Running a painting business isn’t easy. Between managing crews, quoting jobs, and getting the work done right, you’re already juggling a lot. And when it comes to getting new clients? Many painters still rely on word-of-mouth or pricey ads that don’t always deliver.
But here’s the good news: there’s a better way to get found by local seo customers — and it doesn’t require spending a dime on ads.
It starts with something simple but powerful: your Google Business Profile (previously known as Google My Business or GMB).
Why Google Business Profiles Matter for Local Painters
Think about it — when someone searches “painters near me”, where do they usually look?
Google Maps.
That little section at the top of local results (the “map pack”) grabs the most attention — and the most clicks. If your business shows up there, you’re way more likely to get the call.
Here’s what the data says:
- 93% of local consumers check Google before hiring a service
- Those top 3 local listings? They get the lion’s share of traffic
- GMB leads are red-hot — people searching are usually ready to hire now
In short, a well-optimized Google Business Profile helps you get discovered, trusted, and contacted — faster.
What Happens If You Ignore It (And What Happens When You Don’t)
Let’s break it down:
If you don’t optimize your listing:
- You’re buried below the competition
- Your info might be outdated or incomplete
- You miss out on easy wins — people ready to book now
But when you do optimize:
- You show up for terms like “interior painter in [City]”
- Your reviews and photos build instant trust
- You start getting more calls — without spending on ads
Real-World Example: MGP Painting’s SEO Transformation
Let’s talk about MGP Painting — a top-notch residential and commercial painting company serving Rockland, Orange, and Westchester counties in New York. They had the talent, the team, and the reputation… but online? They were almost invisible.
The Challenge:
- Business details were inconsistent across listings
- Google profile was under-optimized (few photos, fewer reviews)
- No local keyword targeting
What Reliqus Did:
We rolled up our sleeves and got to work. Our team:
- Fully optimized their Google Business Profile
- Wrote an SEO-rich business description
- Added geotagged before/after photos from real projects
- Launched a simple system to generate 5-star customer reviews
- Fixed NAP (name, address, phone) consistency across listings
- Built city-specific service pages on their website targeting:
- Painters in Rockland County
- Painters in Orange County
- Painters in Westchester County, NY
The Results:
- Their rankings skyrocketed across all three counties
- GMB views and website traffic went up — big time
- More calls, more quote requests, more jobs
All without paid ads.
GMB Optimization Tips That Actually Work
If you’re a painting contractor and want more local leads, start with these:
1. Claim & Verify Your Listing
Sounds obvious, but many businesses skip this. Don’t be one of them.
2. Write a Strong Business Description
Include keywords like “exterior painting in [City]” or “residential painter in [County]”. Make it natural, not stuffed.
3. Use All 10 Categories Wisely
Start with “Painting Contractor” and add relevant ones like:
- House Painter
- Interior Painter
- Pressure Washing Service (if offered)
4. Add Real Photos (and Geotag Them)
Before/after shots, job site progress, team members — all build trust and engagement.
5. Ask for Reviews — and Respond
And don’t be generic! Example:
“Thanks for choosing us for your kitchen repaint in White Plains — we loved working on it!”
6. Keep NAP Consistent Everywhere
Make sure your Name, Address, and Phone Number are the same across your website, GMB, Yelp, Houzz, and every other listing.
Going Beyond GMB: Local SEO on Your Website
GMB is just the starting line.
To really dominate your local market, your website needs to work just as hard:
- Build city-specific service pages
- Add neighborhood and location keywords into your content
- Get listed on local directories like Yelp, Angie’s List, BBB, and Houzz
- Earn backlinks from other local businesses or industry blogs
Want to do all that? Or just need someone to take it off your plate? That’s where we come in.
The Reliqus Difference: SEO That Brings You Real Jobs
We’re not just any marketing agency. At Reliqus, we’ve helped painting companies across the U.S. double their local leads using a mix of:
- Google Business Profile optimization
- Local keyword targeting
- Website SEO (on-page + technical)
- Reputation and review management
- Local backlinks and directory listings
- Transparent reporting & strategy sessions
And we do it all without burning your budget.
We let you focus on painting beautiful homes, while we paint a clearer path for your customers to find you online.
Ready to Grow Your Painting Business?
If you’re a painter looking to get more local calls, more jobs, and more visibility — let’s talk.
We offer a Free GMB + SEO Audit to show you where you stand and what we can fix fast.
[Book Your Free Strategy Call with Reliqus]
Final Word
Your Google Business Profile isn’t just an online listing — it’s your digital storefront. When done right, it can be your #1 lead source.
Let us help you turn it into a lead-generating machine.
Reliqus Consulting — Helping painting contractors get found, get trusted, and get booked.