According to Google, five percent of all searches are related to healthcare, so it is essential to have a good internet presence to reach the targeted audience.
Local SEO opens an opportunity and helps you reach new people and generate more revenue.
In this blog, we will discuss some of the most helpful ways for dentists and healthcare providers to optimize their websites for local search results to get the attention of new audiences.
Why Do You Need An Internet Presence?
Going out physically searching for dentists and other healthcare services has become old school. The Internet has made the world a small place, and it is much easier to find good dental and healthcare services with just a click.
That is why you need to practice dental local SEO and healthcare local SEO on your respective website to enhance and optimize your site and build a better internet presence. By doing this, you will not only be visible to a new audience, but it is also one of the best ways to increase your practice’s revenue.
What Is Local SEO?
Local SEO means the process of optimizing your website for better ranking on search engines when people enter their location into the search bar. This is done by optimized content, keywords, and hyperlinks on other websites that lead the user to your site. It lets your clinic take advantage of increased visibility within your area.
Local SEO can be a great help if you use search engine result pages(SERPs) to appear in the near-relevant search results.
It may take a while to understand and get along with Local SEO strategies, but once you get the hang of it, all your investments will turn out to be worthy.
How To Use Google Business Profile(GBP) For Local SEO For Healthcare Industry?
Before we get to the five essential tips for improving your local SEO results, let us talk about Google Business Profile, which was known as Google My business before Google changed its name in November 2021.
GBP is an easy-to-use tool for businesses and organizations to manage their online presence across Google. This will help customers find your services, and you can add information such as your clinic name, address, opening hours, website link, contact number, etc.
Google Business Profile can be an effective way to enhance your business profile to boost its visibility. Let’s see some important ways you can use to make your profile on google listing a better healthcare SEO marketing.
- Highlight your business:
A business profile can only carry limited information about your business. But through your Google Business Profile account dashboard, you can provide hours, your services and pricing, attributes, and other information that makes your business unique. You can also use GBP to edit and make changes as needed.
- Engage with consumers:
You can use your Google Business Profile account to interact with your consumers; this will help you understand their needs and build a healthy relationship because consumers usually stick to those services that interact with them.
Start by responding to consumers’ reviews, answering questions, enabling direct messaging, and so on.
Your Google Business Profile dashboard is where you can respond to reviews and answer queries.
- Gain insights:
Using the Google Business Profile dashboard, you can also gain key insights into your audience and local search performance. Here you can see the queries customers use to find your business profile.
- Whether they found you on Google search or Google Maps.
- And how your photos are performing compared to other profiles in the same category.
- Ensure you have a physical address in the town you are targeting:
The specific address on your premises should be within or close enough to your target area. It is essential to make sure that you have a uniform address for the area you wish to optimize local dentist SEO.
- Perform Local SEO:
We all know that Google has an algorithm to rank ads and websites. A similar algorithm is used for ranking your and other business profiles. You can include keywords in your business profile through the Google Business Profile dashboard and implement other optimizations to help it rank better.
Using Google Business Profile is vital to improve your local SEO for orthodontists and local SEO for healthcare. And now that you know how to do it.
Without further ado, let us see five important strategies of Local SEO for dentists and other healthcare providers.
5 Top Local SEO Healthcare And Dental Services Strategies:
- Update your info regularly: Outdated information about your services and timing can mislead your patients. So keep your channels up-to-date and ensure the information is correct.
- Market research: Do short research on other dentists to see how your marketing stacks up. Search for dentists’ websites and note down the key phrases you used. Check the dentists’ websites and social media accounts that appear on top of the search results and see which posts get the most engagement. This will help you organize your website’s content for better results.
- Create content: If you haven’t started creating blog posts, videos, and social media posts, this is the right time to do it. This will attract users to your website and encourage them to interact with you.
- Be mobile-friendly: If you ever face an emergency, the first thing you do is get your mobile and search for solutions. So do other people who experience dental or health care emergencies. Make sure your website is optimized for mobile devices so patients can easily navigate and learn more about your practice.
- Gather client reviews: Encourage your patients to rate and review your practice online after each visit. Send out requests asking your current customers for testimonials. This will help you get noticed by Google and other search engines.
Getting a positive review from people is a tough job and negative reviews are like uninvited guests. So if you happen to get a negative review, ensure to address it personally. The right thing to do is first apologize and then request to take the discussion offline.
Is Local SEO Affordable Or Not?
We know that it may be hard for you to take out some extra time and focus on websites and social media because you already have a lot on your plate. So to help you with all the internet hassle, Reliqus provides affordable local SEO services and provides every business, whether big or small, with the opportunity to rank above the competition with online marketing and SEO.