11 Best Social Media Management Tools

Reliqus Support

15 February 2024

SMM
By Priti Gupta
Marketing Director

We all know how crucial social media is these days, right? We can’t live without it, and brands can’t thrive without it, either. But, managing multiple accounts for your brand can be a real headache. Ever wondered how to stay organized? What tools to use? But there are a ton of excellent Social Media Management Tools out there—both free and paid.

Trust us; these tools will make your social media game so much easier and more effective. No more logging in and out of different accounts, no more struggling to keep track of posts and analytics.

With these Social Media Tools, you can focus on what you do best: creating amazing content and engaging with your followers. So why not give ’em a shot? Trust us, once you see the results, you’ll wonder how you ever managed without them!

What are Social Media Tools?

Social media tools are software and platforms designed to manage and enhance your online presence across various social networks. They can range from content creation tools, scheduling apps, and analytics platforms to engagement monitors, helping brands streamline their social media strategies efficiently.

The ultimate goal of using social media tools is to increase efficiency, improve online presence, and engage better with the audience. They are crucial in shaping and implementing an effective social media strategy.

Top Tools You Need to Succeed on Social Media

We’ve curated a list of the top 11 free and paid social media management tools to ensure you don’t waste time searching for the perfect fit. From scheduling and analytics to engagement and content creation, these tools are designed to streamline your social media strategy, elevate your online presence, and ultimately drive success.

1. CoSchedule

CoSchedule is designed for marketers and teams looking for an all-in-one marketing calendar that integrates social media, content, and beyond. It can streamline workflows and organize every aspect of your marketing strategy under one roof. 

To find the best fit for your needs, check CoSchedule’s pricing table and select a plan that aligns with your marketing goals.

Plan
Free Calendar Social Calendar Content Calendar Marketing Suite
Price
Annually $0 $19 per user/month Call Call
Monthly $0 $29 per user/month
Maximum User Limit 1 user Limit 3 Users Limit 5 users Custom User Limits
iOS and Android Apps
Unlimited Free Viewers
Calendar
Drag and Drop Content Calendar
Customizable Color Coding
Project Tag Management
Filtered & Saved Calendars
Custom Project Types
Custom Fields
Marketing Campaigns
Kanban Dashboard
Table View
Custom Sub-Calendars
Social Media Management
Social Calendar
Social Sync
Social Profiles Connect 2 Social Profiles Connect 5 Social Profiles $5/mo for each additional profile Connect 10 Social Profiles Additional profiles can be added Custom Social Profile Limits
Social Message Limits Up to 15 Unlimited Unlimited Unlimited
Social Campaigns
Best Time Scheduling
AI Social Assistant
Social Message Optimizer
Reusable Social Templates
Social Media Analytics & Reports
Social Media Automation – ReQueue
Bulk Social Media Scheduling
Advanced Audience Targeting
Social Publishing
Bluesky
Facebook Posts & Reels
Google Business Profiles
Instagram Posts, Reels & Stories
LinkedIn
Mastodon
Pinterest
TikTok
X [Twitter]
YouTube Shorts
Content Marketing
Email Subject Line Tester
Headline Studio Integration
Content Ideation – AI Project Assistant Limited Unlimited Unlimited Unlimited
Content Creation – AI Project Assistant Limited Unlimited Unlimited Unlimited
AI Prompt Templates Includes 20 Includes 500+ Includes 500+ Includes 500+
Project Intake Request Forms
Marketing Work Management
Marketing Projects
Personal Tasks
Project Attachments
Recurring Task Automation
Recurring Event Automation
Reusable Task Templates
Discussions & Team Collaboration
Project & Task Contributors
Project Observer Views
Reusable Project Templates
Reusable Project Templates
Approval Workflows
Team Management Dashboard
Team Performance Report
Digital Asset Management
File Storage
Asset Storage Limited Limited Limited 20GB – 1TB
File Preview
File Types
Google Drive Integration
Dropbox Integration
OneDrive Integration
Version History
File Sharing
Digital Asset Management Dashboard
Security & Privacy
User Roles
Custom Permissions
Single Sign-On (SSO)
Security & Access Logs
Support & Training
Basic Support
Self-Serve Knowledge Base & Guides
Priority Support
Calendar Setup + Onboarding
Dedicated Customer Success Manager (CSM)
Add-Ons
Actionable Marketing Institute $50 per month/team $100 per month/team $100 per month/team
Headline Studio Pro

2. Crowdfire

Crowdfire is a versatile Social Media Management tool for many users, including brands, businesses, agencies, and individuals. It streamlines social media management by allowing users to discover, schedule, and manage content across all their social accounts from a single interface. 

One of Crowdfire’s standout features is its ability to automatically find articles and images that will be relevant to your audience. With Crowdfire, scheduling posts in advance is a breeze, ensuring they go live at optimal times. 

This tool eliminates the complexity of creating unique posts for different social networks, making social media management more manageable.

For detailed pricing options, see the accompanying price table:

Plan
Anually Monthly
FREE PLUS PREMIUM VIP FREE PLUS PREMIUM VIP
Price Free $7.48 /mo $37.48 /mo $74.98 /mo Free $9.99 /mo $49.99 /mo $99.99 /mo
Number of accounts linked 3 5 10 25 3 5 10 25
Supported social networks Fb, Instagram, Linkedin, X (Twitter) Fb, Instagram, Linkedin, Pinterest, X (Twitter) Fb, Instagram, Linkedin, X (Twitter) Fb, Instagram, Linkedin, Pinterest, X (Twitter)
SCHEDULING & PUBLISHING
Scheduled posts per account *Special limits for X/Twitter are
applied
10 100 100 800 10 100 100 800
Chrome extension to share articles
Custom Posting Schedule
Video Posts Support
Bulk Schedule Posts
Schedule with Calendar view
CONTENT CURATION
Article Curation: Unlimited articles recommended for your topics Unlimited Unlimited
Image Curation: Unlimited images recommended for Instagram and
Pinterest growth
Unlimited Unlimited
Curate content from your own Blogs, Youtube videos and
Shopify/Etsy shops
RSS Feed Connect Up to 5 Feeds Up to 15 Feeds Up to 25 Feeds Up to 5 Feeds Up to 15 Feeds Up to 25 Feeds
Hashtag Recommendations
Support for multiple image posts
Autotailored posts for each platform with preview before posting
*Except Twitter
MENTIONS
Track mentions for your Facebook & Instagram accounts in
your team inbox
Send replies to all the mentions with images and gifs
ANALYTICS [Except Twitter]
Profiles Add & Manage 1 Profile Add & Manage 2 Profiles (Check add-ons to add more
profiles.)
Add & Manage 1 Profile Add & Manage 2 Profiles (Check add-ons to add more
profiles.)
Team Members Add & Manage 1 Team Member Add & Manage 2 Team Members per profile (Check add-ons
to add more team members.)
Add & Manage 1 Team Member Add & Manage 2 Team Members per profile (Check add-ons
to add more team members.)
OTHERS
Email Support Priority Support Priority Support
Ad-free experience on mobile

3. Planable

Planable is revolutionizing the way marketers collaborate on social media content. This tool allows teams to plan, collaborate, approve, and schedule content seamlessly, eliminating the need for cumbersome spreadsheets. 

With its highly visual and intuitive interface, Planable stands out as the cleanest and most straightforward collaboration platform. 

Pricing details for Planable are outlined in the mentioned below table, offering options for businesses of all sizes.

