Advantage+ vs Manual Campaigns: What Andromeda Actually Prefers (And Why)

Why This Debate Exists Since Meta rolled out the Andromeda learning system, many advertisers ask: “Do Advantage+ campaigns perform better because they’re smarter, or because Me...

Andromeda Across the Funnel: How Meta Ads Learn at TOFU, MOFU & BOFU

Why Full-Funnel Thinking Matters More After the Andromeda Update One of the biggest mistakes advertisers make after the Andromeda update is assuming it only affects conversion camp...

Meta Andromeda Update Explained: How Facebook Ads Really Learn in 2025

(What Marketers Need to Know—Not Just What Buttons to Click) Over the past few years, many advertisers have had the same uneasy feeling. Campaigns with fewer controls began outpe...

Universal Commerce Protocol (UCP): How Google’s AI Shopping Revolution Shifts Commerce from Pages to Protocols

Shopping online is entering its next major phase. But this time, it’s not about faster websites, better UX, or smarter ads. It’s about AI agents doing the shopping for us. With...

Widespread Outage – 5th December 2025, 9:00am UTC. Cloudflare Issue Causes 500 Errors Across Shopify, Zoom, Notion, Medium and More

A major internet outage is unfolding right now. Many global services including Shopify, Zoom, Notion, Medium, and other SaaS platforms are returning 500 Internal Server Errors for ...