Ad extensions are a powerful feature in Google Ads that can help advertisers increase the visibility and effectiveness of their ads. Ad extensions are additional pieces of information that can be included with an ad, such as a phone number, location, or additional links.
Without the use of ad extensions, your advertisement is insufficient. Google ad extensions are now a necessary part of your ad content because Google has recorded an average increase in CTR of 10-15% as a result of them.
By providing more relevant and useful information to potential customers, ad extensions can improve the click-through rate, relevance, and quality score of an ad. In this article, we’ll explore seven key benefits of using ad extensions in Google Ads to help advertisers get more value from their ad spend and drive more conversions.
Boost your Google Ads results with these top 7 benefits of using ad extensions
1: Increased Visibility and Click-Through Rates
One of the main benefits of using ad extensions in Google Ads is that they can help your ads stand out from the competition in search results. Ad extensions allow you to include additional information with your ad, such as a phone number, location, or other links, which can make your ad more relevant and valuable to potential customers.
For example, if a user is searching for a local pizza restaurant, an ad that includes a location extension will show the user the restaurant’s address and a map of its location, making it easier for them to find and visit the restaurant. Similarly, an ad that includes a call extension will allow the user to call the business directly from the ad, without having to navigate to the website.
Implementing ad extensions can increase click-through rates (CTR) and improve ad performance. For instance, one study found that using site link extensions led to a 30% increase in CTR while using callout extensions led to a 10% increase in CTR.
2: Better User Experience
Another key benefit of using ad extensions in Google Ads is that they can provide potential customers with more information about your business, which can lead to a better user experience. By providing more information upfront, ad extensions can help answer user queries before they even click on your ad, reducing the likelihood of wasted clicks and improving the overall relevance and usefulness of your ad.
For example, a user searching for a specific product or service may be more likely to click on an ad that includes a price extension, as it provides them with the information they need upfront, rather than having to navigate to the website to find the price. Similarly, a user searching for a local business may be more likely to click on an ad that includes a review extension, as it provides them with social proof and can help establish trust in the business.
Providing users with more information through ad extensions can also help increase trust in your business and improve the likelihood of conversion. By providing relevant and useful information upfront, potential customers may be more likely to trust your business and feel confident in their decision to convert.
3: Increased Conversions and Sales
One of the primary goals of Google Ads is to drive conversions and sales, and ad extensions can be a powerful tool to help achieve this goal. By making it easier for users to take action, such as calling your business or visiting your website, ad extensions can help increase the likelihood of conversion.
For example, a user searching for a local salon may be more likely to book an appointment if the ad includes a call extension, allowing them to call the salon directly from the ad. Similarly, a user searching for a specific product may be more likely to purchase if the ad includes a price extension, making it easier for them to make a purchasing decision.
Implementing ad extensions can lead to increased conversions and sales. For instance, one study found that using location extensions led to a 10% increase in conversions while using call extensions led to a 6% increase in conversions.
ad extensions can be used to promote limited-time offers or sales, such as a promotion extension. These extensions can help create a sense of urgency and encourage users to take action before the offer expires, leading to increased conversions and sales.
Related Article: 10 Tools For Managing And Optimizing Your Google Ads Campaigns
4: More Opportunities to Showcase Your Business
One of the greatest benefits of using ad extensions in Google Ads is that they provide more opportunities to showcase different aspects of your business. There are several types of ad extensions available, each of which can be used to highlight different features, products, or services offered by your business.
For example, location extensions can be used to showcase the physical location of your business and provide users with directions to your store. Call extensions can be used to provide users with a direct phone number to contact your company, whereas site link extensions can be used to highlight particular webpages on your website, such as your goods or services page.
Other types of ad extensions include review extensions, which allow you to showcase positive reviews from satisfied customers, and callout extensions, which can be used to highlight unique selling points or promotions. Additionally, structured snippet extensions allow you to provide users with more information about specific products or services, such as the types of services you offer or the brands you carry.
Using ad extensions in Google Ads provides more opportunities to showcase different aspects of your business. With a variety of ad extensions available, businesses can highlight their unique offerings, products, and services, ultimately increasing the likelihood of conversion.
5: Improved Ad Relevance and Quality Score
Ad relevance and Quality Scores are important factors in determining the success of your Google Ads campaign. Ad extensions can play a significant role in improving both ad relevance and Quality Scores.
By providing additional information to users, ad extensions can make your ads more relevant to their search queries. This increased relevance can lead to higher click-through rates and ultimately, higher Quality Scores. Quality Score is a metric that Google uses to evaluate the relevance of your ads, keywords, and landing pages to ensure that users are provided with the best possible search experience.
Ad extensions can improve Quality Scores for businesses. For instance, one study found that using site link extensions led to a 30% improvement in Quality Score while using call extensions led to a 20% improvement in Quality Score.
A higher Quality Score can also lead to lower costs and better ad positioning. Google rewards advertisers who have higher Quality Scores by giving them a lower cost per click and better ad positioning. This means that advertisers who use ad extensions to improve their Quality Score may be able to lower their advertising costs while still maintaining a strong ad position.
6: Enhanced Mobile Experience
With more and more users accessing the internet on their mobile devices, it’s essential to ensure that your Google Ads campaigns are optimized for the mobile experience. Ad extensions can play a crucial role in enhancing the mobile experience for users.
Ad extensions can provide users with additional information and ways to engage with your business, making it easier for them to take action directly from their mobile devices.
For example, call extensions allow users to call your business directly from the ad with just one tap, while location extensions provide users with directions to your business’s physical location.
Providing a better mobile experience can lead to increased engagement and conversions. When users have a positive experience engaging with your business on their mobile devices, they’re more likely to take action, whether that be making a purchase, booking an appointment, or contacting your business.
7: Cost-Effective Advertising
Ad extensions can be used to lower costs and improve return on investment (ROI) by improving the relevance and performance of your ads. By providing users with more information and ways to engage with your business, ad extensions can increase click-through rates and conversions, ultimately driving more value for your advertising spend.
Many examples have shown how businesses have used ad extensions to improve ROI.
For example, a retailer used promotion extensions to highlight a limited-time sale, resulting in a 25% increase in click-through rates and a 50% increase in conversions. By highlighting their high-value offerings, they were able to drive more conversions and increase their ROI.
In addition, by improving the relevance and performance of your ads, ad extensions can help lower your costs by increasing your Quality Score. A higher Quality Score can lead to lower costs per click and better ad positioning, ultimately driving more value for your advertising spend.
Ad extensions are a powerful tool that can help you improve the performance of your Google Ads campaigns. By providing users with more information and ways to engage with your business, ad extensions can increase visibility, click-through rates, and conversions. They can also help improve your ad’s relevance and Quality Score, enhance the mobile experience for users, and promote high-value offerings.
When used effectively, ad extensions can help you achieve your business goals by driving more value for your advertising spend. Whether you’re looking to increase sales, improve ROI, or showcase your unique offerings, ad extensions can help you achieve success.
To make the most of ad extensions, it’s important to understand the different types of extensions available and how they can be used to showcase your business. You should also regularly review and optimize your ad extensions to ensure they are providing the best possible experience for users and driving the results you want to achieve.
Overall, ad extensions are a valuable tool that should be a part of every Google Ads campaign. By leveraging the benefits of ad extensions, you can improve the performance of your ads and achieve your business goals.