AmeriList – PPC Case Study
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Since 2002, Amerilist has raised direct marketing industry standards by providing response-driven database marketing solutions.
Amerilist team of direct marketing professionals has over 30 years of experience putting companies on the right path to improved marketing ROI. They have developed award-winning customer acquisition programs for some of the most recognized brands in the country.
Amerilist core competency is centered on helping their clients improve their customer acquisition programs by developing response-driven direct marketing data solutions. Amerilist also provides strategies to help them obtain more insight and understanding into their customer’s identity, behavior, and purchasing patterns.
Take your business to the next level with our expert PPC management services.

About the client
Since 2002, we have been raising direct marketing industry standards by providing response-driven database marketing solutions. Our team of direct marketing professionals have over 30 years of experience putting companies on the right path to improved marketing ROI.
Whether you’re aiming to build brand awareness, acquire new prospects or strengthen existing customer relationships we are here to help. Our sales leads, mailing lists, opted-in email lists and other data solutions will turn your marketing dreams into reality.

The challenge for Reliqus
Amerilist is a leading national provider of targeted mailing, telemarketing, email lists, data processing, data enhancement, printing, and advertising services in the U.S. and Canada. Before contacting Reliqus Consulting, it was not getting quality leads even after getting 1.28K monthly clicks and 4 conversions (calls) in October 2020.
Amerilist required a better strategy to rank higher than their Paid competitors and generate sales. So, The Reliqus team analyzed the fundamental requirement and made a proper plan to drive more visits to the website and leads.
Paid User: After optimizing keywords and fixing some major issues like:
Increased Clicks from 1,285 to 2,714 Almost a 3X Increased And Reduced Cost Per Conversion from $244.71 to $73.21 Almost a 4X Decreased.

Strategy & implementation
Here are some strategies that helped Amerilist business to grow and reach your targeted customers:
Our first step was to learn the ins and outs of the client’s business. We began by evaluating their services, their target audience, the industries they serve, and their competitors.

Website loading speed improved and it takes only 2.3s to fully load as according to google ideal website loading speed should be between 3 to 5 sec.
Keyword Improvement Reports
Before Reliqus worked on MGP Painting, only Few keywords were ranking which was not generating enough traffic and Leads as these keywords were not according to user search intent.
We did proper keyword research using tools like Ahrefs and SEMrush and made a collection of keywords that meet user search intent and optimized the website according to these keywords.




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