In today’s fast-paced world, attracting more customers to your restaurant requires more than just delectable dishes and excellent service. With the majority of consumers relying on the internet for their dining choices, establishing a strong online presence has become essential. In this article, we will explore six effective strategies to entice and engage potential customers in the virtual realm.
From optimizing your website to embracing social media and review platforms, we’ve got you covered with the ultimate guide to attract more customers online to your restaurants.
Let’s dive in and boost your restaurant’s online visibility, driving hungry patrons straight to your tables with a click of a button!
73% of diners agree that restaurant technology improves their guest experience. And this is why we need to talk about acquiring customers digitally.
Here is the 6 Ways to Attract More Customers to Your Restaurants
1. Get a website:
75% of consumers surveyed often choose a restaurant to dine at based on search results. Imagine what you are losing if you don’t have a web presence.
– “But we have a google business page, and we run a Facebook page too.
Why do you want us to spend money on a website?”
Wait what?
This is a common misconception that having a Google My Business page is enough to pull you up on google pages.
All the top restaurants that result in the top search results need to have websites because when deciding which restaurant should come on the top, Google takes account of website authority. The websites with better authority have better chances of coming to the top.
Not having a website doesn’t stand a chance to be on the top of Google priority list.
Here is how you can get a premium restaurant website for just $39 per month.
2. Get a website that sells:
So you have got a website, great! But is your website good enough to pull sales for you?
Just having a restaurant website is not enough unless it has all the features that your customers are looking for.
Your website needs to showcase your menu in a visually pleasing manner (please stop using PDFs! For god sakes it’s 2021, no one wants to download a pdf file).
Photos of the food you serve and your restaurant are a must have. Also you should allow your customers to book a table online.
Since the Pandemic hit us, the Online food delivery market has increased 10x. So make sure your restaurant has a way of allowing customers to place their order and pay online.
Does your current website have all this? If not, consider building a new site. Reliqus offers premium restaurant websites at just $39/month.
3. Get listed on Directories:
Getting listed to directories is important because directories are a great source of traffic and double up SEO speed. Here is a list to get your restaurant registered.
Getting listed in a directory improves trust factor. If your budget allows, you should invest some in SEO of your website. This will allow your website to rank on top of Google Search Results thus driving in more customers.
4. Social Media is your best friend:
- Use your Instagram account to post drool-worthy pictures of your dishes. Foodies love sharing and posting about food on Instagram, and this place has a good advantage in terms of engaging with your target audience. Check this restaurant’s Instagram account.
- Create business accounts on Facebook and Twitter.
- Use social media managing tools such as Hootsuite, Buffer and Sprout social to keep track of reviews and mentions about your restaurant.
- Master the art of using hashtags on Twitter and Instagram. You can also use tools to create relevant hashtags.
5. Get your website audited:
Website Audit is a crucial step to improve Google search ranking while increasing site traffic and performance. I
Click here to get a free website audit.
It will answer the questions such as:
- What does Google think of your site content?
- Is your site mobile-friendly or pisses off mobile users?
- Are there images that make the load time increase?
And many more queries related to the performance of your website.
Understanding an audit report and applying changes can be intimidating for numerous reasons.
Please fill the form, and Reliqus will simplify it for you.
6. Have a budget for Paid ads:
Reaching people organically is a stable and long term process. To deal with this issue, search engines and social media networks such as Facebook, Twitter give an option to run paid ads. They use Artificial intelligence to create a database of the audience that would be interested in a particular product.
Want us to help with the technicalities? Click here.
In conclusion, it’s okay to have doubts, but it’s not okay to not resolve them.
We understand the web world as good as you understand food. Fill the form, and we will love to help you figure out what you can do with your non-existing/ existing but no useful website.