Turning 65 Leads Case Study

Turning65lead specializes in providing direct mail and telemarketing lists for some of the largest brands that target seniors, mature adults, and the over-50 consumer market.

About The Client

Turning 65 Leads specializes in providing direct mail and telemarketing lists for some of the largest brands that target seniors, mature adults, and the over-50 consumer market.

Turning 65 Leads has worked closely with thousands of companies to deliver the most accurate, comprehensive, and best-sourced senior citizen marketing lists in the direct marketing industry.

Turning 65 Leads core competency is centered on helping their clients improve their customer acquisition programs by developing response-driven direct marketing data solutions. Turning 65 Leads also provides strategies designed to help them obtain more insight and understanding into their customer’s identity, behavior, and purchasing patterns.

Project Overview

Turning 65 Leads provides customized database marketing solutions to businesses that market to seniors. Their approach to delivering successful ROI to our clients is centered around their ability to produce the most accurate, responsive senior citizen prospect lists, database research, data processing, list brokerage, and printing.

Turning 65 Leads required a better strategy to rank higher than its competitors and generate sales. So, Reliqus Consulting analyzed the whole requirement and made a proper plan to increase leads.

Before contacting Reliqus Consulting, it was not getting any upto mark leads and was getting only 0 monthly clicks. Turning 65 Leads required a better strategy to rank higher than its competitors and generate sales. So, Our team analyzed the whole requirement and made a proper plan to increase leads.

We wrote high-quality blogs which proved a boon for Turning 65 Leads, it not only generated traffic but also these blogs converted those users into leads.

Organic User: After optimizing keywords and fixing some major On-Page issues like:

-Meta Title
-Meta Description
-Targeting Right Search Intent Keywords
-Content Optimization
-Optimizing Landing Pages for higher ranking and decreasing website loading speed.
-Optimizing Website for mobile.

Organic clicks crossed the 1.4k Clicks mark previously clicks.

Strategy & Implementation

Here are some strategies that helped the Turning 65 Leads business to grow and reach your targeted customers:

1. On-Page:

The Turning 65 Leads website was affected by several google updates due to which many of its service pages got deindexed. There was an urgent need to take some steps. Our Reliqus Consulting Team analyzed the website made a full website health audit and started implementing recommendations made by our SEO Expert team. We used screaming frog, Ahrefs, GTMatrix, and Google Page Speed insight tools.

What We Implemented?

– We fixed On-page issues like

1. Optimized Duplicate and Missing H1, H2
2. Optimized Meta Title and Meta Description according to search intent.
3. Optimized Images (Resize)
4. Optimized Duplicate Content
5. Increased website loading speed
6. Optimized landing pages
7. Implemented Schema 
8. Removed Spammy Backlinks

Outcome

Google Search Console Report: 

-Total Clicks increased by almost 6X from 477 to 2.86k.
-Impressions increased from 36.9k to 309k.

We focused more on quality than quantity clicks and these 1.4k clicks generated quality leads for Turning 65 Leads, which it was not getting.

Website Loading Speed:

Website loading speed improved and it takes only 1.5s to fully load as according to google ideal website loading speed should be between 3 to 5 sec.

Before:

After:

2. Off-Page:

We worked on generating backlinks, and building profiles on different niche-based websites. We Outreached to create more highly trafficable backlinks which will drive users who are in need of services.

What did we do?

1. We build high-quality backlinks on high DA and PA websites.
2. We made a Directory Submission
3. We outreached to publish our content with Do follow links on well-known websites with high traffic.
4. We made 8 types of backlinks for better outcomes

-Social Sharing

-Image Sharing

-Outreach Link

-Directory Submission

-Profile Creation

-Broken-based links

-Links Replacement

-Resource Based Backlinks

Outcome

Our well-prepared strategy worked and we achieved what our Turning 65 Leads client wanted from us. He started getting sales and users who are looking for the mailing list. Also, the blog started ranking and generating quality leads.

Keyword Improvement Reports

Organic Keyword Report:

Before Reliqus worked on Turning 65 Leads, 0 keywords were ranking.

We did proper keyword research using tools like Ahref and SEMrush and made a collection of keywords that meet user search intent and optimized the website according to these keywords.

MOZ Keyword Report:

SEMrush Report:

Traffic Costs increased from $87 to & $854 within a year and these keywords were showing positive effects on the website.