Want to get the most out of your LinkedIn Ads? Reliqus Consulting’s quick guide will show you the key ad formats, targeting strategies, and tips for making your campaigns truly effective.
LinkedIn Ad Formats
1. LinkedIn Carousel Ads
- Purpose: Showcase multiple products or features in a single ad.
- Specs:
- Introductory text: up to 150 characters
- Cards: minimum 2, maximum 10
- Card file size: maximum 10 MB
- Image specs: 1080×1080 pixels, 1:1 aspect ratio
- Media formats: PNG, JPG, GIF (non-animated)
2. LinkedIn Video Ads
- Purpose: Engage users with dynamic and visual content.
- Specs:
- Video length: 3 seconds to 30 minutes
- File size: 75 KB to 200 MB
- File format: MP4
- Frame rate: less than 30 fps
- Video headline: 70 characters maximum
- Audio formats: AAC or MPEG4
- Audio size: less than 64 KHz
3. LinkedIn Image Ads
- Purpose: Promote products, services, or events with a compelling image.
- Specs:
- Introductory text: up to 150 characters
- Headline: 70 characters maximum
- Description: 100 characters
- Image size: 7680×4320 pixels maximum
- File size: 5 MB maximum
4. LinkedIn Dynamic Ads
- Purpose: Deliver personalized ads based on user data.
- Specs:
- Ad description: 70 characters maximum
- Ad headline: 50 characters maximum
- Company name: 25 characters maximum
- Company image: 100×100 pixels (JPG or PNG)
- CTA button text: 18 characters maximum
5. LinkedIn Text Ads
- Purpose: Generate leads and drive website traffic with simple text ads.
- Specs:
- Ad Headline: 25 characters maximum
- Ad Description: 75 characters maximum
6. LinkedIn Lead Gen Forms Ads
- Integrated with Sponsored Content and Message Ads.
- Pre-filled forms for easy user submission.
LinkedIn Ad Targeting
- Demographics: Age, gender, location
- Professional Attributes: Job title, industry, company size, skills
- Custom Audiences: Matched audiences, lookalike audiences
- Engagement-Based: Target users who have engaged with your content
LinkedIn Ad Bidding Strategies
- Cost Per Click (CPC): Pay for each click.
- Cost Per Impression (CPM): Pay for every 1,000 impressions.
- Cost Per Send (CPS): Pay per message delivered in Sponsored InMail.
- Automated Bidding: Let LinkedIn optimize your bids.
Ideal Audience Size for LinkedIn Ads
- Minimum: 300 members
- Recommended: 50,000 members
- Message Ads: 300,000 members
- Text Ads: 60,000 to 400,000 members
Troubleshooting Tips
- Low Click-Through Rates (CTRs): Revise your ad copy, targeting, or bidding strategy.
- High Cost Per Click (CPC): Consider using more specific targeting options or adjusting your bid.
- Poor Conversion Rates: Optimize your landing page or offer a more compelling call-to-action.
Future Trends in LinkedIn Ads
- AI-Powered Targeting: Expect more advanced targeting options powered by artificial intelligence.
- Increased Video Ad Usage: Video ads will continue to gain popularity on LinkedIn.
- Enhanced Analytics and Reporting: LinkedIn will provide more detailed insights into ad performance.
Conclusion
Reliqus Consulting can guide you through LinkedIn Ads, boosting visibility, leads, and engagement. This cheat sheet is your go-to for LinkedIn advertising success!