing crawl issues)
- Alerts when rankings shift or links disappear
- Opportunities based on competitor behavior and keyword gaps
No need to dig through data—Moz SEO Tools surface what’s actionable right away.
1.3 Rankings
Moz’s Rankings tool lets you monitor how your keywords perform over time. Whether you’re watching a blog post climb the SERPs or tracking hundreds of pages, it’s all here.
What You’ll See:
- Daily/weekly changes in keyword rankings
- SERP Features (like Featured Snippets, People Also Ask, Local Pack)
- Landing Pages ranking for specific keywords
It’s no longer about guessing if your SEO is working — the data tells you loud and clear.
Need help choosing the right keywords? Our SEO strategy team crafts intelligent keyword maps to grow your visibility.
Schedule a Keyword Strategy Call
1.4 Page Optimization
This tool grades your key landing pages based on your chosen keyword(s) and tells you how to make them better.
- Is your keyword in the title tag?
- Is your content too thin?
- Are you missing meta descriptions or internal links?
Moz SEO Dashboard gives you real-time suggestions so you can optimize smarter, not harder.
1.5 Site Crawl – Your Site’s Health Checkup
This might be one of the most underrated Moz features, but it’s pure gold. Site Crawl dives deep into your website’s technical health—and tells you exactly what’s broken and how to fix it.
- All Crawled Pages: Review every URL Moz has scanned.
- Issue Categories: Get organized reports broken into:
- Critical Crawler Issues (e.g., 404s, blocked resources)
- Crawler Warnings (less severe, but worth addressing)
- Redirect Issues
- Metadata Issues (like missing titles/descriptions)
- Content Issues (thin or duplicate content)
- Performance Metrics: Analyze page load speeds and usability.
1.6 Links
Backlinks still matter—and Moz helps you track, analyze, and protect them like a pro. The Moz SEO Dashboard offers powerful link metrics that help you understand your authority and grow it strategically.
- Inbound Links – See who’s linking to you and the authority of those sources.
- Linking Domains – Track how many unique domains are pointing to your site.
- Anchor Text: View the words used in your backlinks.
- Top Pages: Discover which pages attract the most links.
- Discovered and Lost – Monitor new and lost backlinks over time.
- Spam Score – Detect potentially harmful links that could impact your rankings.
1.7 Site Traffic
What good is SEO if it doesn’t lead to traffic? With Google Analytics integrated into the Moz SEO Dashboard, you can get a visual overview of how your efforts are performing.
You’ll see:
- Organic traffic growth over time
- Top-performing pages
- Traffic breakdown by keyword, source, or device
1.8 Custom Reports
Creating detailed SEO reports used to take hours. Not anymore. With Moz, you can build custom, automated reports that pull the metrics that matter most to your stakeholders.
You can:
- Select which widgets and data to include
- Customize for branding or team use
- Schedule weekly/monthly delivery to clients or execs
This feature is perfect for agencies, in-house marketers, and busy business owners who want to stay informed without data overload.
1.9 Campaign Settings
This is where you fine-tune how Moz tracks your site. You can:
- Add or remove tracked keywords
- Update your domain
- Add competitors for benchmarking
- Integrate with Google Analytics & GA4
It’s simple to set up, but powerful once configured. Moz keeps everything customizable, so your data stays relevant.
2. Domain Overview
This section offers a fast, data-packed view of your entire domain’s SEO status:
- Domain Authority (DA)
- Linking Root Domains
- Top Ranking Keywords
- Spam Score
Compare your domain’s performance with any competitor to find out where you stand—and where you’re falling short.
Use this for:
- Quick health checks
- Competitive benchmarking
- Reporting to executives or clients
Want a full domain audit + action plan? Reliqus offers detailed domain SEO reviews backed by real strategy, not just generic checklists.
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3. Competitive Research
Why guess what’s working for your competitors when Moz SEO Tools can show you?
Moz’s Competitive Research features help you identify real SEO competitors, analyze their keyword strategies, and reverse-engineer their most successful content.
If you’re serious about growing organic traffic, this toolset is non-negotiable.
3.1 True Competitor
You might think your biggest competitors are the ones in your industry, but Moz shows you who’s actually ranking against you in Google.
True Competitor helps you:
- Discover hidden SEO rivals
- Compare keyword overlap
- Spot traffic threats before they grow
3.2 Keyword Gap
This is where things get tactical. Keyword Gap analysis shows:
- Keywords your competitors rank for—but you don’t
- SERP positions for each competitor
- Difficulty and volume of each missed keyword
Use it to uncover quick-win opportunities and long-tail content ideas your team can act on now.
3.3 Top Competing Content
Moz shows you which competitor pages are getting the most backlinks and traffic, so you can learn from (and beat) them.
