How Do Google Core Updates Affect SEO And How to Recover From Update

By Priti Gupta
Marketing Director

Google releases updates to its algorithm frequently, but sometimes those updates can have a significant impact on a website’s search engine rankings. A “core update” is a particularly significant update that can cause a website’s rankings to drop significantly. If your website’s traffic and search engine rankings have been affected by a recent core update, it’s important to take steps to recover.

Recovering from a Google core update can be a difficult and time-consuming process, but it is possible. The first step is to understand why your website was impacted by the update. Google has not provided specific information about which factors it takes into account when releasing a core update, but it is known that the update focuses on the overall relevance and quality of a website. Therefore, it is important to evaluate your website’s content and ensure that it is up-to-date, relevant, and of high quality. 

Additionally, it is important to review your website’s technical aspects, such as its loading speed, mobile responsiveness and security.

It’s also important to keep in mind that recovering from a Google core update is not an instant process, it may take weeks or even months to see any improvement in your website’s search engine rankings. Patience and persistence are key when it comes to recovering from a core update, and it is essential to stay informed about any future updates and continue to make updates to your website.

What is Google Core Update?

A Google Core Update is an update to Google’s algorithm that affects the overall relevance and quality of a website. Google releases these updates periodically, and they can have a significant impact on a website’s search engine rankings. 

These updates are designed to improve the overall user experience by providing more relevant and high-quality search results. Google does not provide specific information on the factors that it takes into account when releasing a core update, but it is known that the update focuses on the overall relevance and quality of a website.

Core updates can cause a website’s rankings to fluctuate, and in some cases, a website’s traffic and search engine rankings may drop significantly. It’s important to keep in mind that these updates are not targeted at any specific industries or websites, and they are not a penalty. The goal of these updates is to improve the overall user experience and provide the most relevant and high-quality content to users.

How Google Core Update Can Affect Your Website?

A Google Core Update can affect a website’s search engine rankings and traffic in a number of ways. The update focuses on the overall relevance and quality of a website, so any website that is not providing relevant and high-quality content may see a drop in its search engine rankings. This can lead to a decrease in website traffic, as it will be harder for users to find the website through search engines.

Additionally, if a website’s technical aspects, such as its loading speed, mobile responsiveness or security, are not up to par, it may also be affected by the update. A website that is not mobile-friendly or takes too long to load, for example, may see a drop in its search engine rankings.

It is also possible that a website’s search engine rankings may improve as a result of a Google Core Update, particularly if the website has made improvements to its content and technical aspects. However, it is important to keep in mind that recovering from a core update can take time and it may take weeks or even months to see any improvement in search engine rankings.

10 Effective Ways To Recover from a Google Core Update

1. Understanding the Impact of the Update:

To recover from a Google Core Update, it’s important to understand how the update has impacted your website. Start by analyzing your website’s traffic and search engine rankings to see where you have been affected. This will give you a better idea of what areas of your website need improvement.

2. Evaluating Your Website’s Content and Quality:

The core update is focused on relevance and quality, so it’s important to evaluate your website’s content to ensure that it is relevant, up-to-date, and of high quality. Check for any outdated information, grammatical errors, or poor quality content. Additionally, ensure that your website’s content provides value to your audience, and that it is written in a way that is easy to understand.

3. Reviewing Your Website’s Technical Aspects:

It’s also important to review your website’s technical aspects, such as its loading speed, mobile responsiveness, and security. A website that is not mobile-friendly or takes too long to load may see a drop in its search engine rankings, so be sure to address any technical issues that may be affecting your website’s performance.

4. Staying Informed about Future Updates:

Stay informed about future updates by subscribing to industry newsletters and following Google’s official blog and social media accounts. This will allow you to anticipate any changes and make necessary adjustments to your website in advance.

5. Patience and Persistence:

Recovering from a Google Core Update is not an instant process, it may take weeks or even months to see any improvement in your website’s search engine rankings. Therefore, it’s important to be patient and persistent with your efforts.

6. Measure and Analyze Your Performance:

Track and monitor your website’s performance regularly, measure how well your website is doing and identify any areas that need improvement. This will allow you to make informed decisions about how to improve your website’s performance.

7. Building Relevant and Quality Backlinks:

Backlinks are an important factor in local SEO, having high-quality, relevant backlinks pointing to your website can help improve your search engine rankings. Reach out to other relevant websites and see if they would be willing to link to your website.

8. Focus on User Experience:

Google’s core update is about providing the best possible user experience, therefore it’s important to focus on providing a good user experience for your website’s visitors. This can include making your website easy to navigate, providing relevant and valuable content, and ensuring that your website is mobile-friendly.

9. Optimizing for Featured Snippets:

Optimizing your website for featured snippets is another way to improve your website’s visibility in search engine results. Featured snippets are small snippets of text that appear at the top of search engine results, and they can help your website to stand out.

10. Asking for Professional Help:

If you are having trouble recovering from a Google Core Update, it may be helpful to seek the advice of a professional. An SEO expert can analyze your website, identify any issues, and provide you with a strategy for recovery.

How is Google core update beneficial for websites?

  1. Improves the relevance and quality of search results
  2. Enhances user experience by promoting easy navigation, mobile-friendliness, and relevant content
  3. Leads to better search engine rankings for websites providing high-quality and relevant content
  4. Increases website traffic
  5. Leads to better business outcomes, such as increased sales, leads, and conversions
  6. Encourages website owners to create high-quality, engaging, and informative content
  7. Helps to eliminate low-quality websites, and makes it harder for spam websites to rank high
  8. Helps to make sure that the users are getting the most relevant, accurate and useful information
  9. Keeps the search results updated and current.

Conclusion

Google Core Updates play a crucial role in maintaining the relevance and quality of search results. These updates are beneficial for websites by promoting relevance, quality, and user experience. Websites that provide relevant and high-quality content and have a good user experience are more likely to see an improvement in their search engine rankings and an increase in traffic. 

Additionally, it helps to eliminate low-quality websites, and makes it harder for spam websites to rank high. These updates are not just beneficial for websites, but also for users as it helps to make sure that the users are getting the most relevant, accurate and useful information. It is important for website owners to stay informed about future updates and make necessary adjustments to their websites in order to recover from a Google Core Update and to maintain their search engine rankings.

Priti Gupta

Marketing Director at Reliqus

She has worked on 100+ Digital Marketing projects, including a wide array of Content writing, SEO, Copywriting, Social media & Paid ads.

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