Furniture Store Advertising Strategies and GMB Optimization: A Complete Guide

In today’s competitive retail landscape, furniture stores near me need more than just stylish pieces and a welcoming showroom—they need smart furniture store marketing strategies and a strong local online presence to stand out. Whether you’re a neighborhood boutique or a multi-location retailer, leveraging platforms like Google, Facebook, and Google My Business (GMB) can significantly boost both foot traffic and online sales.

At Reliqus Consulting, we specialize in helping furniture businesses grow through targeted Google & Facebook Ads, GMB optimization and posting, and social media strategies that drive real results—especially for high-intent local searches like:

• “bed furniture stores near me”
• “2 seater sofa sets”
• “bed sales near me”

Why Advertising Matters for Furniture Stores

Buying furniture isn’t an impulse decision. It’s personal. Customers want to compare designs, colors, dimensions, and price points often across multiple websites and platforms before they even consider walking into a store.

And today? Nearly 80% of those decisions start with an online search.

That means if your business isn’t visible when someone types in:

• “bed shops near me”
• “famous furniture stores”
• “wooden bed with storage”

…you’re likely losing that customer to a competitor who is showing up.

This is why strategic advertising and local SEO services aren’t optional anymore—they’re the difference between being discovered… or overlooked.

When done right, your ads and local listings don’t just promote products—they guide buying decisions. They show your value, your style, and your personality—before a customer ever steps foot in your store.

How Reliqus Consulting Helped a Furniture Store Grow with Digital Marketing

At Reliqus Consulting, we treat every client like a partner. When a family-owned furniture store approached us, they weren’t just asking for “more traffic”—they were looking for a real solution to a real problem.

From our very first conversation, we listened closely to the owner’s concerns:

1. “People search for furniture online, but they don’t find us.”
2. “Our competitors show up on Google Maps, but we don’t.”
3. “We have beautiful furniture, but we’re not getting enough walk-ins.”

They were barely showing up on local search results. Their social pages had gone quiet. And competitors were running ads that grabbed attention first.

We knew what was missing: a personalized, hands-on digital strategy that would bring their showroom experience online—and convert digital interest into foot traffic.

Here’s exactly how we helped them turn things around.

1. Google My Business Optimization & Daily Posting

We started with their Google Business Profile Optimization, which was barely visible in local search results. After a full audit, we:

• Updated their business information (NAP) to ensure consistency and accuracy
• Uploaded high-quality photos of their showroom and best-selling items
• Wrote keyword-rich descriptions that aligned with search trends like:
  • “bed furniture stores near me”
  • “bedroom furniture stores”
  • “bed sales near me”
• Created a content calendar for daily posts featuring:
  • New arrivals
  • In-store promotions
  • Seasonal offers
• Responded to reviews and guided the team on generating positive customer feedback
• Ran GMB Ads to immediately boost visibility for nearby customers searching on Google and Maps

For deeper insights on optimizing your GMB, check out our guide on how to optimize Google My Business to boost local traffic.

2. Targeted Google Ads & Facebook Campaigns

Once their local presence was solid, we focused on demand generation with ads tailored to their audience.

For Google Ads, we ran Search and Call-Only campaigns using phrases like:

• “2 seater sofa sets”
• “bed shops near me”
• “famous furniture stores”

We didn’t just run ads. We continuously tested, optimized, and adjusted the messaging and targeting based on what brought the best results in terms of leads and actual store visits.

For Facebook & Instagram, we told the brand story visually.
We used:

• Carousel Ads to showcase collections and combinations
• Short video clips of in-store experiences, shot and edited for engagement
• Custom creatives that reflected the brand’s tone and current promotions
• Lead Generation Ads that filled their inbox with quality inquiries

We made sure the store didn’t just advertise, but stood out, connected, and stayed top of mind.

3. Social Media Marketing

Beyond paid campaigns, we helped them find their voice on social media.

• We designed visuals that matched the lifestyle their products offered
• Edited video reels for seasonal collections and in-store walk-throughs
• Planned promotions around holidays and trends
• Boosted engagement with interactive content—polls, Q&As, and behind-the-scenes peeks

This wasn’t just about pushing products. It was about helping customers see how the brand fit into their lives and homes.

Result? A sharp uptick in store visits, more qualified leads from nearby neighborhoods, and a steady flow of engagement across all platforms.

Thinking About Growing Your Own Furniture Store?

If you’re a furniture retailer wondering why your beautiful showroom isn’t getting the attention it deserves—you’re not alone. We’ve helped local shops, boutique brands, and multi-location stores improve visibility, generate leads, and increase foot traffic.

Let us do the same for you.

Here’s what we can do for your store:

1. Google & Facebook Ads to reach local buyers
2. GMB Setup, Optimization & Weekly Posting
3. Video Ads & Branded Social Content
4. Lead Generation Campaigns that actually convert
5. Local SEO to rank for “bed furniture stores near me” and similar searches

Book a free consultation with Reliqus Consulting

Let’s turn browsers into buyers and make your store a local favorite.

Google My Business (GMB) Optimization Tips

Your Google Business Profile is often the first impression customers get of your furniture store, before they even visit your website or step inside your showroom. That’s why we treat it like your digital storefront.

Here’s how we make sure your GMB listing not only shows up but stands out:

1. Verified & claimed listing
2. Accurate categories like “Bedroom Furniture Store,” “Home Furniture,” or “Bed Shop”
3. Keyword-optimized descriptions with terms like “bed sales near me”
4. Quality images of your top products—beds, sofas, and room settings
5. Review generation and response strategy
6. Weekly posts for new arrivals, bedroom furniture offers, and in-store deals
7. GMB Ads for targeting searches like “famous furniture stores” or “bedroom furniture stores near me”

Tip: Need a full walkthrough? Follow our guide on setting up and optimizing your GMB listing.

Why GMB Optimization Boosts Furniture Store Sales

It’s not just about being visible—it’s about being the obvious choice. Here’s how GMB impacts your bottom line:

1. Improved Local Search Rankings – Appear for “near me” searches when users look for beds, sofas, and home furniture
2. Greater Customer Trust – Positive reviews, current photos, and updated listings boost confidence
3. More Engagement – Q&As, updates, and posts keep your listing active and appealing
4. Higher Sales & Foot Traffic – More exposure = more visits = more purchases

Looking for a partner to help you achieve this? Contact our team today to explore how we can support your local marketing goals.

Final Thoughts

If you’re a furniture retailer wondering how to get more people through your doors, this is your moment.

When customers type “2 seater sofa sets” or “bed sales near me,” will your store show up?

With the right marketing strategy for furniture business growth, the answer should be “yes.”

What We Do at Reliqus Consulting

We’re not just marketers—we’re your growth partners. Our team specializes in helping furniture brands like yours thrive locally and online.

Our Core Services Include:

• Google & Facebook Ads for Furniture Retailers
• GMB Setup, Optimization & Local Ads
• Social Media Strategy & Content Creation
• Video and Carousel Ad Campaigns
• Lead Generation That Drives Store Visits

Ready to Attract More Local Shoppers?

Let’s turn your showroom into a local destination—both online and offline.

Book a Free Strategy Call with Reliqus Consulting 

Let’s build a customized marketing plan that brings real results to your furniture store.