Plans
Monthly Annually
Free Basic Pro Enterprise Free Basic Pro Enterprise
Price $0/user $13/user $26/user Custom $0/user $11/user $22/user Custom
No Twitter publishing No Twitter publishing
Creation
Posts/month 50 total posts unlimited unlimited unlimited 50 total posts unlimited unlimited unlimited
Pages 4/workspace 10/workspace unlimited 4/workspace 10/workspace unlimited
Publish tweets 20 tweets/
workspace/
month
50 tweets/
workspace/
month
unlimited 20 tweets/
workspace/
month
50 tweets/
workspace/
month
unlimited
AI post rewrite
AI post generate
First comment scheduling
Recurring posts
Omnichannel planning
Built-in media editor
Planning
First workspace free
Views 2 3 4 2 3 4
– Feed view
– Calendar view
– Grid view
– List view
Labels 5 10 unlimited 5 10 unlimited
Media storage 10GB 50GB Custom 10GB 50GB Custom
– Grid view
Published posts storage 13 months 13 months 24 months 13 months 13 months 24 months
Archived posts storage 30 days 30 days 1 year 30 days 30 days 1 year
Shared content planning
Collaboration
Approval workflows 2 3 4 2 3 4
– None
– Optional
– Required
– Multi-level
Team-only draft posts
Version history 1 week 30 days unlimited 1 week 30 days unlimited
Team-only notes
Bulk approval
Bulk request for approval
Text annotations
Suggest edits
Support
Self-serve knowledge base
Chat support
Priority support
Personalized onboarding
Dedicated account manager
Payment
Debit/Credit card
ACH/Bank transfer
PayPal

4. Metricool

Metricool is the go-to platform for professionals, agencies, and brands seeking a unified social media and online advertisement management solution. 

Users can effortlessly schedule content for a month in advance, pick the optimal hours and hashtags, analyze performance, manage interactions, watch the competition, select suitable influencers, link to strategic content, and create visual reports in 5 minutes.

For a closer look at Metricool’s pricing structures, refer to the price table provided, which outlines various tiers suitable for different business needs.

Plans
Free Starter Advanced Enterprice
Price in USD
Price with annual payment 0$ From $18/month From $45/month From $139/month
Price with Monthly payment 0$ From $22/month with monthly payment From $54/month with monthly payment $172/month with monthly payment
Price in EUR
Price with annual payment 0$ From €14/month From €39/month From €118/month
Price with Monthly payment 0$ From €18/month with monthly payment From €49/month with monthly payment €156/month with monthly payment
Social Media Profiles
Brands 1 10 25 50
Web/Blog 1 10 25 50
Facebook 1 10 25 50
Instagram 1 10 25 50
Twitter 1 10 25 50
Pinterest 1 10 25 50
TikTok 1 10 25 50
YouTube 1 10 25 50
Twitch 1 10 25 50
LinkedIn 10 25 50
Google Business Profile 1 10 25 50
Facebook Ads 1 10 25 50
Google Ads 1 10 25 50
TikTok Ads 1 10 25 50
Looker Studio Connector
Planner
Planner
Best Times
Post Limit per month 50 2,000 5,000 10,000
Post approval system
Autolists
Auto publication Tooltop
Image and Video Bank
Image and Video Editor
Hashtag Search Engine
Schedule PDFs
RSS Feed unlimited unlimited unlimited unlimited
Post Promotion
SmartLinks Tooltop 1 link Multiple links Multiple links Multiple links
AI copy assistant Tooltop 3 uses per month 3 uses per brand, per month 50 uses per brand, per month 50 uses per brand, per month
Analytics
Metrics Storage 3 months unlimited unlimited unlimited
Historical data 2 months unlimited unlimited unlimited
Reels & Stories Analytics {instagram}
Competitor Analysis [Fb, Instagram, Twitch] 5 100 100 100
Competitor Analysis {youtube} 10 10 10
Competitor Analysis {Twitter} 100 100 100
Twitter Benchmark
Web/blog real-time analytics
Hashtag Analysis {Instagram}
Reports
Reports
CSV downloads
Custom templates
Looker Studio Connector
Inbox and message management
Instagram
Facebook
Twitter
Google Business Profile
TikTok
YouTube
LinkedIn
Team & Integrations
API access
Team Members unlimited unlimited
White Label
Canva Integration
Zapier Integration
Hashtag Tracker
Track Twitter €9.99/day €9.99/day €9.99/day €9.99/day
Track Instagram €9.99/day €9.99/day €9.99/day €9.99/day

5. Postly

Postly stands out as an AI-powered social media planner and scheduler designed to revolutionize marketing strategies and unlock new growth opportunities. With the innovative feature of writing once and publishing everywhere, it simplifies the social media management process. 

