WHC Lab Case Study

WHC Lab is a laboratory-based brewing/distilling science company established in 2018.

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About The Client

WHC Lab is a laboratory-based brewing/distilling science company established in 2018. The laboratory boasts best-in-class laboratory equipment, and experts in the brewing and distilling industry and uses next-generation methods to grow brewing/distilling yeast and bacteria.

They provide an affordable beer analysis service, available for all breweries trying to maintain a high quality and consistent final product. Their services offer a large selection of tests including microanalysis PH, IBU, ABV, calories, final gravity, color (EBC), and water testing.

WHC Lab is proud to propagate fresh, high cell count and quality yeasts. They do so by propagating fresh orders and integrating stringent quality control throughout our production process.

Project Overview

WHC Lab is a laboratory-based brewing/distilling science company established in 2018 and they provide an affordable beer analysis service, available for all breweries trying to maintain a high quality and consistent final product.

As WHC Lab is a UK based science company, it needs to grow there and require a better strategy to rank higher than its competitors and generate sales. So, Reliqus Consulting analyzed the whole requirement and made a proper plan to increase leads.

Before contacting Reliqus Consulting, even after getting 3.54 monthly clicks, it was not able to convert its clicks into leads. WHC Lab required a better strategy to rank higher than its competitors and generate sales. So, Our team analyzed the whole requirement and made a proper plan to increase leads.

We optimized the website accordingly and made quality backlinks to boost pages.

Organic User: After optimizing keywords and fixing some major On-Page issues like:

-Title
-Meta Description
-Targeting Right Search Intent Keywords
-Content Optimization
-Optimizing Landing Pages for higher ranking and decreasing website loading speed.
-Optimizing Websites for mobile.

Organic clicks crossed the 12.1k Clicks mark which is 4X than previous clicks.

Strategy & Implementation

Here are some strategies that helped the WHC Lab business to grow and reach your targeted customers:

1. On-Page:

The WHC Lab website was affected by several google updates due to which many of its service pages got deindexed. There was an urgent need to take some steps. Our Reliqus Consulting Team analyzed the website made a full website health audit and started implementing recommendations made by our SEO Expert team. We used screaming frog, Ahrefs, GTMatrix, and Google Page Speed insight tools.

What We Implemented?

– We fixed On-page issues like

Optimized Duplicate and Missing H1, H2

1. Optimized Meta Title and Meta Description according to search intent.
2. Optimized Images (Resize)
3. Optimized Duplicate Content
4. Increased website loading speed
5. Optimized landing pages
6. Implemented Schema 
7. Removed Spammy Backlinks

Outcome

Google Search Console Report: 

-Total Clicks increased by almost 4X from 3.54k to 12.1k.
-Impressions increased from 163k to 271k.

We focused more on quality than quantity clicks and these 12.1k clicks generated quality leads for Whclab, which it was not getting.

Website Loading Speed:

Website loading speed improved and it takes only 2.3s to fully load as according to google ideal website loading speed should be between 3 to 5 sec.

2. Off-Page:

We worked on generating backlinks, and building profiles on different niche-based websites. Outreach to create more highly trafficable backlinks which will drive users who are in need of services.

What did we do?

1. We build high-quality backlinks on high DA and PA websites.
2. We made a directory submission
3. We outreached to publish our content with Do follow links on well-known websites with high traffic.
4. We made 8 types of backlinks for better outcomes

-Social Sharing

-Image Sharing

-Outreach Link

-Directory Submission

-Profile Creation

-Broken-based links

-Links Replacement

-Resource Based Backlinks

– GMB Image Posting

Outcome

Our well-prepared strategy worked and we achieved what our WHC Lab clients want from us.

Keyword Improvement Reports

Organic Keyword Report:

We did proper keyword research using tools like Ahref and SEMrush and made a collection of keywords that meet user search intent and optimized the website according to these keywords.

MOZ Keyword Report:

SEMrush Report:

Traffic Costs increased to & $929 within a year and these keywords were showing positive effects on the website.