Not all Google Ads extensions are created equal.
Some sit there doing nothing. Others? They double your click-through rate, lower your cost-per-click, and drive actual conversions.
In this blog, we’ll break down the 10 most powerful Google Ads extensions in 2025—not in theory, but with practical use cases and real-world examples.
Whether you run a local business, e-commerce store, or B2B service, this guide will show you exactly which extensions to prioritize.
But First, Why Do Ad Extensions Matter?
Google Ads is a pay-to-play game. The more visibility your ad has, the better your odds of winning. Extensions help you:
- Take up more space in the search results
- Deliver useful information instantly
- Earn trust without extra effort
- Improve Ad Rank, even without increasing your bid
If you’re not using them effectively, your competitors probably are. That’s exactly why our Pay-Per-Click Services focus on leveraging ad extensions strategically—so you’re not just running ads, you’re running ads that convert.
1. Sitelink Extensions
Why it works: Gives users multiple paths to click—more links = more opportunities.
Example:
Main Ad: Book a Personal Trainer in Westchester
Sitelinks: Meet the Team | Pricing | Free Trial | Reviews
Pro Tip: Use sitelinks to target specific intent—like product pages, testimonials, or service areas.
Not sure how to choose the right sitelinks? Our Google Ads specialists can help map them to your buyer’s journey.
2. Callout Extensions
Why it works: Highlights unique selling points directly under your ad.
Example: “Open 24/7” | “Certified Technicians” | “100% Organic Ingredients”
Best for: Brands that rely on quality, speed, or niche offerings.
3. Structured Snippet Extensions
Why it works: Lists out categories or features that your audience may want to see upfront.
Example: Services: Bathroom Remodeling, Cabinet Painting, Drywall Repair
Best for: Businesses with multiple service types or product categories.
4. Call Extensions
Why it works: Let’s people call you directly from the ad—especially effective on mobile.
Example: “Call Now: (914) 555-2345”
Best for: Local services (plumbers, HVAC, legal firms) or emergency-based businesses.
5. Location Extensions
Why it works: Shows your physical location, hours, and distance from the user.
Example: “123 Main Street, Bergen County – 1.5 miles away · Closes at 6 PM”
Best for: Local businesses and multi-location franchises.
6. Affiliate Location Extensions
Why it works: Displays partner retail stores that carry your products.
Example: “Available at Target, Home Depot, and Best Buy Near You”
Best for: Brands with distributor or retail partners.
7. Price Extensions
Why it works: Displays pricing info right within the ad—cuts out fluff and builds instant trust.
Example: Consultation – $50 | Treatment – $120 | Membership – $299/mo
Best for: Service-based businesses and product bundles.
Transparent pricing works wonders in ad performance—and we implement it in all our Google Ads campaigns to build instant trust and improve ROI.
8. App Extensions
Why it works: Drives mobile app downloads with a one-click install option.
Example: “Download Our Fitness App – Track Your Progress”
Best for: Subscription-based apps, fitness, food delivery, fintech.
9. Image Extensions
Why it works: Adds visual appeal to your ad, making it more clickable.
Example: [Image: A cozy painted living room]
“Transform Your Home – Interior Painting Starts at $99”
Best for: Home services, lifestyle products, fashion, beauty.
10. Promotion Extensions
Why it works: Highlights time-sensitive offers like discounts or holiday sales.
Example: “20% Off Interior Painting – Book Before Aug 15!”
Best for: Seasonal campaigns, product launches, local events.
Bonus: Performance Snapshot Example
| Extension Type | CTR Lift (avg) | Best Use Case |
| Sitelink | +15% | Multi-page sites, eCom stores |
| Callout | +10% | Brand trust, competitive advantage |
| Call | +12% | Local + service-based businesses |
| Image | +20% | Visual-first products or services |
| Price | +18% | High-volume products or offers |
Note: Data based on 2024-2025 campaign performance averages
Final Thoughts
If your Google Ads aren’t converting like they should, extensions might be the missing ingredient. From simple sitelinks to visually appealing image extensions, each type plays a unique role in helping users trust, click, and convert.
Start with 3–5 extensions per campaign, monitor performance, and scale from there.
Need Help Optimizing Your Google Ads Extensions?
We’ve helped dozens of brands turn underperforming ads into ROI machines—with nothing but the right targeting, copy, and extensions.
Talk to a Google Ads Specialist Today
FAQs About Google Ads Extensions
Should I use all 10 extensions at once?
You should enable as many as are relevant to your ad. Google will show the most effective combination based on context.
Are extensions free?
Yes, there’s no extra charge to enable extensions. You only pay per click—just like with a regular ad.
Can extensions improve my ad rank?
Absolutely. Google rewards ads with useful, relevant extensions. Better ad rank = lower CPC. Here’s a full guide on the benefits of using ad extensions in Google Ads.