WHC Lab Case Study
WHC Lab is a laboratory-based brewing/distilling science company established in 2018.
About The Client: WHC Lab
WHC Lab is a laboratory-based brewing/distilling science company established in 2018. The laboratory boasts best-in-class laboratory equipment, and experts in the brewing and distilling industry and uses next-generation methods to grow brewing/distilling yeast and bacteria.
They provide an affordable beer analysis service, available for all breweries trying to maintain a high quality and consistent final product. Their services offer a large selection of tests including microanalysis PH, IBU, ABV, calories, final gravity, color (EBC), and water testing.
WHC Lab is proud to propagate fresh, high cell count and quality yeasts. They do so by propagating fresh orders and integrating stringent quality control throughout our production process.
Get Free
Website Audit

WHC Lab – SEO Case Study
The Results
- Total Clicks increased by almost 4X from 3.54k to 12.1k.
- 241.80% increase in organic visitors
- Impressions increased from 163k to 271k.
- The website started appearing in Top 5 on Google SERP.
The Challenges
- H1, H2, Meta Titles, and Meta Descriptions, keywords were not optimized.
- The website was taking more than 10 sec to load, due to which the user bounce rate increased.
- There were many toxic links and mixed content present on the website.
- There were many sales-generating services pages that were deindexed.
- There were low-quality backlinks that were pointing to the website.
The Solution
- We fixed On-page issues like – H1, H2, Meta Titles, and Meta Descriptions, and removed toxic links.
- Optimized Sales generating service pages and submitted them for indexing.
- Made quality backlinks like, Directory submission, profile creation, resource-based backlinks, and classified ads.
- Implemented Schema, updated old content.
-
Optimized the website according to these keywords.
Wants To Increase Your Sales & Traffic?
About The Client
WHC Lab is a laboratory-based brewing/distilling science company established in 2018. The laboratory boasts best-in-class laboratory equipment, and experts in the brewing and distilling industry and uses next-generation methods to grow brewing/distilling yeast and bacteria.
They provide an affordable beer analysis service, available for all breweries trying to maintain a high quality and consistent final product. Their services offer a large selection of tests including microanalysis PH, IBU, ABV, calories, final gravity, color (EBC), and water testing.
WHC Lab is proud to propagate fresh, high cell count and quality yeasts. They do so by propagating fresh orders and integrating stringent quality control throughout our production process.
Project Overview
WHC Lab is a laboratory-based brewing/distilling science company established in 2018 and they provide an affordable beer analysis service, available for all breweries trying to maintain a high quality and consistent final product.
As WHC Lab is a UK based science company, it needs to grow there and require a better strategy to rank higher than its competitors and generate sales. So, Reliqus Consulting analyzed the whole requirement and made a proper plan to increase leads.
Before contacting Reliqus Consulting, even after getting 3.54 monthly clicks, it was not able to convert its clicks into leads. WHC Lab required a better strategy to rank higher than its competitors and generate sales. So, Our team analyzed the whole requirement and made a proper plan to increase leads.
We optimized the website accordingly and made quality backlinks to boost pages.
Organic User: After optimizing keywords and fixing some major On-Page issues like:
-Title
-Meta Description
-Targeting Right Search Intent Keywords
-Content Optimization
-Optimizing Landing Pages for higher ranking and decreasing website loading speed.
-Optimizing Websites for mobile.
Organic clicks crossed the 12.1k Clicks mark which is 4X than previous clicks.
Strategy & Implementation
Here are some strategies that helped the WHC Lab business to grow and reach your targeted customers:
1. On-Page:
The WHC Lab website was affected by several google updates due to which many of its service pages got deindexed. There was an urgent need to take some steps. Our Reliqus Consulting Team analyzed the website made a full website health audit and started implementing recommendations made by our SEO Expert team. We used screaming frog, Ahrefs, GTMatrix, and Google Page Speed insight tools.
What We Implemented?
– We fixed On-page issues like
Optimized Duplicate and Missing H1, H2
- Optimized Meta Title and Meta Description according to search intent.
