Google Ad Extensions: 10 Types and How They Benefit Ads?

Reliqus Marketing

08 February 2023

PPC

You may adjust each type of Google Ads extension for optimum performance and superior results by using the information in this guide to better understand them.

Google Ads is a highly effective advertising platform that businesses can use to reach potential customers. One of the key features of Google Ads is the ability to add extensions to your ads, 

which can help you provide additional information, increase visibility, and improve engagement with your target audience. In this article, we will explore the different types of Google Ads extensions and how they help us.

What Are Google Ads Extensions?

Google Ads extensions are additional information that can be added to a Google Ads (previously known as Google AdWords) advertisement, which provides more information about the business, product, or service being advertised, and helps to increase the visibility and click-through rate of an ad. Some examples of extensions include location, call, site link, review, and callout extensions.

Why Should You Use Them?

There are several reasons why businesses should use Google Ads Extensions in their advertisements:-

Increased Visibility: Google Ads Extensions increase the visibility of your ad by taking up more real estate on the search engine results page. They allow you to display more information about your business, products, or services, making it easier for users to understand what you have to offer. 

This increased visibility can result in higher click-through rates and conversions, as users are more likely to click on an ad that provides more information.

Improved User Experience: Google Ads Extensions provide more information about your business, products, or services, making it easier for users to understand what you have to offer. 

This improves the overall user experience, as users are able to make a more informed decision about whether to click on your ad or not. 

This increased level of transparency can help to build trust with users, making it more likely that they will become a customer in the future.

Increased Engagement: Google Ads Extensions allow you to display specific information about your business, products, or services, such as your business address and phone number, prices, and product details. This information can help to engage users, as they are able to see exactly what you have to offer and make a decision based on that information.

This can result in higher click-through rates, as users are more likely to click on an ad that provides relevant and detailed information.

Cost-Effective: Google Ads Extensions are a cost-effective way to increase the visibility and click-through rate of your ads. They are included in the cost of your ad campaign, and you only pay when a user clicks on your ad. 

This means that you can increase the visibility and relevance of your ad without increasing your overall advertising budget.

Customization: Google Ads Extensions allow you to customize your ads based on your business needs. You can choose which extensions to use, and how to display the information, making it easy to create ads that are relevant and specific to your business.

This customization can result in higher click-through rates, as users are more likely to click on an ad that is tailored to their needs.

Using Google Ads Extensions can help businesses improve the visibility, relevance, and effectiveness of their ads, leading to higher click-through rates and conversions.

Types Of Google Ads Extensions

we’ll explore the different types of Google Ads extensions and how they can help you achieve your advertising goals:

1. Sitelink extensions 

Sitelink extensions are additional links that appear beneath your main ad and lead users to specific pages on your website.

Google Ads Extensions (Sitelink extensions)
For example,
you can use sitelink extensions to direct users to your homepage, product pages, or specific promotions. Sitelink extensions are a great way to provide users with quick access to important information about your business and to help increase the click-through rate of your ads.

2. Location Extensions

Location Extensions display the physical address and phone number of a business in the advertisement. This extension is particularly useful for local businesses that want to make it easy for users to find their location.

Location Extensions

For example, a local restaurant could use a Location Extension to display its address and phone number, making it easier for users to find its location and make a reservation.

3. Call Extensions

Call Extensions allow users to directly call a business from the advertisement. This is a great way for businesses to make it easy for users to get in touch and can lead to increased calls and conversions.

Call Extensions

For example, a plumbing service could use a Call Extension to allow users to directly call for emergency service from the advertisement.

4. Callout Extension

Callout Extensions allow businesses to display short, descriptive phrases in their advertisement, highlighting specific features or benefits of their products or services. This extension can help businesses differentiate themselves from competitors and can result in higher click-through rates.

Callout Extension

For example, a car dealership could use Callout Extensions to highlight specific features of a car, such as “Bluetooth connectivity” or “fuel-efficient engine”.

You May Like to Read: How to Create Effective Call Ads for Google Ads?

5. Structured Snippet Extensions

Structured Snippet Extensions allow businesses to display a list of specific items in their advertisement, such as product features or services offered. This extension can help businesses provide additional information about their products or services, and can result in higher click-through rates.

Structured Snippet Extensions

For example, a law firm could use a Structured Snippet Extension to display a list of practice areas, such as “personal injury” or “criminal defense”.

6. Price Extensions

Price Extensions allow businesses to display product or service prices in their advertisement, making it easier for users to compare prices and make informed purchasing decisions. This extension is particularly useful for businesses in highly competitive industries, such as retail or travel.

Price Extensions

For example, a travel website could use a Price Extension to display flight prices, making it easier for users to compare prices and find the best deal.

7. App Extensions

App Extensions allow businesses to promote their mobile app in their advertisement, making it easy for users to download and use their app. This extension is particularly useful for businesses with a strong mobile presence, such as e-commerce or gaming businesses.

App Extensions

For example, an e-commerce app could use an App Extension to promote its app, making it easy for users to shop on the go.

8. Review Extensions

Review Extensions allow businesses to display third-party reviews in their advertisement, providing additional credibility and trust to users. This extension can help businesses build trust with users and can result in higher click-through rates.

Review Extensions

For example, a restaurant could use a Review Extension to display positive reviews from reputable sources, such as Yelp or TripAdvisor.

Image Extensions

9. Image Extensions

Image Extensions allow advertisers to add visual appeal to their text ads by adding images. These images can be used to showcase products, highlight key features, or add brand recognition to the ad.

Image Extensions

For example, A clothing retailer might use an image extension to show off a new line of winter coats. The ad might feature a text description of the coats, but with an image extension added, the retailer can include a picture of one of the coats, adding visual interest and helping to drive clicks and conversions.

10. Lead Form Extensions

Google Ads Lead Form Extensions allow advertisers to collect leads directly from their text ads. They provide a way for users to sign up for information or offer without leaving the Google Ads 

platform.

Lead Form Extensions

For example, A real estate company might use a lead form extension to collect information from users interested in scheduling a tour of a property. The ad might include text about the property, but with the lead form extension, users can fill out a form with their contact information and a message, which will be sent directly to the real estate company. This makes it easier for the company to follow up with leads and helps to drive conversions.

Conclusion

Google Ads Extensions are additional features that can be added to text ads to enhance their performance and drive better results. There are several types of extensions available, including Sitelink, Callout, Structured Snippet, Call, Location, Price, and Lead Form Extensions, each with its own unique benefits.

These extensions provide a way for advertisers to add more information and visuals to their ads, making them more attractive and engaging to users. By using Google Ads Extensions, advertisers can improve the relevance and effectiveness of their campaigns, ultimately leading to higher click-through rates, conversions, and return on investment.

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