You’ll get:
- Top-performing URLs
- Linking domains per page
- Social shares & content length insights
4. Keyword Research
Keyword research is still the backbone of SEO, and Moz makes it smarter, faster, and more strategic than ever.
4.1 Explore by Site
Plug in any domain — yours or your competitor’s — and see which keywords it’s ranking for. You get:
- An instant Site Overview with Domain Authority and ranking pages
- A list of Ranking Keywords sorted by volume, difficulty, and position
- Insight into what content drives traffic and what’s underperforming
This is especially powerful for content audits and building your next keyword map.
4.2 Keyword Lists
Create and organize keyword lists based on themes, topics, or campaigns. It’s ideal for building content calendars, grouping ideas, or planning long-term SEO efforts.
You can save:
- Long-tail keywords
- Local search terms
- Competitor terms worth targeting
5. Link Research
If backlinks are the currency of SEO, the Moz SEO Dashboard is your investment tracker.
Moz’s Link Research tools provide unmatched insight into your backlink profile, plus competitive comparison and outreach opportunities.
Overview
Get a comprehensive snapshot of your link profile.
- Inbound Links & Linking Domains: See who’s linking to you and the quality of those links. It helps in building strategic partnerships and outreach.
- Anchor Text & Top Pages: Understand how your content is being referenced and which pages are resonating with others.
- Discovered and Lost: Stay proactive with alerts on new and disappearing links.
- Compare Link Profiles: Stack your site against competitors to benchmark your link-building efforts.
- Spam Score: A must-have feature to keep your backlink profile clean and penalty-free.
5.1 Link Intersect
Discover which sites link to your competitors—but not to you. It’s a goldmine for:
- Outreach opportunities
- Digital PR targeting
- Guest posting plans
Why reinvent the wheel when you can tap into link sources that are already working?
5.2 Link Tracking List
Curating a list of outreach targets? Moz lets you save and track your prospects, monitor success, and streamline your entire link-building workflow.
6. On-Page Grader
Think of this like having an SEO expert reviewing your content line by line.
With the On-Page Grader, Moz scans individual pages on your site and gives you an instant optimization score, complete with prioritized recommendations.
You’ll get:
- Target keyword usage analysis
- Title, meta, and header checks
- Readability and content depth feedback
Whether you’re publishing a blog post or updating a landing page, the Moz SEO Dashboard ensures it’s optimized to perform.
Don’t leave rankings to chance. Reliqus offers SEO content writing services that’s tailored to both readers and search engines. Boost Your Pages with SEO-Friendly Content
7. On-Demand Crawl
Why wait for scheduled site crawls when something feels off? With the On-Demand Crawl feature, Moz lets you run a full technical scan of your website anytime.
Perfect for:
- Post-launch checks
- Diagnosing sudden traffic drops
- Spot-checking new site sections or blog categories
Moz flags errors and warnings instantly so you can keep your site healthy and search engine friendly in real time.
8. Rank Checker
Sometimes you just want to know: “Where do I rank right now for this keyword?”
The Rank Checker tool gives you a real-time view of where your page lands in the SERP—across locations, devices, and engines.
- Track any keyword instantly
- See the full top 10 SERP layout
- Identify featured snippets, ads, and local pack appearances
9. Moz Local
If you’re a business with a physical presence or local service area, Moz Local is a must-have.
It helps you:
- Manage local business listings
- Track your visibility across Google, Yelp, Facebook, and more
- Identify NAP inconsistencies (Name, Address, Phone)
- Monitor local reviews and ratings
- Boost your chances in the local 3-pack
Local SEO is about more than just Google Maps. At Reliqus, we help multi-location brands dominate local visibility and listings. Explore Local SEO Solutions.
Final Thoughts – Moz Dashboard + Expert Strategy = SEO Wins
There’s no doubt the Moz Dashboard is packed with powerful features — from site audits to keyword tracking and competitive intelligence. But tools alone don’t win the SEO game. Strategy, execution, and expertise do.
That’s where Reliqus comes in.
Our team blends technical SEO, content strategy, and conversion-focused design to help you get the most out of Moz SEO Tools and hit your business goals faster. Whether you’re a startup trying to gain traction or an enterprise looking to dominate your niche, we tailor a roadmap that works.
Ready to Maximize Your SEO with Moz + Expert Guidance?
At Reliqus, we don’t just use tools—we turn them into results. Let us help you:
- Build an SEO strategy rooted in data
- Fix technical issues that kill rankings
- Create content that drives traffic & leads
- Outrank your competitors with smart SEO moves
Schedule Your Free SEO Consultation Today
Let’s make your SEO work harder for you in 2025.