Google Ads is an online advertising platform developed by Google that allows businesses to promote their products or services across Google Search, YouTube, Gmail, Maps, and millions of partner websites.

📌 How It Works:

Advertisers choose specific keywords related to their offerings and bid to display ads when users search those terms or browse relevant content. Advertisers typically pay based on:

CPC (Cost-Per-Click)
CPM (Cost-Per-Thousand Impressions)
CPA (Cost-Per-Acquisition)

🎯 Key Campaign Types:

Search Ads: Text ads that appear on Google search results.
Display Ads: Banner or image ads shown on websites and apps.
Shopping Ads: Product-based ads with images and prices.
Video Ads: Ads that run on YouTube.
Performance Max: Automated ads across all Google platforms.

✅ Why Use Google Ads:

It’s one of the most effective ways to reach potential customers who are actively searching or browsing for products and services, giving businesses visibility and measurable ROI.