What Are Impressions on Google Ads?

In Google Ads, an impression is counted every time your ad is shown on a screen—regardless of whether it was clicked or not.

📌 Definition:

Impression = One ad view.
If your ad appears on a Google Search results page or a website in the Display Network, that counts as one impression.

🧠 What It Tells You:

• Reach: How often your ad is seen
  
• Useful for measuring brand awareness
  

Helps calculate CTR (Click-Through Rate):
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CopyEdit
CTR = (Clicks ÷ Impressions) × 100

🎯 Types of Impressions:

• Search Ads: When your ad appears in search results
  
• Display Ads: When your ad is served on a website, app, or video
  
• YouTube Ads: When a video ad is shown (may require a few seconds of play)
  

⚠️ Important Note:

An impression does not mean someone saw or read the ad—it only means it was delivered on the page or screen.