This tool doesn’t just stop at scheduling; it also provides valuable analytics and insights, allowing users to understand the impact of their content. 

See the price table attached to understand Postly’s pricing structure and find a plan that suits your social media strategy.

Plans
Free Pro Premium Agency
Postly Cloud Monthly $0/mo $5/mo $10/mo $20/mo
Annually $0/yr $48/yr $96/yr $192/yr
GB Storage limit 1 20 50 100
GB transfer per month 1 20 50 100
Draft post media storage
Bulk post processing
Free Pro Premium Agency Growth Expansion Scale
Scheduler Plans Monthly $0/mo $10/mo $30/mo $100/mo $200/mo $450/mo $750/mo
Annually $0/yr $96/yr $288/yr $960/yr $1,920/yr $4,320/yr $7,200/yr
Workspace 1 Unlimited Unlimited Unlimited Unlimited Unlimited Unlimited
Social Accounts 2 5 15 50 100 300 500
Extra Social Accounts No extra social accounts Add extra social accounts @$2 per account/month Add extra social accounts @$2 per account/month Add extra social accounts @$2 per account/month Add extra social accounts @$2 per account/month Add extra social accounts @$1.5 per account/month Add extra social accounts @$1.5 per account/month
Pages, groups and channels Unlimited Unlimited Unlimited Unlimited Unlimited Unlimited Unlimited
Posts 10 posts per month Unlimited Unlimited Unlimited Unlimited Unlimited Unlimited
User 1 user | No extra user Add 2 users | $2 per extra user Add 3 users | $2 per extra user Add 10 users | $2 per extra user Add 20 users | $2 per extra user Add 60 users | $1.5 per extra user Add 100 users | $1.5 per extra user
Use For For personal use Manage 1 Brand/Client Manage 3 Brand/Client Manage 10 Brands/Clients Manage 20 Brands/Clients Manage 60 Brands/Clients Manage 100 Brands/Clients
AI characters 5000 AI characters/month 100,000 AI characters/month 100,000 AI characters/month 100,000 AI characters/month 100,000 AI characters/month 100,000 AI characters/month 100,000 AI characters/month

6. Planoly

Planoly stands out as a robust social media planner designed to simplify scheduling posts and managing multiple accounts. Its user-friendly interface allows for seamless content organization, ensuring everything perfectly aligns with your marketing strategy. 

With features like weekly video trends and an AI caption writer, Planoly keeps you inspired and on track. The platform also offers customizable Canva templates and a wide array of hashtags to craft engaging social content effortlessly. Furthermore, Planoly enables users to save and organize all content ideas, hashtags, and more in one centralized location. 

Check out the price table for details on Planoly’s various pricing plans, designed to accommodate different types of users.

Plans
Monthly Yearly
Starter Growth Professional Starter Growth Professional
Price $ 16/ month $ 28/ month $ 43/ month $ 14 month $ 24/ month $ 36.50 month
Free Trial 7-day free trial 7-day free trial
Basics Social Sets 1 1 2 1 1 2
Team Members 1 user 3 user 6 user 1 user 3 user 6 user
Uploads 60 Uploads Per Month Unlimited Unlimited 60 Uploads Per Month Unlimited Unlimited
Auto Posting LinkedIn
TikTok
Instagram
Pinterest
Facebook
X (FORMERLY TWITTER)
YouTube
Planning Calendar Events & Notes
Upload Sources Canva, Dropbox, Google Drive, Albums, My Computer Canva, Dropbox, Google Drive, Albums, My Computer
Product Tagging Available in IG Planner only Available in IG Planner only
Hashtag Manager
AI Caption Writer
Scheduling Auto-Post
Reminder To Post
Post Previews
Content Inspiration Weekly Trends
Ideas Manager
Ideas Extension For Tiktok
Stock Photos Available in IG Planner only Available in IG Planner only
Image And Video Editing
Content Templates Optional add-on +$13/ monthly subscription Optional add-on +$13/ monthly subscription
Management & Reporting Plan Report Available in IG Planner only Available in IG Planner only
Analytics Available in IG Planner only Available in IG Planner only
Comment Inbox 15 latest comments on IG 30 latest comments on IG 30 latest comments on IG 15 latest comments on IG 30 latest comments on IG 30 latest comments on IG
LINK IN BIO TOOLS LINKIT
SELLIT Optional Add-On +$29/Month Optional Add-On +$29/Month
Support Self-Service Knowledge Base
Email Support
Specialized Account Manager Contact Us For Eligibility Contact Us For Eligibility

7. Zoho

Zoho Social empowers businesses and agencies to amplify their social media presence. This versatile tool offers the ability to schedule unlimited posts, closely monitor vital metrics, and craft custom reports to analyze performance. 

Its intuitive publishing calendar feature ensures that all your content is neatly organized and ready for deployment. At the same time, the audience analysis tool provides deep insights into your followers’ engagement and preferences. 

With Zoho Social, users can work with pre-built reports or tailor their own from specific statistics, making it an indispensable asset for effective social media management.

For businesses interested in Zoho Social, pricing plans are detailed in the accompanying table, showing various options to suit different business sizes and needs.

Zoho For Business

Plans
For Business
Monthly Annually
STANDARD PROFESSIONAL PREMIUM STANDARD PROFESSIONAL PREMIUM
Price ₹900 ₹2,400 ₹3,800 ₹600 monthly ₹1,725 monthly ₹2,595 monthly
Brand 1 Brand
(9 Channels)
1 Brand
(9 Channels)
1 Brand
(10 Channels)
1 Brand
(9 Channels)
1 Brand
(9 Channels)
1 Brand
(10 Channels)
Team Member 1 1 3 1 1 3
24/5 email support
Social media
Facebook Pages & Groups
Twitter
Instagram
Linkedin
GMB
Pinterest
Tiktok
YouTube Channels
Home dashboard Standard Features + Professional features + Home dashboard Standard Features + Professional features +
Recent posts Livestream SmartQ Recent posts Livestream SmartQ
Multi-channel publishing Notifications Content approvals & workflow Multi-channel publishing Notifications Content approvals
& workflow
Content scheduling CustomQ Exporting posts Content scheduling CustomQ Exporting posts
Publishing calendar Repeat posting Discussing posts Publishing calendar Repeat posting Discussing posts
Published/
Scheduled posts
Bulk scheduling Collaborate Published/
Scheduled posts
Bulk scheduling Collaborate
zurl link shortner Popular posts Team Member audio/video & chat zurl link shortner Popular posts Team Member audio
/video & chat
Activity log Post insights Reports dashboard Activity log Post insights Reports dashboard
User tagging Bit.ly link shortner Custom reports User tagging Bit.ly link shortner Custom reports
Summary Reports Media library Share reports Summary Reports Media library Share reports
Drafts Scheduling retweets Manage custom roles Drafts Scheduling retweets Manage custom roles
Twitter Location RSS feeds Content targeting Twitter Location RSS feeds Content targeting
Image Editor Cloudpicker UTM parameters Image Editor Cloudpicker UTM parameters
Messages Lead ads – Facebook & LinkedIn Messages Lead ads – Facebook & LinkedIn
Pause/Resume content Zoho CRM integration Pause/Resume content Zoho CRM integration
Mute & Block accounts Zoho Desk integration Mute & Block accounts Zoho Desk integration
Connections CRM leads & contacts Connections CRM leads & contacts
Monitoring
dashboard
Lead generation Monitoring dashboard Lead generation
Custom video thumbnail Custom video thumbnail
Instagram first comment Instagram first comment
Add-ons Add-ons Add-ons Add-ons
Brands at ₹1,035 /Brand/month Brands at ₹1,380 /Brand/month Brands at ₹863 /Brand/month billed annuallyA maximum of 5 Brands can be purchased as add-ons on the
Professional Plan.
Brands at ₹1,150 /
Brand/month
billed annually
Team Members
at ₹690/Member
/month
Team Members
at ₹690/Member
/month
Team Members
at ₹575/Member/
month billed annually
Team Members
at ₹575/Member/
month billed annually

