Amerilist PPC Case Study
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About The Client
Since 2002, Amerilist has raised direct marketing industry standards by providing response-driven database marketing solutions.
Amerilist team of direct marketing professionals has over 30 years of experience putting companies on the right path to improved marketing ROI. They have developed award-winning customer acquisition programs for some of the most recognized brands in the country.
Amerilist core competency is centered on helping their clients improve their customer acquisition programs by developing response-driven direct marketing data solutions. Amerilist also provides strategies to help them obtain more insight and understanding into their customer’s identity, behavior, and purchasing patterns.
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Amerilist – PPC Case Study
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The Results
- Increased Clicks from 1,285 to 2,714. Almost a 3X Increased
- Phone calls Almost a 4X Increased.
- Reduced Cost Per Conversion from $244.71 to $73.21. Almost a 4X Decrease.
- The overall average CTR Increased 77.56%.
- The Actual ROAS Increased 356.21%.
- Improved conversions from 4 to 11. Almost a 3X Increased.
The Challenges
- using a generic landing page for all their ads.
- Poor Campaign Management.
- targeting the wrong audience, using irrelevant keywords, failing to adjust bids and budgets and optimize campaign data.
- choosing irrelevant or broad match keywords, failing to do proper keyword research, and neglecting to analyze and refine keyword performance.
- targeting the wrong audience, using inappropriate geographic targeting, and neglecting to refine targeting based on audience demographics or behavior.
The Solution
- Our first step is to learn ins and outs of the client’s business. Begin by evaluating their services and competitors.
- Create personalized landing pages that are specific to each ad.
- Conducting keyword research, adjusting bids and budgets based on performance.
- using exact or phrase match keywords, analyzing and refining keyword.
- Conducting negative keywords and Implemented these in ads.
- Define target audience, use geographic targeting and refining targeting based on performance.
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About The Client
Since 2002, we have been raising direct marketing industry standards by providing response-driven database marketing solutions. Our team of direct marketing professionals have over 30 years of experience putting companies on the right path to improved marketing ROI.
Whether you’re aiming to build brand awareness, acquire new prospects or strengthen existing customer relationships we are here to help. Our sales leads, mailing lists, opted-in email lists and other data solutions will turn your marketing dreams into reality.
Project Overview
Amerilist is a leading national provider of targeted mailing, telemarketing, email lists, data processing, data enhancement, printing, and advertising services in the U.S. and Canada. Before contacting Reliqus Consulting, it was not getting quality leads even after getting 1.28K monthly clicks and 4 conversions (calls) in October 2020.
Amerilist required a better strategy to rank higher than their Paid competitors and generate sales. So, The Reliqus team analyzed the fundamental requirement and made a proper plan to drive more visits to the website and leads.
Before:
After:
Paid User: After optimizing keywords and fixing some major issues like:
–Campaign Management
–Ad Group Reorganization
-Targeting Right Search Intent Keywords
–Bid and Budget Optimization
-Optimizing Landing Pages for higher ranking Ads and decreasing website loading speed.
-Optimizing Website for mobile.
Increased Clicks from 1,285 to 2,714 Almost a 3X Increased And Reduced Cost Per Conversion from $244.71 to $73.21 Almost a 4X Decreased.
Strategy & Implementation
Here are some strategies that helped the Amerilist business to grow and reach the targeted customers:
Our first step was to learn the ins and outs of the client’s business. We began by evaluating their services, their target audience, the industries they serve, and their competitors.
What We Implemented?
– Modify conversion-optimized landing pages
- Redesigned logo and added a tagline below the logo.
- A clear and captivating call to action.
- Increased website loading speed.
- Optimized landing pages.
- Use UTM parameters.
Outcome
– Increased Clicks from 1,285 to 2,714. Almost a 3X Increased.
– Phone calls increased from 7 to 28 in the Old campaign Optimized by our team of PPC Experts.
Website Loading Speed:
Website loading speed improved and it takes only 2.3s to fully load as according to google ideal website loading speed should be between 3 to 5 sec.
Before Optimization
After Optimization
What We Implemented?
– Implement account structure
- Used target audience’s language.
- Used specific keywords.
- Bid Optimization
- Used Negative Keywords.
- Created relevant ad copy
- Used Extentions
Outcome
– Increased Clicks from 1,285 to 2,714. Almost a 3X Increased
– Reduced Cost Per Conversion from $244.71 to $73.21. Almost a 4X Decrease.
– The overall average CTR Increased 77.56%.
– The Actual ROAS Increased 356.21%.
– Improved conversions from 4 to 11. Almost a 3X Increased.
Before
After
Keyword Improvement Reports
Paid Keyword Report:
Before Reliqus worked on MGP Painting, only Few keywords were ranking which was not generating enough traffic and Leads as these keywords were not according to user search intent.
We did proper keyword research using tools like Ahrefs and SEMrush and made a collection of keywords that meet user search intent and optimized the website according to these keywords.
Some list of Top Keywords ranking:-
1. Business Mailing List in the USA
2. B2B Mailing List in Canada
3. Buy opt-in email list usa
4. Business Mailing List in the USA
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