Does your business serve in more than one country, or does a section of your customers speak a different language? If the answer to any of the questions is yes, global SEO must be on your radar.
Global SEO refers to improving and expanding your search presence for people living in different parts of the world, speaking other languages. It is primarily different from local and standard SEO.
Here in this blog, you will look at the crucial things you need to keep in mind while utilizing global SEO. Once you apply these optimizations to your website, it will become easy for you to establish your website among other foreign local companies. This will also help in increased traffic and accelerated sales.
Keep reading to understand everything about global SEO and how global SEO services can help you out:
Things To Remember While Using Global SEO
Potential Market Research
Many business owners make the mistake of skipping an essential step in SEO which is researching the mechanics of the potential markets. To get the maximum output of your global SEO services efforts, one should not skip this step.
If you want to know which countries are bringing your maximum traffic apart from your native country, take the help of Google analytics.
To work with Google Analytics:
- Step-1- Go to Google Analytics,
- Step-2- Click on the location tab under the Geo section.
(The location tab will display the top countries generating the highest traffic for your website.)
It will give you a variable idea about improvement areas that need more attention and which countries are not worth your time. This insight is beneficial in understanding the interest of the audience of that specific country.
Similar platforms that will help you know your website traffic:
Global NAP helps your SEO
While optimizing your website for foreign countries, it is crucial to have accurate details across all the contact points. The NAP details, which include names, addresses, and phone numbers, should be valid.
These small things help in building trust faster among the targeted audience. Several services provide postal rental addresses, phone numbers, and warehouses so that you can function without any problems.
Some countries have General Data Protection Regulation compliances, and some countries don’t. So, you need to be familiar with all the mandatory compliances. If you are not aware of the complications, you can hire a global SEO service and get things done.
Domain Structure of the Website
One of the most important things that you cannot miss is the domain structure of the website. There are several ways to host a new website but choosing the right one is essential. Many people make the mistake of choosing the wrong domain structure, and thus, they are not able to yield the maximum results of SEO.
Following are some preferred domain structures; you can pick any one of them:
- TLD (Top-Level domain name): This type of domain structure is elementary and hence the most preferred choice of both; business owners and customers. For example, Amazon. The multinational e-commerce company serves in multiple countries and has millions of customers. The company uses country-level domains.
- Subdomain Structure: Subdomains are useful in global SEO, making them easier to manage and quick to build as the setup time is meager than creating a new website. This is the reason why most business owners use this. A subdomain looks like “store.near me.com,” in this ‘store’ is the subdomain. However, subdomains are considered less trustworthy when the brand is relatively new.
- Directories: The third domain structure is a directory. However, it is less used than TLD and subdomains. In this type of domain structure, the website is hosted by simply creating a new additional folder in the root of the main site. They are the easiest to create and maintain as compared to subdomains. The biggest advantage is that you get full advantage of your domain authority.
Managing URLs often comes with specific challenges as there are multiple domains, and you need to make sure every critical URL is indexed in the search engine’s database. Make sure you follow all-important optimization practices to ensure URLs are readable by users and search engine bots. If you are using a Content Management System like WordPress, you will find many plugins to manage URLs.
Just like you have performed keyword research for your native websites, the process remains the same for keyword research, but you need to keep a few things in mind. In foreign languages, one word can have multiple meanings. And while doing keyword research, you need to ensure that you select the right keywords to gain higher traffic. We recommend using various global SEO tools to pick your keywords to ensure their accuracy.
Some of the best keyword research tools available:
- Google Keyword Planner
- Longtail Pro
- Moz Keyword Explorer
The Schema Markup For Your Site
Google and search engines pay great attention to the site’s structure. A study by Forrester proves that 93% of online experience begins with a search engine. Whether you are doing a standard SEO or a global SEO, having a schema markup structure on your site is essential to achieve good SEO performance. There are several free tools available in the market that offer to make the schema markup of your site, which you can verify from Google’s free agency and use on your website.
How Can We Help you?
Our team of experts at Reliqus Consulting has paved the way towards stimulating your website design. We design websites effortlessly and ensure that your website is SEO-friendly in every aspect.
We exclusively assist you with the best SEO services yet make it commendable for you and your clients. Reliqus can help you grow your business. For more global SEO related FAQs, Contact us or give us a call at 9211110488.