Senior Source List Case Study

Senior Source List specializes in providing direct mail and telemarketing lists for some of the largest brands that target seniors, mature adults, and the over-50 consumer market. 

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About The Client

Senior Source List specializes in providing direct mail and telemarketing lists for some of the largest brands that target seniors, mature adults, and the over-50 consumer market. 

Since 1989, Senior Source List has worked closely with thousands of companies to deliver the most accurate, comprehensive, and best-sourced senior citizen marketing lists in the direct marketing industry.

Senior Source List core competency is centered on helping their clients improve their customer acquisition programs by developing response-driven direct marketing data solutions.

Senior Source List also provides strategies designed to help them obtain more insight and understanding into their customer’s identity, behavior, and purchasing patterns.

Project Overview

Senior Source List provides customized database marketing solutions to businesses that market to seniors. Their approach to delivering successful ROI to our clients is centered around their ability to produce the most accurate, responsive senior citizen prospect lists, database research, data processing, list brokerage, and printing.

As Senior Source List required a better strategy to rank higher than its competitors and generate sales. So, Reliqus Consulting analyzed the whole requirement and made a proper plan to increase leads.

Before contacting Reliqus Consulting, it was not getting any upto mark leads and was getting only 477 monthly clicks. Senior Source List required a better strategy to rank higher than its competitors and generate sales. So, Our team analyzed the whole requirement and made a proper plan to increase leads.

We wrote high-quality blogs which proved a boon for the Senior Source List, it not only generated traffic but also these blogs converted those users into leads.

The client has various Industries to target

• Senior Health and Finance
• Senior Housing
• Senior Entertainment and Hobbies

1. Senior Health

2. Senior Entertainment and Hobbies

Organic User: After optimizing keywords and fixing some major On-Page issues like:

-Title

-Meta Description

-Targeting Right Search Intent Keywords

-Content Optimization

-Optimizing Landing Pages for higher ranking and decreasing website loading speed.

-Optimizing Website for mobile.

Organic clicks crossed the 2.86k Clicks mark, which is 6X of previous clicks.

Strategy & Implementation

Here are some strategies that helped Senior Source List business to grow and reach their targeted customers:

1. On-Page:

The Senior Source List website was affected by several google updates due to which many of its service pages got deindexed. There was an urgent need to take some steps. Our Reliqus Consulting Team analyzed the website made a full website health audit and started implementing recommendations made by our SEO Expert team. We used screaming frog, Ahrefs, GTMatrix, and Google Page Speed insight tools.

What We Implemented?

– We fixed On-page issues like

1. Optimized Duplicate and Missing H1, H2
2. Optimized Meta Title and Meta Description according to search intent.
3. Optimized Images (Resize)
4. Optimized Duplicate Content
5. Increased website loading speed
6. Optimized landing pages
7. Implemented Schema 
8. Removed Spammy Backlinks

Outcome

Google Search Console Report: 

-Total Clicks increased by almost 6X from 477 to 2.86k.

-Impressions increased from 36.9k to 309k.

We focused more on quality than quantity clicks and these 2.86k clicks generated quality leads for Senior Source List, which it was not getting.

Website Loading Speed:

Website loading speed improved and it takes only 3.8s to fully load as according to google ideal website loading speed should be between 3 to 5 sec.

Before:

After:

2. Off Page:

We worked on generating backlinks, and building profiles on different niche-based websites. Outreach to create more highly trafficable backlinks which will drive users who are in need of services.

What did we do?

We build high-quality backlinks on high DA and PA websites.
We made a directory submission
We outreached to publish our content with Do follow links on well-known websites with high traffic.
We made 8 types of backlinks for better outcomes
-Social Sharing
-Image Sharing
-Outreach Link
-Directory Submission
-Profile Creation
-Broken-based links
-Links Replacement
-Resource Based Backlinks
Outcome
Our well-prepared strategy worked and we achieved what our Senior Source List clients want from us. He started getting sales and users who are looking for the mailing list. Also, the blog started ranking and generating quality leads.

Blogs: 

1. Pros and Cons of Maintaining Your Senior Mailing List

2. How to write attractive email subjects for senior living prospects?

Keyword Improvement Reports

Organic Keyword Report:

Before Reliqus worked on Senior Source List, only 227 keywords were ranking which was not generating enough traffic and sales as these keywords were not according to user search intent. 

We did proper keyword research using tools like Ahref and SEMrush and made a collection of keywords that meet user search intent and optimized the website according to these keywords. 

MOZ Keyword Report

SEMRush Report

Before

After:

Traffic Costs increased from $87 to & 200 within a year and these keywords were showing positive effects on the website.

Traffic Cost: Before

After: