Effective Link Building Tactics For Fashion Websites

Reliqus Consulting

18 May 2022

Link Building

Link building is undoubtedly one of the most essential strategies for any website to rank up. For acknowledgment of your product users need to come across your website. 

There are both right and wrong ways to build backlinks but if you want long-term visibility of your website without any risk, creating organic links is the best way to do that.

Link building is arguably the most challenging part of SEO but if you have the right knowledge to create phenomenal backlinks for your content it will take no time to rank your website on the 1st page. Link building plays an important role in driving organic traffic through search engines. It is a process of acquiring hyperlinks from other websites to your own. It is a way for users to navigate between two or more pages on the internet. There are many ways to build links to your site but if you are looking for the long-term viability of your site and business, you should always engage in natural link building. 

Link building can be done through guest blogging, content marketing, social media marketing, webmaster outreach, and other techniques. The goal of link building is to acquire links from relevant sites with high domain authority to improve search engine rankings.

Importance of Link Building for Fashion Websites

The way people buy and consume fashion has changed significantly in recent years. The new paradigm of “shopping as a sport” is about finding the perfect product for a great price.

A website needs to get a good amount of traffic to make the users aware of the services or products they are providing. Think that backlinks are doors that let users into your website, so you need to make as many doors(backlinks) so that more users start to visit your site. Once you do that Google starts to notice that people are interested in your content, and then the process of your website ranking up on Google results follows.

With this in mind, we are going to list the types of link building that will help you increase the number of backlinks.

1. Guest posting – 

Guest posting is still relevant and has the potential to boost your Google ranking if you do it in the right way, it is one of the best strategies for link building. 

The first thing you need to do is to come up with a good blog post with well-written content. After that, instead of posting it on your blog, find someone who can post it to their blog. If your content is one on the point and matches their page you will find a lot of bloggers  

interested to post your content with a link to you at the bottom.

As you can see in the image below where I have found a good amount of websites in the fashion niche that accepts guest posts. 

Now that you have got the websites your job starts now, the first thing you need to do is pitch them amazing fashion blog post ideas. If they see the potential in your ideas they will accept your pitch, after that the real work starts to create the best content you have created and send it to them. 

That is how you create quality backlinks with the help of guest posting. 

2. Finding Relatable Sites-

Before you try to link your website with someone else, do your research about the other website, because Google wants to see that the two sites are related. 

What are backlinks?
Image courtesy from

3. Broken link-

Broken link building is the practice of finding resources that are no longer live and then recreating a new version of the same content and reaching out to the webmasters asking them to replace the broken link with a link to your newly created resource. You first try to solve the problem by fixing their content and also building links to your website.

Every type of industry is ridden with spammy and low-quality links that don’t provide any value to the reader. The fashion industry is no exception. With the help of these link-building techniques, we can make links that are both helpful and relevant.

One of the most common types of link-building techniques used in the fashion industry is a broken link-building campaign. It’s when you build links by inserting broken hyperlinks in articles and press releases that point to a competitor’s website so that search engines will rank your site higher for related keyword searches. This can be done for both internal and external linking.

White Hat Link Building Services:

White hat link building services are the best way to build links without getting penalized. The links created by these services are all contextual and they won’t hurt your website long-term.

The white hat link-building services work by finding the right content that is relevant to your website topic, and then they create a guest post or blog post or article on that topic. They then reach out to influencers in that industry who have an audience, but not necessarily a large following, and offer them a guest post on their blog. This will get you some high-quality backlinks without having to do anything.

Here at Reliqus, we have a team that knows in and out about link building, specializes in white hat link building strategies, and gets links to relevant sources that will help your website rank up.

Link Building Services:

Running your company or business is a stressful job. You have a lot on your plate and adding one more task may seem not so good. A successful link-building strategy requires your time, skill, knowledge, and patience which seems impossible at the moment. So the question arises, how are you going to do that without investing the time and energy needed? 

A link building agency guides your website to acquire backlinks through Search Engine Optimisation and link-building practices, this will help readers to go from one page to another. A link-building agency focuses on finding sites that are relevant to your industry and establishes professional relationships with the site to produce organic backlinks. They use tactics such as guest hosting, broken link building, and creating cornerstone content to create quality content to improve ranking.

You can hire a reputable link-building service that will do the things for you so that you can focus on other works. Reliqus does the same by providing you with the best link building services.

Link building services help you find sites that are relevant to your targeted audience and create relationships with the site editor to place links on pages that point back to your site. 

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