CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It’s calculated as:

CTR = (Clicks ÷ Impressions) × 100

✅ What’s Considered a Good CTR?

A “good” CTR varies depending on industry, ad type, and campaign goal, but here’s a general benchmark:

Ad Type	Average CTR	Good CTR
Search Ads	1.9% – 4%	5% or higher is strong
Display Ads	0.35% – 1%	Above 1% is solid
Shopping Ads	0.9% – 1.9%	2% or more is great
YouTube Ads	0.1% – 0.5% (view rate)	Above 1% is excellent

💡 Pro Tip: CTR is important, but it’s not the only metric that matters. A high CTR with low conversions may signal poor targeting or a weak landing page.