Zoho For Agencies

Plans
For Agencies
Monthly Annually
AGENCY AGENCY PLUS AGENCY AGENCY PLUS
Price ₹19,000 ₹27,600 ₹13,800 monthly ₹20,700 monthly
Brands 10 Brands (100 Channels) 20 Brands (200 Channels) 10 Brands (100 Channels) 20 Brands (200 Channels)
Team Members 5 5 5 5
24/5 email support
Premium features+ Agency features+ Premium features+ Agency features+
Client invite 10 more brands [90 sociial channels] Client invite 10 more brands [90 sociial channels]
Portal customization Portal customization
Scheduling/emailing reports Scheduling/emailing reports
Agency-branded reports Agency-branded reports
Custom view for clients Custom view for clients
Free login for clients Free login for clients
Add-ons Add-ons Add-ons Add-ons
5 Brands at ₹5,520/month 5 Brands at ₹5,520/month 5 Brands at ₹4,600/month billed annually 5 Brands at ₹4,600/month billed annually
Team Members at ₹690/Member/month Team Members at ₹690/Member/month Team Members at ₹575/Member/month billed annually Team Members at ₹575/Member/month billed annually

8. Loomly

Loomly is a comprehensive social media management tool that has garnered the trust of marketers, agencies, business owners, creators, and teams across various industries and locations worldwide. 

It streamlines the content creation by facilitating easy collaboration and approval among team members. With an intuitive overview dashboard, managing and organizing content becomes effortless. 

Loomly stands out as a creativity hub, offering features like idea organization, customizable post templates, and a built-in video and image editor designed to elevate your social media content. 

To understand how Loomly can fit into your budget, look at the pricing options in the table provided.

Plans
Monthly Yearly
Monthly Price Base Standard Advanced Premium Enterprise Base Standard Advanced Premium Enterprise
billed monthly in USD $42 /mo $85 /mo $175 /mo $369 /mo Request Quote $32 /mo $64 /mo $131 /mo $277 /mo Request Quote
Social Media Handles FB, Twitter, instagram, linkedin, pinterest, GMB, youtube, snapchat, tiktok, slack, microsoft teams, unsplash, giphy, Zapier, Google drive FB, Twitter, instagram, linkedin, pinterest, GMB, youtube, snapchat, tiktok, slack, microsoft teams, unsplash, giphy, Zapier, Google drive
Users 2 6 14 30 31+ 2 6 14 30 31+
Social Accounts 10 20 35 50 51+ 10 20 35 50 51+
Core Features
Sponsored Posts
Loomly Media Studio
Hashtag Suggestions
Twitter Threads
Loom.ly Link Shortener
Two Factor Authentication
Post Analytics
Advanced Analytics
Content Export
Slack & Teams Integration
Scheduled Analytics Reports
Custom Roles
Custom Workflow
Custom Branding
Support FAQ, Chat & Email Account Manager FAQ, Chat & Email Account Manager

9. Postoplan

Postoplan is a game-changer in simplifying social media management, making the workday easier for marketers and business owners. This tool is a godsend for those struggling to keep up with the constant demand for fresh content, offering a seamless way to create, schedule, and publish posts quickly and conveniently. 

With Postoplan, users can say goodbye to the stress of brainstorming new post ideas, as it provides ample inspiration and strategies for grabbing more audience attention. This platform also greatly reduces the time spent crafting and posting content, allowing for more focus on strategy and engagement.

