Roach Family Dentistry & Associates Case Study

How Roach Family Dentistry & Associates visitors increased by 17X through SEO

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About The Client

Roach Family Dentistry opened in 2000, founded by Dr. David Roach and his wife, Linda. Together the power couple have grown the practice. They retain several doctors and a staff of over 30, all to the end of providing the best possible care for the greater Nashville community

Dr. Roach is joined by his highly trained team of dentists, registered dental hygienists, and dental assistants whose priority is your oral health and comfort.

Dr. Roach has Over 25+ Years Serving Nashville, Advanced Technology &, In-Office Equipment, Great Bedside Manner & Gentle Techniques.

Project Overview

Roach Family Dentistry opened in 2000, founded by Dr. David Roach and his wife, Linda. Together the power couple have grown the practice. They retain several doctors and a staff of over 30, all to the end of providing the best possible care for the greater Nashville community

Before contacting Reliqus Consulting, it was not getting any up to mark leads and was getting only 169 monthly clicks. Roach Family Dentistry & Associates required a better strategy to rank higher than its competitors and increase visitors. So, Our team analyzed the whole requirement and made a proper plan to increase leads.

We also did GMB Optimization and uploaded photos on GMB on a regular basis for local visibility. This helped Roach Family Dentistry & Associates to rank locally.

Organic User: After optimizing keywords and fixing some major On-Page issues like:

-Title
-Meta Description
-Targeting Right Search Intent Keywords
-Content Optimization
-Optimizing Landing Pages for higher ranking and decreasing website loading speed.
-Optimizing Websites for mobile.

Organic clicks crossed the 2.9k Clicks mark.

Strategy & Implementation

Here are some strategies that helped Roach Family Dentistry & Associates business to grow and reach their targeted customers:

1. On-Page:

The Roach Family Dentistry & Associates website was affected by several google updates due to which many of its service pages got deindexed. There was an urgent need to take some steps. Our Reliqus Team analyzed the website, made a full website health audit and started implementing recommendations made by our SEO Expert team. We used screaming frog, Ahrefs, GTMatrix, and Google Page Speed insight tools.

What We Implemented?

– We fixed On-page issues like

Optimized Duplicate and Missing H1, H2

1. Optimized Meta Title and Meta Description according to search intent.
2. Optimized Images (Resize)
3. Optimized Duplicate Content
4. Increased website loading speed
5. Optimized landing pages
6. Implemented Schema 
7. Removed Spammy Backlinks

Outcome

Google Search Console Report: 

-Total Clicks increased by almost 17X from 169 to 2.9k.
-Impressions increased from 155k to 671k.

We focused more on quality than quantity clicks and these 2.9k clicks generated quality leads for Roach Family Dentistry & Associates, which he was not getting.

Website Loading Speed:

Website loading speed improved and it takes only 2.6s to fully load as according to google ideal website loading speed should be between 3 to 5 sec.

Before:

After:

2. Off-Page:

We worked on generating backlinks, and building profiles on different niche-based websites. Outreach to create more highly trafficable backlinks which will drive users who are in need of services.

What did we do?

1. We build high-quality backlinks on high DA and PA websites.
2. We made a directory submission
3. We outreached to publish our content with Do follow links on well-known websites with high traffic.
4. We made 8 types of backlinks for better outcomes

-Social Sharing

-Image Sharing

-Outreach Link

-Directory Submission

-Profile Creation

-Broken-based links

-Links Replacement

-Resource Based Backlinks

– GMB Image Posting

Outcome

Our well-prepared strategy worked and we achieved what our Roach Family Dentistry & Associates clients wanted from us. He started getting Patients who are looking for the best dental services in Nashville where Roach Family Dentistry & Associates is providing services.

Keyword Improvement Reports

Organic Keyword Report:

Before Reliqus worked on Roach Family Dentistry & Associates, only 141 keywords were ranking which was not generating enough traffic and leads as these keywords were not according to user search intent.

We did proper keyword research using tools like Ahrefs and SEMrush and made a collection of keywords that meet user search intent and optimized the website according to these keywords.

Traffic Costs increased from $929 to $7.7K within a year and these keywords were showing positive effects on the website.

Before:

After:

Some Keyword Ranking Snaps:

1. green hills dentist Nashville

2. green hills dentist

3. dentist green hills nashville

Local Ranking Reports

Local Visibility

Local SERPs describe the results that show up for a local-based query based on where the customer is.

What did We do?

• Claim and optimize your GMB listing. GMB or Google My Business is essentially the most critical part of your local SEO strategy.
• Optimization for mobile.
• Collected plenty of customer reviews.
• Focused on local link building.
• Ensured the NAP/citation consistency.
• Worked on social listening through social media, Image Sharing on GMB, and other social sharing platforms.
• Build Listing on Painting Directories, Profile Creation.

Outcome

After doing optimization and local activities website started ranking locally in 3 pack list of Google Maps and started appearing in the first position on keywords.