CPC (Cost-Per-Click) is the amount you pay each time someone clicks on your ad. A “good CPC” depends on your industry, goals, and return on investment (ROI)—but the lower your CPC relative to the value of the conversion, the better.

💵 Average CPC Benchmarks by Network:

Google Ads Network	Average CPC Range	Good CPC (Target)
Search Network	$1 – $4	Under $2 is generally good
Display Network	$0.10 – $1	Under $0.50 is strong
Shopping Ads	$0.40 – $1.20	Under $1 is cost-efficient
YouTube Ads (Video Views)	$0.01 – $0.30 (CPV model)	Under $0.10 CPV is ideal

⚠️ In high-competition industries like legal, finance, or insurance, CPCs can go as high as $20–$50, so what’s “good” is relative.

📈 How to Determine if Your CPC Is Good:

Compare it to your conversion value or ROI
Use Google Ads’ Benchmark data in the platform
Lower CPC is only valuable if it still brings qualified traffic

✅ Pro Tip:

A “good CPC” is one that leads to a profitable cost per acquisition (CPA). It’s not just about the click cost—it’s about what that click turns into.