Pricing for Postoplan’s services, tailored to businesses can be found in the included pricing image.

Plans
Monthly Annually
Start Business Start Business
Price $6.90 $9.90 $6.90 $9.90
30 Days 30 Days 365 Days 365 Days
Social Media
Facebook
Instagram
Telegram
WordPress
Linkedin
Twitter
GMB
Basics
Number of accounts 2 accounts 5 accounts 2 accounts 5 accounts
Number of accounts for
each service
1 accounts Unlimited 1 accounts Unlimited
Users 1 User Unlimited 1 User Unlimited
Buy accounts
Scheduling
Posts Unlimited Unlimited Unlimited Unlimited
Projects 1 project Unlimited 1 project Unlimited
Schedule-ahead period 10 Days Unlimited 10 Days Unlimited
Recurring tasks 1 task for all accounts Unlimited 1 task for all accounts Unlimited
RSS feeds 1 Unlimited 1 Unlimited
Analytics
General statistics
Configure statistics
The best time for publication
Download a report
Team member statistics
DM& Comments
Replies to Facebook
and Instagram comments
Replies to mentions in
comments and posts
Replies to Facebook posts
Filter by tags and accounts
Post and comment statistics

10. Social Bee

SocialBee excels in curating visually captivating content with app integrations like Canva, Unsplash, and GIPHY. Leveraging AI, SocialBee helps craft a winning social media strategy, including scheduling posts ahead of time—perfect for maintaining a consistent online presence even when you’re away. This tool provides insightful data on your social media performance, empowering you to fine-tune your approach. 

To explore the different subscription plans SocialBee offers, including pricing, see the dedicated price table in our article

11. Radaar

RADAAR is a multifaceted social media management platform tailored to brands, agencies, and startups’ unique needs. It offers a suite of tools including scheduling, monitoring, and analytics, wrapped in a user-friendly interface. 

The platform’s strength lies in its capacity to simplify the intricacies of social media management, making it a one-stop solution for marketers of all kinds. With RADAAR, managing social media becomes a more integrated and less fragmented task, enabling users to focus on building meaningful connections with their audience.

For detailed information on Radaar’s pricing and to choose a plan that fits your agency’s needs, check the pricing table included.

Plans
Monthly Annualy
BASIC PREMIUM PROFESSIONAL BASIC PREMIUM PROFESSIONAL
Price US$ 9.99 mon US$ 19.99 US$ 59.99 US$ 7.99 mon US$ 15.99 US$ 47.99
Customizable
Social Profiles 3 6 Included 12 Included 3 6 Included 12 Included
Users 1 5 Included 10 Included 1 5 Included 10 Included
Inbox
– Team Assignments
– Quick Replies
– Spintax
Scheduler 90 Posts Unlimited Unlimited 90 Posts Unlimited Unlimited
– Content Copilot
– Flooki.AI
– Hashtag Manager
– Best Time To Post
– Stock Library
– Image Editor
– Canva
– VistaCreate
– Chain Comments
– Cloud Storage
– RSS Feeds
– Bulk Import
– Spintax
– Team Assignments
Monitoring
– Team Assignments
– Queries 3 included 3 included
Analytics
Password Manager
Custom Domains 1 included 3 included 1 included 3 included
Landing Pages 1 Included 1 Included
URL Shortener
Categories 3 included Unlimited 3 included Unlimited
Labels Unlimited Unlimited Unlimited Unlimited
Data Export
Data Retention 2 months 6 months 12 months 2 months 6 months 12 months

What Should You Look for in a Social Media Management Tool?

When selecting social media tools, consider your brand’s needs and goals. These tools can help with content creation and scheduling, monitoring online conversations, creating ad campaigns, and analyzing data. 

These features pave the way for effective and streamlined operations and play a pivotal role in maximizing the return on investment (ROI) and bolstering the Efficiency of your social media campaigns. Let’s explore these critical considerations in more detail:

1. Boosts Your ROI:

A valuable social media tool should demonstrate the capability to contribute to the enhancement of your ROI. Look for features that facilitate targeted advertising, audience engagement, and conversion tracking to ensure your social media efforts translate into measurable and meaningful returns.

2. Improves Efficiency:

Seek a tool that streamlines your workflow, automates repetitive tasks, and provides a centralized platform for managing various aspects of your social media strategy. This saves time and allows your team to focus on more strategic initiatives.

3. Gives You Performance Insight:

Opt for a tool that goes beyond surface-level metrics. Detailed analytics and performance insights empower you to understand how your social media activities impact your overall marketing goals. Insights into engagement, reach, and conversions help refine your strategy for optimal results.

4. Saves You Time:

Time is a precious resource, and an effective social media tool should be designed to minimize manual efforts. Look for features like scheduling posts, automated responses, and content curation to save time and ensure consistent and timely communication with your audience.

5. Protects Your Brand’s Reputation:

Reputation is everything in the digital landscape. Choose a tool with reputation management features, allowing you to monitor brand mentions, promptly address customer concerns, and maintain a positive online image.

6. Keeps You Organized:

Social media management involves handling multiple tasks simultaneously. A tool that helps you stay organized by offering features like content calendars, task assignments, and collaboration tools ensures that your team operates seamlessly.

7. Cost-Effectiveness:

Consider the cost-effectiveness of the tool. It should balance features and pricing, ensuring that the investment aligns with the value it brings to your social media marketing efforts.

8. Easy to Use:

User-friendliness is key. An intuitive and easy-to-navigate tool ensures that your team can quickly adapt to its features without extensive training, promoting efficient utilization.

9. Support for Multiple Social Networks:

Given the diverse landscape of social media, choose a tool that supports various platforms. This ensures a comprehensive approach to your social media strategy, reaching your audience wherever possible.

Incorporating these considerations into your selection process will elevate your brand’s social media game and create a more strategic and impactful digital marketing presence.

3 Criteria to Choose Your go-to Social Media Management Tool

When selecting your essential social media management tool, three critical criteria stand paramount:

  1. Consider the size of your organization and your social media team. Larger enterprises may find their match in an AI-powered platform with advanced features, while smaller ones lean towards streamlined, cost-effective solutions.
  2. Scalability is vital. Opt for a tool that promises growth adaptability, ensuring your chosen software evolves alongside your brand.
  3. Prioritize an intuitive interface and a user-friendly design.

Such attributes are instrumental in minimizing delays and enhancing productivity, thereby elevating the effectiveness of your social media management strategy.

Over to You

Being a social media manager involves juggling many roles. From creating engaging content, scheduling posts to, tracking performance and responding to comments, it’s a real balancing act. To manage these responsibilities, the right social media tools are invaluable. 

It’s worth noting that there are numerous social media management tools available in the market today. Ultimately, the choice of which tools to use depends on your specific requirements and budget. Take the time to evaluate your needs and objectives and select the tools that align with your goals. 

Whether you opt for free options or invest in premium tools, remember that the right combination of social media tools can significantly enhance your brand’s online visibility and engagement.

Priti Gupta

Marketing Director at Reliqus

She has worked on 100+ Digital Marketing projects, including a wide array of Content writing, SEO, Copywriting, Social media & Paid ads.

Latest from the blog

What is HTTP 428 Status Code (Precondition Required)?

For many website owners and developers, the HTTP 428 Status Code can be a source of frustration. Its implications are often misunderstood, leadin...

What is HTTP 426 Status Code (Upgrade Required)?

Have you ever encountered an HTTP 426 Status Code while browsing the web and wondered what it means? Don’t worry, you’re not alone. T...

What is HTTP 425 Status Code (Too Early)?

Are you familiar with the various HTTP status codes that pop up on your screen while browsing the web? You’ve likely encountered common one...

What is HTTP 424 Status Code (Failed Dependency)?

If you have ever encountered an HTTP 424 Status Code Error while browsing the web, you may have been left scratching your head and wondering what...