- Optimized Images (Resize)
- Optimized Duplicate Content
- Increased website loading speed
- Optimized landing pages
- Implemented Schema
- Removed Spammy Backlinks
Outcome
Google Search Console Report:
-Total Clicks increased by almost 4X from 3.54k to 12.1k.
-Impressions increased from 163k to 271k.
We focused more on quality than quantity clicks and these 12.1k clicks generated quality leads for Whclab, which it was not getting.
Website Loading Speed:
Website loading speed improved and it takes only 2.3s to fully load as according to google ideal website loading speed should be between 3 to 5 sec.
2. Off-Page:
We worked on generating backlinks, and building profiles on different niche-based websites. Outreach to create more highly trafficable backlinks which will drive users who are in need of services.
What did we do?
- We build high-quality backlinks on high DA and PA websites.
- We made a directory submission
- We outreached to publish our content with Do follow links on well-known websites with high traffic.
- We made 8 types of backlinks for better outcomes
-Social Sharing
-Image Sharing
-Outreach Link
-Directory Submission
-Profile Creation
-Broken-based links
-Links Replacement
-Resource Based Backlinks
– GMB Image Posting
Outcome
Our well-prepared strategy worked and we achieved what our WHC Lab clients want from us.
Keyword Improvement Reports
Organic Keyword Report:
We did proper keyword research using tools like Ahref and SEMrush and made a collection of keywords that meet user search intent and optimized the website according to these keywords.
MOZ Keyword Report:
SEMrush Report:
Traffic Costs increased to & $929 within a year and these keywords were showing positive effects on the website.
Successful SEO Case Study Examples
SEO is not an expense, it's an investment. A well-executed SEO strategy can drive targeted traffic, leads, and revenue for your business. A successful SEO strategy is based on research, data, and testing. It's about understanding your audience, and their search behavior, and providing the best user experience possible.
MGP Painting
635.48% Increase in Organic Clicks & Traffic
The primary goal was to improve the visibility and ranking of a website in search engine results pages (SERPs) for relevant search queries.
Amerilist
Total Clicks Increased by 4X from 4.2k to 14.9k
The company wanted to increase its online visibility and drive more traffic to its website.
Ck Website Design
1448.39% Increase in Organic Visitors
The company was struggling to get organic traffic to their website, and their online visibility was low.
Turning 65 Leads
Total Clicks increased by almost 6X from 477 to 2.86k
The primary goal was Improving their search engine rankings and generating more organic traffic to their website.
Cyber-Forensics
1448.39% Increase in Organic Visitors
They approached to improve their online visibility and generate more leads through search engine optimization (SEO) techniques.
WHC Lab
Total Clicks Increased by almost 4X from 3.54k to 12.1k
They wanted improve their search engine rankings for their target keywords related to brewing and distilling industry products and services.
Homeschool.ie
Total Clicks Increased by almost 3X from 13k to 34.1k
Improve their website's search engine ranking, increase website traffic, and ultimately generate more leads and sales, online presence and grow their business.
Senior Source List
635.484% Increase in organic visitors
Goal for this project was to improve their search engine optimization (SEO) to increase their online visibility and attract more relevant traffic to their website.
Roach Family Dentistry & Associates
Total Clicks increased by almost 17X from 169 to 2.9k
Goal for this project was to make a better strategy to rank higher than its competitors and increase visitors.
Choose Your Industry for SEO Services
At Reliqus we provide SEO Services for various industries to increase online presence, generate traffic and increase sales.
Tours & Travel
Rank higher on search engines
Hotels & Resorts
Increase visibility for tourists and get leads
Real Estate
Convert visitors into successful leads
Law Firm
Drive more visitor’s to your law firm
Education
Increase traffic to your education websites
Healthcare
Dominate search result for healthcare searches
Packers & Movers
Expand your online presence with SEO Strategies
Startup & Small Business
Grow your business with
our services
We are a one stop solution for all your design requirements. We at Reliqus, not only helps you to setup a website for your business but we help you to succeed.